Erik J. Martin, December 23, 2015
If the world of digital publishing were a hockey game-- with the content providers on one team and consumers on the other-- the outcome of tomorrow's matchup would be all but certain: The latter would trounce the former in a lopsided shutout. That's because consumers have the ultimate goalie in the net: ad-blocking technology, which prevents digital advertising such as banners and display ads from appearing on device screens.
The odds of a content providers' victory have gotten worse since Apple rolled out its iOS 9 with a built-in ad-blocking option-a move that's bound to significantly expand the practice of ad blocking across mobile....
David Murphy, December 11, 2015
What is the one thing you never leave the house without? For most of us, it's our phone. After all, in our ultra-connected world, our phones provide immediate access to all aspects of life that are most important – a call to a family member, an email to a co-worker, a Facebook post to friends. As technology evolves and improves, we are able to use our phones in more ways than ever before – for banking, entertainment and real estate to quote just three examples.
Krystal Overmyer, December 10, 2015
These days, it's a common scenario: A consumer walks into a store to test drive, try on, or take a peek at a product. But instead of making a purchase, the consumer whips out her smartphone, presumably to seek out a better price online.
This phenomenon, known as showrooming, can befuddle brands that rely on brick-and-mortar sales. But a good mobile content strategy can turn showrooming on its head to persuade consumers to purchase.
, December 08, 2015
SessionM CEO Lars Albright, an expert in mobile advertising, weighs in on ad-blocking software.
Patrick Reynolds, December 08, 2015
The holidays are upon us — a great time of year for bad sweaters, chestnuts roasting on an open fire, and parties with friends and family. It's also a time when those friends and family might ask you (if you've been "good") what you want for a gift. Or when it comes to my wife, sometimes she doesn't ask me what I want — she just watches what I say and do leading up to the holidays, and invariably arrives at the thing I want or need most.
So why is it that 'Holidays 2015' still features so many brands and retailers that do neither? They don't come right out and ask what I'm interested in, nor do they observe what I've done with their brand and arrive at an offer that's just perfect for me, showing clear insight into how I tick. Rather, in essence they tell me what they want me to buy — which "coincidentally" was the same thing that every other male, age 20-50, in the state of Massachusetts, wanted too.
Patrick Reynolds, December 08, 2015
In a world now dominated by mobile and digital, brands must lead, not follow, consumers through the purchase journey, in order to motivate them to perform high-value behaviors that will make lifetime customer value grow exponentially.
Just knowing that a consumer visited a store or a site after he or she left is no longer enough. Today brands need to bring consumers to their sites consciously and lead them while they are there, engaging them on a very personal level, capturing their behavior in real-time and updating their personal profiles dynamically – all while having very relevant, contextual communication with them.
Scott Weller, December 08, 2015
United States retail sales in the months of November and December are forecasted to increase 5.7 percent year over year, reaching $885.7 billion. That is an increase from the 3.2 percent growth rate predicted earlier this year, and the highest since the 6.3 percent rise in 2011.
According to another study, 43 percent of consumers reported that they will shop via their mobile device or smartphone this year, with another 54 percent of people saying they plan to research products while holiday shopping on their mobile phone or tablet.