Customer Data Management

SessionM’s customer data management solution creates a unified view of the customer, which activates smarter targeting, personalization and real-time interactions.

Every customer engagement begins with data and how it can be leveraged to make each customer more loyal and each engagement more profitable.

SessionM’s customer data management solution creates a unified view of each customer, which activates smarter targeting, personalization and real-time interactions. These, in turn, enable a truly one-to-one customer experience that makes the customer want to be loyal, as opposed to a generic transactional relationship that ultimately incents churn in most cases.

Benefits

  • Time and Resources

    Since a customer data platform is managed by marketers, brands can reduce the investment and reliance on IT resources.

  • Data Enrichment

    Customer data platforms ingest, filter, and enrich data from multiple sources to create a real-time customer view. Sophisticated metrics such as customer recency, frequency, and monetary spend are calculated and visible on each profile for more impactful targeting.

  • Fast Action on Data

    Without data latency, campaign execution for marketers is reduced from weeks to real-time for effective marketing at the moment of impact.

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transactions processed daily

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response time across all services

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customer profiles under management

Proven Results

“SessionM delivers programs that treat loyalty as an outcome, not a tactic. In the past few years, SessionM pivoted from offering a coalition loyalty program for mobile applications to a larger, enterprise-focused loyalty and mobile engagement platform...The clients we spoke with like SessionM’s specialized approach, speed to market, and capable account teams.”

Forrester Customer Loyalty Solutions (September 2017)
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