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Customer Data Management

SessionM’s customer data management solution creates a unified view of the customer, which activates smarter targeting, personalization and real-time interactions.

Every customer engagement begins with data and how it can be leveraged to make each customer more loyal and each engagement more profitable.

SessionM’s customer data management solution creates a unified view of each customer, which activates smarter targeting, personalization and real-time interactions. These, in turn, enable a truly one-to-one customer experience that makes the customer want to be loyal, as opposed to a generic transactional relationship that ultimately incentivizes churn.

Benefits

  • Time and Resources

    Since SessionM is managed by marketers, brands can reduce the investment and reliance on IT resources.

  • Data Enrichment

    SessionM ingests, filters, and enriches data from multiple sources to create a real-time customer view. Sophisticated metrics such as customer recency, frequency, and monetary spend are calculated and visible on each profile for more impactful targeting.

  • Fast Action on Data

    Without data latency, campaign execution for marketers is reduced from weeks to real-time for effective marketing at the moment of impact.

0%

increase in customer lifetime value

0 ms

response time across all services

0+M

customer profiles under management

Single Customer Profile
Single Customer Profile
Single Customer Profile
Single Customer Profile

Customer profiles update as events occur, and can be leveraged by multiple departments such as customer service, loyalty departments, and marketing.

Cross-Channel Data Ingestion
Cross-Channel Data Ingestion
Cross-Channel Data Ingestion
Cross-Channel Data Ingestion

The SessionM platform prepares and ingests the initial customer data set as well as any subsequent data from ongoing transactions using a variety of methods.

Audience Segmentation
Audience Segmentation
Audience Segmentation
Audience Segmentation

An intelligent engagement strategy begins with precise segmentation. With powerful customer data management at the foundation, marketers can create targeted audiences to execute more personalized engagement and ultimately drive revenue.

Real-Time Orchestration
Real-Time Orchestration
Real-Time Orchestration
Real-Time Orchestration

Don’t just understand what each customer’s doing, act on it. The SessionM Platform can execute within the platform or direct other parts of your marketing stack to take appropriate action. ‘Rip and Replace’ is not a strategy. Interoperability is crucial.

Proven Results

“SessionM supports all mobile marketing use cases. The platform is particularly adept at supporting audience segmentation, a strength that is well suited for incentive-driven mobile messaging techniques, as part of SessionM's historically loyalty-focused platform.”

Gartner Critical Capabilities for Mobile Marketing Platforms (October 2019)
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Related Resources
Customer Analytics: Take the Data-Driven Path to More Profitable Customers
White Papers
SessionM: Unlocking Data for Deeper Engagement
Videos
Executing Data-Driven Loyalty for More Personalized Engagement
Product One Sheets

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