Create scheduled or behaviorally triggered campaigns via email, SMS, push, and in-app messaging through one intuitive tool. Drive results with real-time reporting and optimization. It’s a simple tool for the sophisticated marketer.
Deliver messages, content or offer-driven campaigns through Email, SMS, Push Notifications, In-App or In-Box Messaging. Instantly deploy data from online and offline sources to all external systems via real-time APIs.
Set up lifecycle management campaigns triggered by key customer events such as making a first purchase or being inactive for 30 days. Use action-based promotions that map to your program’s key performance indicators like driving a specific SKU purchase, increasing frequency, or referring a friend.
By tracking purchase behaviors, customer preferences and correlating products purchased with other items within the product catalog, our machine learning algorithm predicts product preference ratings for each customer.
Making Fast Data for Fast Action
One of the largest quick service restaurants in the US understood the value of a loyalty program and had one in place, but it was costing them too much to operate with a generic, one-size-fits-all approach. All customers, regardless of loyalty status or personal preference, received the same offers and discounts.
The result? A loss of potential revenue because customers were receiving discounts for products they would have purchased anyway. Instead, the quick service restaurant needed to drive additional revenue from regular customers, and entice those who were at risk of churn to come back into the restaurant. They also needed to speed up their campaign execution to be able to deploy based on short term events like weather changes or surprise promotions. When a campaign was executed, awards would not be available to customers immediately resulting in heavy volume for the Customer Call Center.
The core of the problem was a lack of understanding of who their customers were and how to accurately track behavior. First, this quick service restaurant needed to sync customer data in real time from various sources in order to create unique operational profiles. Integration with First Data allowed SessionM to extract purchase data for every SKU in real-time.
With SessionM, data is combined and organized into profiles and this global QSR can implement an engagement strategy based on previous purchase behavior, driving additional purchases for products and more frequent visits. The QSR can now execute smarter campaigns, offering discounts or promotions on items customers aren’t regularly buying. The time to set up a campaign has been reduced dramatically – from weeks to real-time, increasing efficiency and capitalizing on customer habits.
Customers are now rewarded in real-time after achieving challenges or promotions, reducing calls into the Customer Call Center and saving the QSR money.