An intelligent engagement strategy begins with precise segmentation. With powerful customer data management at the foundation, marketers can create targeted audiences to execute more personalized engagement and ultimately drive revenue.
Audiences can be built based on standard demographic attributes such as age or state, as well as customer behavioral attributes such as customer lifetime value, risk of churn, and recency, frequency and spend.
Customers can qualify in and out of segments, which automatically updates based on behavior or customer changes over time. Marketers can also set up static audiences to view trends such as seasonality, or lock down a specific audience.