Customer Loyalty Platform

Loyalty isn’t just about retaining customers and decreasing churn — it’s about creating a two-way relationship with your customers. SessionM offers a full suite of technology and services to deliver a customized end-to-end loyalty marketing solution.

One of the benefits of merging loyalty data and technology with the rest of the marketing stack is the opportunity to know customers, improve one-to-one marketing and personalize experiences. Gartner estimates that, by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase profits by up to 15%.

Gartner Market Guide for Loyalty Management (October 2018)

Most brands understand the value of loyalty, but few get it right.

Offering generic, one-size- fits all loyalty tactics fail to attract customers and are costly for brands. Loyalty programs must keep customers at the core and motivate incremental  spend, frequency and engagement. SessionM’s loyalty program software enables marketers to capture true value by predicting optimal offers and personalized experiences to motivate high value behaviors.
Motivate High Value Behaviors to Win Moments of Impact

Provide incentives and rewards to guide specific behaviors with action-based promotions that map to key performance indicators like driving a specific SKU purchase, increasing frequency or referring a friend.

Maximize Customer Lifetime Value for Each Customer

The SessionM platform calculates metrics such as recency, frequency and spend of each customer as well as risk of churn and customer lifetime value, enabling marketers to target their very best customers as well as those that have become inactive.

Execute Seamless Omnichannel Loyalty

Targeted offers can be deployed through the channel that works best for your initiatives: send promotional campaigns directly to customers’ smartphones or within your mobile app, or through an email campaign.

Gain Immediate Insight into Success

Make better decisions, faster. Gain real-time visibility into promotions as they occur to understand the total amount of offers issued, redeemed or expired.

Customer Loyalty Software Features

Tiered Rewards & Status

Establish and manage public or private tier-associated benefits and offers. With hidden tiers, brands can leverage unpublished methods, such as personalized product recommendations, tailored offers or exclusive experiences.

Custom Reward & Offers

Configure highly personalized reward stores to offer exclusive offers to specific customer segments, such as tier level or spend thresholds.

Earning Velocity Management by Source

Marketers can pull different levers to award incentives at different velocities to encourage spend across channels and third-parties.

Reward Stores

A configurable digital reward store is an impactful way to drive participation in a loyalty program. Enable customers to decide how they want to spend their points by providing a number of different rewards, each with their own unique price. Availability of rewards can be dependent on which tier a customer is part of, thus enforcing exclusivity and motivating additional behavior.

End-to-End Loyalty Program Support

We support you at every stage—from planning a concept and developing a strategy, to executing a program and tracking your results. Any time you have a question, we’re here to help.

Loyalty Analytics and Reporting

Understand which customers are your best performers and how to optimize future offers and campaigns to maximize lifetime value and your results.

Use Case

Creating an Engaging Experience for A Consumer Packaged Goods Brand
The Problem

A leading consumer goods company was challenged with an incomplete view of each customer. Since the brand was primarily selling their products through retail vendors it was difficult for them to collect critical purchase and customer data. Without visibility into customer behavior, they’re unable to engage with their customers in a personalized fashion. Additionally, a generic, desktop-only loyalty program required customers to save pin codes from their purchases and manually enter them on the website. 

SessionM's Loyalty Solution

SessionM powers a modernized, mobile-first loyalty program that collects and unifies key demographic and behavioral data, empowering the consumer goods company with an arsenal of tools to engage and reward their customers. Their updated rewards program allows customers to collect points and submit orders all from within their app. With receipt capture functionality, customers can simply upload a photo of their receipt in the app, and be rewarded with points in real time. Gaining access to a trove of operationalized and accessible data enables the brand to segment customers and execute a number of targeted campaigns incentivizing more frequent and larger purchases. 

Other Primary Components