The SessionM platform extends the value of customer data management by offering a proprietary rules engine that can trigger the orchestration of data both through the platform or externally to third party systems.
Create dynamic audience segments based on calculated metrics or behaviors that update in real-time as customers take action. Create audiences to target specific customers, whether they are at risk of churn, purchase frequently, or have a high lifetime value — execute an engaging strategy at scale.
Increase campaign time-to-value by orchestrating seamless engagements in real time. SessionM has native engagement capabilities enabling marketers to send engagement via push, SMS, in-app, and more.
Offers can be triggered in real time based on customer behavior, point or tier status, or based on an annual event such as a birthday or anniversary. Offers are redeemable across e-commerce platforms or at the in store point of sale.