How a retailer generated
$705M in revenue with a
new loyalty program
Industry
Retail
Capabilities Used
Problem
Improving retention with engaging experiences
A specialty retailer with over 50 store locations wanted to enhance their retention strategies and grow new revenues. However, the retailer lacked the capabilities to deliver the personalized, omnichannel experiences consumers favor.
Approach
A loyalty platform that delivers customer engagement at scale
The retailer drove engagement and increased earning velocity by using SessionM to:
Target specific segments of loyalty members with relevant offers, campaigns and messaging.
Provide a seamless customer experience by integrating the website, app and in-store POS systems.
Deliver personalized benefits to co-brand cardholders with a tender-neutral rewards program.
Unify first-party data on consumer behavior and preferences to unlock opportunities to increase basket size and cross sell into other product categories.
SessionM enabled the retailer to build an engaging loyalty program and deliver personalized customer experiences. The retailer used several key capabilities from the SessionM platform to automate, manage, measure, and optimize loyalty and customer engagement at scale.
RESULTS
Improved customer engagement and spend
With SessionM, the retailer launched a loyalty program that drove engagement and increased spend .
81%
of members transacted in
the last 12 months.
5.6+
million offers issued since
program inception.
$705M
revenue generated from
member purchases in the
last 12 months.
+6x
more than half of members
transacted at least six
times.
