Loyalty is the outcome of knowing who customers are across all channels at all times, being able to meet and anticipate their needs, and recognizing them for their attention and spend as individuals.
“Specifically, its loyalty module provides strong support for defining and managing different loyalty tiers, engagement rules, promo codes and offers.” Gartner, Critical Capabilities for Mobile Marketing Platforms (October 2018)
By collecting customer data from all touchpoints and combining with machine learning, SessionM enables marketers to capture true value through personalized interactions that motivate high value behaviors.
View audience composition, retention and churn metrics, status and tiers reporting and other key performance indicators in one dashboard.
Modern programs need to incorporate a core value proposition including hard benefits (discounts), soft benefits (personalized experiences) and utility, as well as a broad mix of engagement motivators that offer targeted value to your consumers.
overall loyalty program ROI for a retail client
higher purchase frequency among loyalty members for a retail client
in annual EBITDA impact for retail client
Suggestions