From new hires to new products to new business to new digs, we're getting noticed in the marketplace.
Thanks to the data-tracking capabilities of smartphones and the web, companies can now gather an incredible amount of information about their customers. That big data explosion has led to a similar boom in technologies that promise to help sales, marketing and advertising teams make sense of all that information.
Michael Simon, the respected tech exec who co-founded LogMeIn in 2003 and took it public six years later, is joining the board of SessionM, which specializes in marketing analytics and personalization technology.
SessionM, a mobile-first marketing automation and loyalty platform, announced on Thursday a $35 million investment round led by the growth equity firm General Atlantic.
Salesforce Ventures joined the round as a new investor, along with existing investment partners including Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers.
This week, the cloud computing giant's (NYSE: CRM) corporate investment arm backed Boston-based marketing software firm SessionM, and Cambridge-based conversational text messaging company HeyWire announced it would be acquired by Salesforce.
We live in the age of the never-satisfied, always-mobile customer.
That is just one of the statements I can confidently make after ingesting thousands of pages of mobile marketing and consumer attitude research over the last few months. Consumers want more, cheaper, faster, and better. Even when you give them what they want, they’ll ask you for the next big thing tomorrow, but at half the price.
To keep pace with the world’s fastest-growing marketplace (that’s mobile, in case you missed the thread), marketers and developers need access to both up-to-date data and the most recent technologies. Today, SessionM has revealed the latest addition to its mobile marketing cloud — Inbox & Messaging — along with a slew of other announcements.