Campaigns and Engagement

Native campaign capabilities and a robust customer data management solution enable marketers to organize data and execute highly personalized outreach within one intuitive platform.

POS Offer Management

Improving ROI and customer experiences are a top priority for everyone. That’s why SessionM offers a solution that connects its omnichannel marketing automation and loyalty management capabilities with Point of Sale (POS) systems.

Loyalty Management

Loyalty isn’t just about retaining customers and decreasing churn — it’s about creating a two-way relationship with your customers rooted in mutual appreciation. SessionM offers a full suite of technology and services to deliver a customized end-to-end loyalty marketing solution

Recommendation Scoring

SessionM's robust recommendation engine provides scoring at scale for large data sets. The platform’s engine uses machine learning to deconstruct historical purchase data into latent factors that can inform estimates of previously unknown customer/product affinities.

Churn Assessment

The platform’s churn model looks at the historical transactions at an individual customer level to understand the “normal” behaviors and cadence for each customer. As long as that “normal” pattern is maintained, churn probability will remain low. Once the model senses a negative deviation in that “normal” pattern, the churn probability will increase.

Customer Lifetime Value (CLV)

Customer lifetime value is a forward looking metric that calculates the projected revenue each customer will generate over the course of their lifetime with a brand. The metric can also be seen as the present value of future cash flows attributed to the customer relationship.

RFM Metrics

RFM is an acronym for Recency, Frequency, and Monetary Spend. The SessionM Platform calculates RFM for three distinct time periods: 7 day, 30 day, and lifetime. Using RFM, it is easy to compare the historical performance of one customer to the full customer base.

Single Customer Profile

Customer profiles update as events occur, and can be leveraged by multiple departments such as customer service, loyalty departments, and marketing.

Customer Data Analytics

SessionM strives to make data actionable in real time, with the goal of allowing marketers to create engagements powered by data, that facilitate personalization at an individual customer level.

Real-Time Orchestration

Don’t just understand what each customer’s doing, act on it. The SessionM Platform can execute within the platform or direct other parts of your marketing stack to take appropriate action. ‘Rip and Replace’ is not a strategy. Interoperability is crucial.

Audience Segmentation

An intelligent engagement strategy begins with precise segmentation. With powerful customer data management at the foundation, marketers can create targeted audiences to execute more personalized engagement and ultimately drive revenue.

Cross-Channel Data Ingestion

The SessionM platform prepares and ingests the initial customer data set as well as any subsequent data from ongoing transactions using a variety of methods.

Customer Data Management

SessionM’s customer data management solution creates a unified view of the customer, which activates smarter targeting, personalization and real-time interactions.