SessionM’s customer data management solution creates a unified view of each customer, which activates smarter targeting, personalization and real-time interactions. These, in turn, enable a truly one-to-one customer experience that makes the customer want to be loyal, as opposed to a generic transactional relationship that ultimately incentivizes churn.
Since SessionM is managed by marketers, brands can reduce the investment and reliance on IT resources.
SessionM ingests, filters, and enriches data from multiple sources to create a real-time customer view. Sophisticated metrics such as customer recency, frequency, and monetary spend are calculated and visible on each profile for more impactful targeting.
Without data latency, campaign execution for marketers is reduced from weeks to real-time for effective marketing at the moment of impact.
increase in customer lifetime value
response time across all services
customer profiles under management
Customer profiles update as events occur, and can be leveraged by multiple departments such as customer service, loyalty departments, and marketing.
The SessionM platform prepares and ingests the initial customer data set as well as any subsequent data from ongoing transactions using a variety of methods.
An intelligent engagement strategy begins with precise segmentation. With powerful customer data management at the foundation, marketers can create targeted audiences to execute more personalized engagement and ultimately drive revenue.
Don’t just understand what each customer’s doing, act on it. The SessionM Platform can execute within the platform or direct other parts of your marketing stack to take appropriate action. ‘Rip and Replace’ is not a strategy. Interoperability is crucial.
Gartner Critical Capabilities for Mobile Marketing Platforms (October 2019)
SessionM supports all mobile marketing use cases. The platform is particularly adept at supporting audience segmentation, a strength that is well suited for incentive-driven mobile messaging techniques, as part of SessionM's historically loyalty-focused platform.