Audience Segmentation

An intelligent engagement strategy begins with precise segmentation. With powerful customer data management at the foundation, marketers can create targeted audiences to execute more personalized engagement and ultimately drive revenue.

Target Audiences

Audiences can be built based on standard demographic attributes such as age or state, as well as customer behavioral attributes such as customer lifetime value, risk of churn, and recency, frequency and spend.

Dynamic and Static Audiences

Customers can qualify in and out of segments, which automatically updates based on behavior or customer changes over time. Marketers can also set up static audiences to view trending such as seasonality, or lock down a specific audience.

Audience Composition

Break down each audience with a snapshot by any attribute to quickly determine composition of each audience. View metrics such as percentage of last purchase within the last week, percentage of customers who have made six to 10 purchases in their lifetime, and much more.

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