Europe’s new General Data Protection Regulation (GDPR) becomes effective on May 25, 2018 and replaces the 1995 Data Protection Directive. The GDPR aims to provide greater rights to citizens with respect to how their personal data is processed and used.
The GDPR replaces the current EU Data Protection Directive and aims to harmonize data protection rules across the EU. The GDPR applies where an organization collects or processes personal data from EU residents. The regulation applies to organizations based outside the EU if they collect or process personal data of individuals located inside the EU (“Data Subjects”). “Personal Data” means any information relating to an identified or identifiable natural person and includes name, identification number, location data, online identifiers, health or economic data.
The GDPR applies to US brands with a footprint in the EU. As a result, any collection or processing of Personal Data of Data Subjects is covered by the GDPR and US brands must comply.
Below, we outline the regulations outlined within the privacy law, and how SessionM is preparing brands for major portions of the GDPR, and describe how customer data management helps brands stay on top of their data.
A critical first step to ensure all customer data is being accounted for is to identify where the data is being collected. By having SessionM’s customer data management capabilities in place, a brand can easily identify data sources where and when customer data is collected.
By design, customer data management systems integrate with disparate sources and constantly monitor and update changes in data. Rather than worrying about static lists that become out of date quickly, brands can be confident knowing personal information on each customer is accurate and up-to-date.
With one 360 degree view of each customer, customer service representatives or any brand team member with access to customer profiles can easily export or delete customer information by request. If necessary, edits and changes to a customer profile can easily be made and updated on the spot. An additional benefit to one unified view is the ability to see data history for each customer for more accurate records.
Unlike other messaging vendors, SessionM provides organizations with a single, intuitive tool where all customer data is ingested into a 360-degree profile so they can understand what their customer is doing and trigger personalized experiences to drive incremental spend, customer profitability and deeper brand loyalty.
Disclaimer: This article does not constitute legal advice and should not be utilized for such purpose. This article is intended to provide general background on how SessionM may be able to help you comply with your legal requirements. Any questions regarding GDPR should be referred to a qualified attorney.
The SessionM Platform will provide an easy-to-use interface for its brand customers to provide a Data Subject with access to an easy-to-read, commonly formatted file of personal data when requested.
The SessionM Platform will allow its brand customers to respond to and effectuate requested changes in Personal Data and report back to the Data Subject making the request.
The SessionM Platform will provide its brand customers with the ability to forget all personal data associated with a Data Subject in real-time.
The SessionM Platform will process a data subject request for restrictions, objections or opt-outs by freezing data subject records.
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