Reporting and Analytics

Each customer journey is a winding road of engagement.

Reporting and Analytics

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  • Personalized Recommendations

    Next best action (offers, products, campaigns...) for each customer

  • Segmentation

    Clustering recommendations across multiple dimensions

  • ROI Measurement

    Rolling reporting on campaign or program impacts throughout the duration of the initiative

  • Behavior Modeling

    Connecting the dots between various customer behaviors and interactions and value creation

  • LTV Modeling

    Ongoing forecasting of customer value linked to underlying drivers of behavior

Customer Data Analytics

SessionM strives to make data actionable in real time, with the goal of allowing marketers to create engagements powered by data, that facilitate personalization at an individual customer level.