The SessionM platform complements the intuition of a marketing professional with a powerful machine learning engine to effectively construct the most impactful path to purchase.
Calculate affinity scores, probability to purchase, and offer redemption from historical purchase data as well as confidence estimates for every customer/product and customer/offer combination.
A/B Testing and Pulsing
SessionM has a proprietary method for automatic testing & pulsing of multi-arm campaigns to allow campaign managers to have insight into which variants perform best towards defined goals/KPIs, maximizing the effectiveness of your overall campaign success.
Customer Lifetime Value
Calculate probability of churn at an individual customer level as well as an estimate on future transaction frequency and spend. This allows us to calculate customer lifetime value which can be used in personalized segmentation and campaign design.