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Data Orchestration

Our platform couples an understanding of omnichannel customer behavior in real-time with an ability to respond to that behavior across any channel in milliseconds, resulting in happier, more profitable and more loyal consumers.

Data Orchestration

Unify Your Data Silos For a Single View of Each Customer

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  • Complete Profiles
  • Dynamic Segmentation
  • Machine Learning

How It Works

Prepare to win critical moments that matter by responding to customer signals at any time, across any channel. Fusing machine-learning, real-time decisioning, and an ability to deliver messages, offers, or loyalty tactics across any channel, marketers are able to create smarter interactions that drive incremental behaviors and profit.

Trusted by:

Features

  • Operational Profiles

    Leverage real-time APIs to stream transactional and behavioral data from disparate systems including retail point-of-sale, e-commerce, customer care, website and mobile app platforms into a single profile in the cloud.

  • Actionable Data

    Ingest data from various sources as it is created. Update profiles in real time and make them operational in other systems for engagement and analytics.

  • Customer Scoring

    Score customers dynamically based on key metrics like recency, frequency, spend, lifetime value, churn propensity, or product specific tagging in order to create tiered campaigns and offers according to customer index.

  • Purchase Propensity

    Rank each customer's likelihood to buy at the individual SKU or product category level with out-of-the-box data models or by importing existing client-specific ones.

  • Dynamic Segmentation

    Dynamically segment customers according to real-time data feeds of information such as location, purchase history, lifetime value or other key markers.

  • Enhanced Analytics

    Tailor your dashboard to surface the data that is key to your KPIs. Break down audience metrics to funnels, cohorts or a single customer view to understand retention rates, lifetime value and other vital metrics and trends.

Use case

Top Las Vegas Hotel & Casino

On Premise Communication to Customers with Relevant Messaging

Problem to Solve:

A high profile hotel was collecting customer information from multiple touch points: the spa, restaurants, POS systems, check-in, etc. but the amount of time it took to organize data and feed it into unified customer profiles was approximately 72 hours. The hotel had several legacy technologies that were not talking to each other, making one view of each customer impossible. With an average customer spending 48 hours on-premise, the hotel was missing a significant opportunity to capitalize on customer spend by sending messages long after customers left.

How SessionM solved the problem:

With SessionM, the hotel can now sync data from various sources: check-in, the restaurant on-premise, the night club, and the casino. The data is synced from several legacy platforms into one view in real time, allowing them to trigger promotions to customers while they are still on-premise. The hotel reduced the time to process customer information from 72 hours to real time.

Employees from around the hotel interact with the platform: desk managers, the concierge, private butlers, and casino hosts – the combination of all this interaction provides a tremendous amount of detail around customers into one operational profile, giving this hotel the ability to trigger highly targeted engagement.

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