Artificial Intelligence

The SessionM platform complements the intuition of a marketing professional with a powerful machine learning engine to effectively construct the most impactful path to purchase.

The Algorithms Behind the Magic

SessionM has a wide variety of machine learning methods to provide further insight into customer behaviors such as product pairings and the detection of opportunities and disruptions in loyalty optimization. These models include neural networks based on convolutional and long/short-term architectures for the natural language analysis of product descriptions, as well as time series models for detecting fraud, anomalies and customer churn from purchase and event history. All these models work in tandem to help understand and predict behavior and achieve personalization.

 

Features

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Making your data actionable so you can make your customers more loyal and profitable.

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