SessionM’s customer data management solution creates a unified view of the customer, which activates smarter targeting, personalization and real-time interactions.
SessionM’s customer data management solution creates a unified view of each customer, which activates smarter targeting, personalization and real-time interactions. These, in turn, enable a truly one-to-one customer experience that makes the customer want to be loyal, as opposed to a generic transactional relationship that ultimately incents churn in most cases.
Since a customer data platform is managed by marketers, brands can reduce the investment and reliance on IT resources.
Customer data platforms ingest, filter, and enrich data from multiple sources to create a real-time customer view. Sophisticated metrics such as customer recency, frequency, and monetary spend are calculated and visible on each profile for more impactful targeting.
Without data latency, campaign execution for marketers is reduced from weeks to real-time for effective marketing at the moment of impact.
transactions processed daily
response time across all services
customer profiles under management
Customer profiles update as events occur, and can be leveraged by multiple departments such as customer service, loyalty departments, and marketing.
The SessionM platform prepares and ingests the initial customer data set as well as any subsequent data from ongoing transactions using a variety of methods.
An intelligent engagement strategy begins with precise segmentation. With powerful customer data management at the foundation, marketers can create targeted audiences to execute more personalized engagement and ultimately drive revenue.
Don’t just understand what each customer’s doing, act on it. The SessionM Platform can execute within the platform or direct other parts of your marketing stack to take appropriate action. ‘Rip and Replace’ is not a strategy. Interoperability is crucial.
Forrester Customer Loyalty Solutions (September 2017)
“SessionM delivers programs that treat loyalty as an outcome, not a tactic. In the past few years, SessionM pivoted from offering a coalition loyalty program for mobile applications to a larger, enterprise-focused loyalty and mobile engagement platform...The clients we spoke with like SessionM’s specialized approach, speed to market, and capable account teams.”
Making your data actionable so you can make your customers more loyal and profitable.