How a restaurant
generated $1.7M
monthly revenue with
personalized transactions
Industry
Restaurants
Capabilities Used
Problem
Turning occasional guests into loyalists
A fast casual restaurant franchise needed to better understand customers in order to turn occasional guests into loyalists.
The franchise needed a solution to better understand customer insights, encourage visits and reward guests, all while engaging them with the personal touch for which the brand is known.
Approach
A single application that gives customers what they want
SessionM white-label mobile application, powered by SessionM, provided customers an easy-to-use home for account information, points tracking and a rewards store that allows them to redeem points for what they want, when they want.
For the franchise, SessionM’s flexible segmentation and insights enabled personalized offers, campaigns and messaging.
RESULTS
Customer loyalty as an outcome
With SessionM white-label mobile application, the restaurant executed relevant offers at the point of sale, resulting in high levels of engagement and more loyal guests.
30K
average new app downloads
per month.
18K
new member registrations
per month.
50M
points earned within the
first three months.
1.7M
revenue per month
generated.
