Forget about the tactics for a minute. Giving points to every customer for everything they do is just discounting. Giving the right incentive to each customer based on their historical hot buttons and calculated lifetime value enables you to make customers feel known and valued. That, in turn, makes them loyal to your business, demonstrably driving incremental frequency, transaction size and advocacy. Now add thoughtful status, points and tiers to the equation as accelerants, and you’ve got something. SessionM offers a full suite of technology and services to deliver a customized end-to-end loyalty marketing solution that makes your customers happier and your business more profitable.
Gartner Market Guide for Loyalty Management (October 2018)
“One of the benefits of merging loyalty data and technology with the rest of the marketing stack is the opportunity to know customers, improve one-to-one marketing and personalize experiences. Gartner estimates that, by 2020, smart personalization engines used to recognize customer intent will enable digital business to increase profits by up to 15%.”
Loyalty is the outcome of knowing who customers are across all channels at all times, being able to meet and anticipate their needs, and recognizing them for their attention and spend as individuals.
“Specifically, its loyalty module provides strong support for defining and managing different loyalty tiers, engagement rules, promo codes and offers.” Gartner, Critical Capabilities for Mobile Marketing Platforms (October 2018)
By collecting customer data from all touchpoints and combining with machine learning, SessionM enables marketers to capture true value by predicting optimal offers and personalized experiences to motivate high value behaviors.
View audience composition, website or app interaction data, retention and churn metrics, status and tiers reporting and other key performance indicators in one dashboard.
Modern programs need to incorporate a core value proposition including hard benefits (discounts), soft benefits (personalized experiences) and utility, as well as a broad mix of engagement motivators that offer targeted value to your consumers
overall loyalty program ROI for a retail client
higher purchase frequency among loyalty members for a retail client
in annual EBITDA impact for retail client
Gartner Magic Quadrant for Mobile Marketing Platforms, July 2018
“Loyalty management is SessionM's key strength. Its loyalty module provides support for defining and managing different loyalty tiers, engagement rules, promo codes and offers. These attributes can be appended to user profiles, and combined with purchase, engagement and location data to inform campaign delivery across email, web, SMS, push notifications and other channels. Multidimensional segmentation of customer data enables targeted engagement.”
Making your data actionable so you can make your customers more loyal and profitable.