In the News

From new hires to new products to new business to new digs, we're getting noticed in the marketplace.


July 2022
Spiceworks | Transparency and Trust: Marketing’s Imperative Year
Scott Weller, SVP product strategy, SessionM Inc, a Mastercard Company, discusses a few strategies brands are implementing to offer transparency and build trust. Read the full Spiceworks article here.
March 2022
Inc. | How This Entrepreneur Developed Partnerships to Help Solve a Big Problem for Consumers
Kairos founder Ankur Jain enlisted a variety of other businesses to launch Bilt, a startup that helps people earn loyalty points when they pay their rent. In partnering with Mastercard subsidiary, SessionM, helped build out the Bilt app's rewards platform. Read the full Inc. Article here.
January 2022
MediaPost | Creating Dynamic Loyalty Programs That Inspire Passion
Scott Weller, SVP of Product for SessionM, a Mastercard Company provides insight on how brands can adapt their loyalty programs to stay relevant and inspire passion among consumers. Read the full Media Post Article here.
Hospitality Tech | The New Era of Travel: Friendly, Catered Offerings
Offering novel benefits and flexibility, and generating exceptional customer loyalty, will determine those that flourish in the post-COVID era. Dean de la Peña, Vice President of Strategy, Innovation, and Product Development at Mastercard weighs in on this new direction.
Total Retail | The 2022 SMB Revolution
Scott Weller, SVP of Product for SessionM, a Mastercard Company shares how small to midsized businesses have shifted to not only stay afloat, but also thrive in today's environment. Read the full Total Retail Article here.    


June 2021
QSR Magazine | Building Restaurant Loyalty in the ‘New Normal’
There are changes restaurants can implement today to make their programs stand out. Of the industries most impacted by the pandemic, the restaurant and food sector saw a tremendous shift in consumer demand that required agility and innovative thinking to navigate. With more customers utilizing mobile ordering solutions to fulfill contactless meal transactions, whether onsite or with delivery/pick-up, large and small businesses needed to adapt and master e-commerce and loyalty offerings to keep pace with growing demand. Read the full QSR Magazine article here. 
April 2021
TotalRetail | Retail Trends That Will Outlast the Pandemic
To survive and succeed in the era of the COVID-19 pandemic, retailers quickly adapted to meet customers' priorities and needs. Convenience became a touchstone of our "new normal," defining how, when, and where we shop. This trend will continue to be a hallmark of how consumers and retailers engage in the future. Read the full TotalRetail article here. 
February 2021
Hotel Management | 3 ways to reach loyal travelers this staycation season
Throughout 2020, we saw travelers shifting their traditional travel plans to "staycations" or local road trips and searching for new ways to redeem old rewards points. Despite some travel restrictions lifting over the past few months, consumers will continue to throttle back travel through the colder months and as the pandemic approaches its hopeful near-end.
January 2021
MarTech Today | MarTech Intelligence Report Customer Data Platforms: A Marketer’s Guide
MarTech Today's publication of the "Customer Data Platforms: A Marketer’s Guide " examines the market for customer data platforms and the considerations involved in implementation. The 76-page report reviews the growing market for customer data platforms solutions, plus the latest trends, opportunities and challenges.
Modern Restaurant Management | Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs?
Undoubtedly, one of the most affected industries as a result of the COVID-19 pandemic was the restaurant industry. As the world quickly came to a screeching halt in the early months of 2020, restaurants quickly accelerated an already existing shift towards digitalization to adapt to customers' new safety and priorities.
Over the past year, many restaurants have reduced the stress of the system by having consumers order online, by phone or mobile app, while additionally offering curbside delivery at the nearest point of retail. According to Mastercard’s “Recovery Insights: The Shift to Digital,” 59 percent of consumers say that eating in more than going out is a change that’s here to stay.
Read the full article in Modern Restaurant Management here.
Retail Customer Experience | Loyalty Success Metrics to Start the Year On
Christine Sullivan, director, product development for SessionM, a Mastercard company, explains why brands need to determine the best ways to understand and evaluate loyalty efforts to achieve success in the near term and assess readiness for 2021. Read the full article here. 


December 2020
Multichannel Merchant | Digital Trends Shaping 2020 Holiday Shopping
In a year unlike any other, retailers are experiencing a holiday shopping season unlike any other. As public health concerns have consumers engaging in more online ordering and a down economy impacts spending, typical habits are out the door. Merchants’ varying degrees of digital readiness will, in turn, have an outsize impact on their success. We expect this year’s vast differences to manifest for retailers in a few different ways. And based on what we know about customer loyalty and data-driven engagement, the way retailers address these trends will determine whether consumers return over the long run. Read the full article here. 
November 2020
Hospitality Tech | How Do You Engage Travelers that Aren’t Traveling?
The travel and hospitality industries have long offered shining examples of the power of the loyalty program. Remember the 2009 movie “Up in the Air”? The quest for airline and hotel points essentially spawned its own subculture. With valuable perks like free flights and stays, lounge access, upgrades and more at stake, it’s no wonder consumers were onboard with engaging in travel companies’ “clubs” and mileage programs. In fact, in 2019 – a full decade after George Clooney laid bare the hidden desire for elite travel status – 82% of travelers said they enjoyed travel loyalty programs, with 81% especially valuing the rewards they got. Read the full article here. 
October 2020
Ad Exchanger | Big Moment For CDPs, As Twilio Confirms $3.2B Deal For Segment
Twilio will acquire customer data platform Segment for a $3.2 billion in stock, the companies said Monday. Forbes first reported the deal on Friday. Twilio powers automated mobile communications for clients such as Airbnb, Lyft, Blue Apron, Netflix, Hulu and Salesforce. Its Flex platform supports billions of in-app notifications, SMS alerts, automated voice calls and other messages key to mobile engagement and customer experience.
The deal’s $3.2 billion price tag (albeit in stock) sets a new high-water mark for CDP valuations. Previous CDP acquisitions include Mastercard’s year-ago purchase of SessionM (terms undisclosed) and semi-conductor builder ARM Holdings’ 2018 purchase of Treasure Data for an estimated $600 million.
Read the full Ad Exchanger article here.
Hospitality Tech | Building Customer Loyalty in the Age of the Unknown
The COVID-19 pandemic will continue to have a tremendous impact across all verticals of industry long after the world returns to normal. One sector that has and will continue to face unprecedented challenges is the hospitality industry. With many hotels at detrimental occupancy levels and large percentages of employees furloughed, there is little to no consensus amongst experts on when tourism will return to full capacity. Read the full Hospitality Tech article here. 
Tech Republic | You should be optimizing your cloud operations right now: Here's how

Cloud services are more critical than ever, with the majority of workers doing their jobs remotely. These tips from industry experts on how to get the most out of your cloud operations will help.

Scott Weller, co-founder and CTO of SessionM, a Mastercard company, said: "Few organizations have a single cloud anymore--in the age of microservices and services-oriented architectures, hybrid and multi-clouds have become the norm. While there are several benefits to hybrid- and multicloud deployments, one of the best things a company can do for their clouds is find ways to bring them closer together. Read the full Tech Republic article here. 
September 2020
PrWeb | 2020 MarTech Breakthrough Awards Program Recognizes Standout Marketing, Sales and Advertising

MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced the results of its third annual MarTech Breakthrough Awards program, showcasing technologies and companies that drive innovation and exemplify the best in marketing technology solutions across the globe.

March 2020
Forbes | Tips on Keeping Your Customers Engaged Between Purchases
The holiday and returns seasons have come and gone. Just as customers are recovering from their shopping hangovers, merchants are coming up for air from these busy months and getting a better picture of where their customer acquisition efforts got them. Read the full article in Forbes here.
Forbes | 13 Practical Tactics To Avoid Shopping Cart Abandonment

Thanks to online shopping, consumers are now even more in control of where and when they can shop. Despite this, some consumers fill shopping carts and abandon them before getting to the checkout page.

To read the full Forbes article here .

Mobile Marketer | Will loyalty programs gain renewed value in a cookie-less era?
Loyalty programs existed long before personalization and one-to-one marketing bubbled up as buzzwords, but the emergence of fresh digital channels and evolving privacy regulations suggest they may become paramount to brands. A KPMG study from November 2019 found Australia, Italy and Canada have the highest rates of loyalty program adoption, with more than half the population making purchases that earn rewards at least several times a week. The U.S. isn't far behind, however, with 42% of consumers doing so. Read the full article here.
Marketing Dive | Will loyalty programs gain renewed value in a cookie-less era?
Loyalty programs existed long before personalization and one-to-one marketing bubbled up as buzzwords, but the emergence of fresh digital channels and evolving privacy regulations suggest they may become paramount to brands. A KPMG study from November 2019 found Australia, Italy and Canada have the highest rates of loyalty program adoption, with more than half the population making purchases that earn rewards at least several times a week. The U.S. isn't far behind, however, with 42% of consumers doing so. Read the full article here.
January 2020
WhaTech | Customer Data Platform Market Projected to gain excessive revenues by top players: sessionm, salesforce, fospha

In this Customer Data Platform Market - Global Industry Analysis & Forecast to 2025 research report, the central factors driving the development of this industry were documented and the business accomplices and end administrators were indulgent. The configuration of the business division, examples, and difficulties monitoring the Customer Data Platform market globally are likewise a bit of this wide examination.

Read the full article here. | CMO's 2019 round-up of mega adtech and martech buys
It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere. From Adobe's multi-billion dollar acquisition of the industry's best-of-breed marketing automation darling, to SAP's Qualtrics customer and employee experience management buy, Salesforce's whopping data visualisation investment and a bunch of private equity deals, the consolidation of the martech lumascape is showing no signs of abating - even as new entrants continue to creep into the ecosystem. Here, CMO rounds-up what we saw to be some the biggest deals of the past 12 months.
Silicon Republic | Mastercard to acquire cybersecurity firm RiskRecon
As 2019 drew to a close, Mastercard announced its plans to acquire RiskRecon in a bid to enhance the company’s cybersecurity capabilities. RiskRecon, a Utah-based cyber risk solutions provider that was founded in 2015, uses publicly available data to construct security assessments of companies and organisations. It will now provide its artificial intelligence and data analytics solutions to financial services giant Mastercard. Read the full article in Silicon Republic here.


December 2019
Sales Hacker | 11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019
Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long run, you’ll lose Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share And as more companies mature from making impulsive decisions based on data in spreadsheets to making data-driven decisions based on statistics collected through automation, more marketers are minimizing risk to play their cards by the numbers This year at Dreamforce, some of the fastest growing, most admired digital brands laid their cards on the table. Read the full article here. 
Talking Programmatic with Seedtag
Dal Gill, global head of programmatic at Seedtag, chats to Mobile Marketing about the programmatic landscape and the opportunities that exist. Mobile Marketing: Can you sum up how programmatic changed during 2019? Dal Gill: While there has been a lot of noise about programmatic audio, out of home, tv in gaming advertising amongst others there is still a large portion of advertiser spend in the more traditional and scalable methods of digital advertising across mobile/desktop. Read the full article in Mobile Marketing.   
November 2019
Built in Boston | The Big Data Trends These Boston Companies Are Watching
Ninety percent of all the data that currently exists today was created in the last two years alone. Let that sink in. Sounds crazy, but less so when considering that each day, around 2.5 quintillion bytes of data are created, according to a recent report by Domo. As the scale of data is growing so quickly, the tools and trends used to make sense of all that information need to advance at a spectacular pace. And companies are clamoring to make that happen. By staying ahead of trends like open-source data warehouses and Bayesian optimization, local tech companies like Chewy and SessionM are placing all those bytes where they belong. Read the full article here! 
Digiday | Advertisers emerge as buyers for ad tech
With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging as potential acquirers. The slump in optimism around ad tech and martech businesses hasn’t been enough to deter a growing number of advertisers. So far this year, several high-profile advertisers have swooped for companies that sat on the periphery of the ad tech and mar tech sectors. McDonald’s bought personalization platform in March, Walmart snapped up ad tech startup Polymorph Labs to deliver more relevant ads to online shoppers in April, Nike bet on predictive analytics company Celect in August; travel startup OYO Hotels and Homes-bought Danamica, a Copenhagen-based startup that specializes in dynamic pricing through machine learning in September; and the same month MasterCard cut a deal for customer data platform SessionM. Read the full article here. 
Forbes | 13 Crucial Skills Communications Professionals Should Cultivate

We can never tell with absolute certainty what the future holds. However, understanding the trends within an industry allows a professional to plan for the future with great accuracy.

Within the fast-changing communications industry, professionals need to be ready to adapt to new technologies and approaches in the field to ensure the success of their operations. To this end, communications experts need to develop critical skills to set themselves up for future success. Below, 13 experts from Forbes Communications Council examine what skills a communications professional should invest in today in order to stay relevant and be prepared for future trends. Read the full article here.
Forbes | Being Present: Zen And The (Lost) Art of Loyal Engagement
As CMO at SessionM, Patrick is dedicated to developing the most effective means of reaching individuals, individually via smart technology. There is a growing sense of the importance of “the now” cropping up in conversations, both real and social. Perhaps owing to a growing canon of literature on the benefits of meditation and “mindfulness,” or perhaps we have finally hit a breaking point where reality has inverted and the “gramming” of the thing has become more important than the thing itself. A child’s first goal or a tiramisu fit for the gods, there’s a dawning epiphany that too many of us have firmly put the cart before the horse in our day-to-day lives. Read the full Forbes article here. 
October 2019
PYMNTS | Mastercard: It's The End of Rewards Points As We Know It

Consumers are awash in points. Starbucks gives them Stars, airlines give them frequent flier miles, Bee Built has Swarm Swag and Pixi Beauty hands out Pixi dust. Whatever they are called, they all more or less work the same way — the customer builds them up through brand interactions and gets to spend them on rewards.

The appeal of loyalty programs built on and around points, Francis Hondal, president of loyalty services, managed services and labs as a service at Mastercard, told Karen Webster is simple. Points-based loyalty programs are relatively easy to set up and many brands have leveraged them to great effect. Customers are drawn to the gamification of racking up points to get things for free — and as long as consumers keep doing that, brands will continue having that as part of their loyalty mix.

Read the full PYMNTS article here. 

Built in Boston | Weekly Refresh: 2 Big Raises, and a Bay-Area Software Firm Relocates
Mastercard acquired Boston company SessionM to enhance its customer loyalty programs. SessionM is a customer engagement platform for retailers, airlines, restaurants and consumer packaged goods companies. With the acquisition, Mastercard can build out its rewards programs with partner brands. [Press release] Read the full Built In Boston Article Here. 
MarTech Advisor | Mastercard Acquires SessionM: Strengthen Its Customer Engagement and Loyalty Program
PURCHASE, N.Y: Mastercard (NYSE: MA) today announced it has entered into an agreement to acquire SessionM, a U.S.-based technology company. SessionM’s customer engagement and loyalty platform empowers the world’s most innovative brands—including retailers, airlines, restaurants and CPG companies—to forge stronger and more profitable consumer relationships. Read the full MarTech Article here. 
Marketing Dive | Mastercard snaps up loyalty platform SessionM
Mastercard announced it will acquire customer engagement and loyalty platform SessionM, according to a press release. The deal's terms were not disclosed. By acquiring the SessionM platform, Mastercard aims to improve its "ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights," the company said in the press release. Boston-based SessionM's platform is used by the retail, restaurant and CPG industries, with clients such as Huggies, Chipotle, Coca-Cola, Air Canada and L'Oréal. Read the full Marketing Dive Article here. 
Boston Globe | Mastercard rings up purchase of Boston tech firm

Mastercard rings up purchase of Boston tech firm

Mastercard made a transaction of its own. SessionM, a 250-person tech firm that helps businesses offer direct-marketing campaigns and loyalty programs, was snapped up by the credit card company. The terms of the deal, expected to close by the end of the year, were not disclosed. SessionM is led by chief executive Lars Albright and its current investors include Highland Capital Partners, Kleiner Perkins, Charles River Ventures, General Atlantic, and Causeway Media Partners. — JON CHESTO

Read the Full Boston Globe article here. 
Forbes | Marketers: Savor the Great Food and Beverage Wars While They Last

Fast food and adult beverages have taken center stage in 2019 when it comes to supply and demand and the customer experience.

First, the great chicken sandwich war of 2019 (subscription required) commenced when Popeyes announced it had run out of its new chicken sandwich. The announcement prompted customer outrage on social media, while competing fast-food chains took advantage by running promotions about not running out of chicken at their stores. Read the full Forbes article here. 
Built in Boston | Boston Tech is Booming. Grow Along With It At These 5 Companies
If you care deeply about using data to make people’s lives easier, consider one of these companies as your next potential employer. So far, they’ve thought of out-of-the-box ways to track social engagement, created 3D foundational molds for scientific purposes, analyzed human emotions through voice, and much more. And they’re not showing signs of slowing down soon. Read the full Built in Boston article here.     
Forbes | Alternative Data: It's Not Just For Finance
In recent months, alternative data has received a notable amount of attention from the finance industry for its usefulness in improving investment management, increasing financial inclusion by assessing loan credit risk and informing bond trading strategies. Many financial institutions and hedge funds have recognized the power of alternative data to change the way they approach their businesses.   Read the full Forbes article here. 
September 2019
Skift | How Airlines Are (Finally) Stepping Up Their Loyalty Programs with Big Data
Over the past few years, many of the world’s largest airlines have made major changes to their loyalty programs. American Airlines, Air France–KLM, Delta Air Lines, Lufthansa, and United Airlines now offer rewards based on dollars spent rather than miles flown. While some high-mileage frequent flyers may quibble with the changes — saying they now get fewer benefits for the same amount of travel — the truth is that most airline loyalty programs were overdue for such major disruptions. “Travelers are less interested in the drumbeat of accumulating points and more in how they can use those points for unique experiences,” wrote Skift contributor Grant Martin earlier this year. “In short, they want faster gratification and deeper engagement from their loyalty programs.” Read the full Skift article here. | Olo, SessionM Partner On QSR Loyalty Offers
SessionM, a customer loyalty and engagement platform, has teamed up with food ordering platform Olo for new loyalty and discount offers within Olo, according to a release. Customers who order from quick-service restaurants (QSRs) will now have streamlined access to offers, and the initiative will be powered by SessionM’s data and loyalty management capabilities. Read the full PYMNTS article here. 
August 2019
Hospitality Tech | Simple Ways Hotels Can Improve the Customer Experience and Maximize Profitability
Hotels rely on three metrics for operational and profitability planning:
  • Occupancy
  • Average Daily Rate (ADR)
  • RevPAR
If rooms are too expensive, Occupancy will be low and RevPAR will suffer as a result. On the other end, if rooms are too cheap, Occupancy will be high, but ADR will be low and RevPAR, similarly, will be commensurately off. Read the full Hospitality Tech article here. 
Chief Executive | What's a CEO's Role When Everything is Going Right
Even CEOs leading the most decentralized organizations hold themselves to a “buck stops here” mentality. After all, when the going gets tough — which it does, according to 89% of CEOs — leaders at both public and private companies take the heat.
July 2019
MarTech Advisor | Customer Data Platform (CDP) Buyer's Guide 2019

SessionM was included in the 2019 edition of CDP Buyers’ Guide. As customer data platforms are becoming increasingly necessary for enterprise marketers, it is also becoming more complex to choose the best fit CDP platform amongst the pool of new and old vendors.

In this 4 part CDP Buyers’ Guide, you can find:

  • Part 1 - The evolving needs of CDM and CDP users, in order to maintain competitive advantage and strengthen customer engagement in today’s omnichannel marketing space. This section ends with the 5 checkpoints for what a CDP should do to meet these requirements.
  • Part 2 & Part 3 - a unique 3-tiered approach to vendor selection that outlines a comprehensive list of features based on your own context, use cases and outcomes.
  • Part 4 - Provides a handy vendor directory with strengths and strategic focus of over 60 CDP vendors, so you can shortlist vendors best suited to your own unique organizational needs.
  • Bonus segment - A list of vendors that specialize in identity resolution technology.
Read the full Buyer's Guide here. 
IT World | California Consumer Privacy Act (CCPA): What you need to know to be compliant
In late June, 2018, California passed a consumer privacy act, AB 375, that could have more repercussions on U.S. companies than the European Union’s General Data Protection Regulation (GDPR) that went into effect this past spring. The California law doesn't have some of GDPR's most onerous requirements, such as the narrow 72-hour window in which a company must report a breach. In other respects, however, it goes even farther.   Read the full IT World article here. 
Destination CRM | How Yesterday's Direct Marketing Evolved into Today's Customer Relationship Marketing
Lester Wunderman was the “father of direct marketing,” the forerunner to CRM as we know it today. He founded Wunderman in 1958 on a brilliantly simple premise: Acquire with the intention to retain, and retain with the intention to grow. Before Wunderman, who died earlier this year at the age of 98, consumer companies spent a great deal of time on the first part and not nearly enough on the second. Customer acquisition has long been the be-all, end-all for marketers. Before Wunderman and his colleagues, once a customer was “won,” usually at a cost via discounting and/or paid media, the whole hunt went back to the beginning. After Wunderman, marketers began to think in terms of “life cycle” marketing. Phase One: Acquire. Phase Two: Grow. Read the full DestinationCRM article here. 
June 2019
CMSCMEDIA | Customer Loyalty: Going Beyond the Points
In today’s business environment, customer loyalty is more important than ever. The competition is fierce, there is an unprecedented abundance of goods and services, and increasingly short attention spans make it challenging to retain consumers’ focus. What does it take to build a strong base of loyal customers and keep them happy? Read the full article here! 
Modern Restaurant Magazine | Don't Drown in Data. Use it to Make Experiences More Human (and Enjoyable)
Over the past decade the pendulum has swung heavily from memorable brand experience anchored by creative expression to data-driven campaigns fueled by all type of connected systems. In many instances, the push for data has pulled us too far away from the human element that makes the best products and services generational must-haves. Don’t get me wrong, data is important. But deriving wisdom to create consumer rapport using that data is integral to long-term success. Read the full Modern Restaurant Magazine article here.  
May 2019
Martech Series | TechBytes with Patrick Reynolds, CMO at SessionM
SessionM has created a platform that helps enterprise brands to engage with people in better and smarter ways, ultimately building relationships and earning loyalty. We do this by giving them the tools to envision, create and execute on personalized experiences, rooted in customer data. Read the full article in MarTech Series. 
Sales Tech Star | A Deeper Dive Into the World of Apple Loyalty and Its Philosophy
When the Apple Card was first announced, most critics shrugged at its seemingly mundane perks. While it’s true that the incentives and rewards offered are nothing unique in the world of credit cards, we may have been too quick to jump on the judgment bandwagon. Here we take a look at how the Apple Card might play into a larger Apple Loyalty strategy for Apple that spans the company’s products and services ecosystem. Read the full article in Sales Tech Star. 
Information Week | Moving Data and its Hidden Challenges
When working with vendors on data ingestion, CIOs and IT teams sometimes fail to take complicating factors into consideration. Here's what you need to know.
MarTech Advisor | MarTech Lessons from NHL’19: Where Is the Puck Headed?
During yet another incredible NHL postseason, Patrick Reynolds, CMO of SessionM picks a hockey parallel to make sense of the MarTech landscape in the restaurant and retail business. I am passionate about hockey. Even its trite clichés resonate with me: “Go to where the puck’s going, not to where the puck is…” “100% of the shots you don’t take don’t go in….” Read the full MarTech Advisor article here. 
April 2019
MarTech Series | DEG and SessionM Partner to Deliver Smarter Interactions and Impactful Customer Experiences
Full-service digital agency DEG, Linked by Isobar and SessionM, the leading customer engagement and loyalty platform, have formed a strategic partnership to enhance brands’ customer interactions, creating more impactful personalized customer experiences across every channel. As a SessionM strategic partner, DEG will work with brands to implement and integrate the SessionM platform, harnessing their data and leveraging those insights to create effective strategies and programs that deliver the right messages at the right time to the brands’ targeted audiences. Read the full MarTech Series Article here. 
MarTech Advisor | DEG and SessionM Partner to Enhance and Personalize Customer Interactions Across Channels
Overland Park, Kan: Full-service digital agency DEG, Linked by Isobar and SessionM, the customer engagement and loyalty platform, have formed a strategic partnership to enhance brands’ customer interactions, creating more impactful personalized customer experiences across every channel. As a SessionM strategic partner, DEG will work with brands to implement and integrate the SessionM platform, harnessing their data and leveraging those insights to create effective strategies and programs that deliver the right messages at the right time to brands’ targeted audiences. Read the full article in MarTech Advisor. 
AdExchanger | A Marketer's Guide to CDPs (Behind The Hype Edition)
Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is the solution marketers seek and, if so, whether every marketer actually needs one. The TL;DR on CDPs is that they unify, or at least aim to unify, a marketer’s first-party data, including online and offline data, which usually sits across multiple systems, in order to create persistent profiles – CDP vendors like to call them “golden records” – that can then be activated across channels, and not just for advertising use cases. Read the full article in AdExchanger.
March 2019
Hospitality Technology | Creating Optimal Customer Experience Through Data
According to Deloitte, travel and tourism is one of the world’s fastest growing sectors, with bookings hitting close to $1.6 trillion. Travel is outpacing demand for goods, with consumers focusing on experiential spending—recreation, travel and eating out. While the consumer demand exists, the onus falls to the hotels and casinos to provide an optimal customer experience that captures customer spending and increases their lifetime value for the brand. The good news is that these venues already have the foundation to create these experiences, they just need to capitalize on it. True hospitality requires an understanding of how to meet and exceed guest expectations. Read the full article in Hospitality Technology.
Convenience Store News | Are You Mining Loyalty Gold?
NATIONAL REPORT — Equipped with loyalty programs, convenience store retailers are collecting more data on their customers than ever before and the reasoning behind it is clear to data experts. "It's imperative to use loyalty data to retain customers since it’s seven times more expensive to acquire a new customer than it is to encourage a visit from an existing customer," said Zach Goldstein, CEO of digital customer engagement platform Thanx. Read the full article in Convenient Store News. 
Mobile Marketer | When disruptors become followers: Uber, Lyft and their loyalty potential
The new loyalty programs should inspire a sense of liberty and freedom to incentivize incremental behavior, writes SessionM's CMO Patrick Reynolds. Read the full article in Mobile Marketer. 
MarTech Advisor | Identity Resolution and Cross Device Identity Management
Are you treating one customer as one single individual (irrespective of where you meet them) or as multiple different individuals? Is their experience seamless and consistent no matter what platform or device they interact with your brand; or is their experience more like the film ’40 First Dates’, where the protagonist must begin each day afresh, without any memories of what happened the day before? (Which one of us hasn’t experience the trauma of having to repeat our ‘problem’ to 4 different agents at the ‘service’centre? In more evolved times, why should I have to be a card-carrying Loyalty Program member for your on-ground outlets to recognize my preferences?) Read the full article in MarTech advisor. 
Ecommerce Times | Target Hits the E-Commerce Bull's-Eye
Target has reported higher gains in last year's holiday sales, largely due to improved e-commerce strategies and store makeovers, and has offered an upbeat outlook for 2019. Target's success holiday success can be traced back to its broad appeal and its convenience, according to Patrick Reynolds, chief marketing officer at SessionM. Read the full article in Ecommerce Times. 
CRMBuyer | Target Hits the E-Commerce Bull's-Eye
Target has reported higher gains in last year's holiday sales, largely due to improved e-commerce strategies and store makeovers, and has offered an upbeat outlook for 2019. Read the full article in CRMBuyer. 
MarTech Series | Tulip and SessionM Partner to Deliver Personalized Customer Experiences in Retail Stores
Tulip, the mobile platform for retail stores and leader in clienteling and store associate mobility solutions, and SessionM, the leading customer data and engagement platform, announced a strategic partnership to enhance in-store customer engagements by empowering retail store associates with valuable customer data and insights. The SessionM platform will be integrated into the Tulip Mobile App, giving store associates the ability to view detailed customer activity from all retail touchpoints in a unified customer view. Read the full MarTech Series article! 
VentureFizz | A Day in the Life of Christine Sullivan, Senior Product Manager at SessionM
What does the career path and day-in-the-life look like a Senior Product Manager at SessionM? Check out Christine's interview with VentureFizz to learn more!
February 2019
VentureBeat | Built to Last: Crafting the ultimate customer experience
We believe that the best way to maximize profitability is to optimize every customer engagement in every channel every day. On the revenue line, that means building out an ideal path for each customer based off of historical purchases, what they’ve expressed interest in tacitly through observed behavior (cart, browsing, social sharing), expressed interests from the customer, and your own domain expertise. Read the full article in VentureBeat. 
Small Biz Technology | Using Brick-and-Mortar Analytics to Compete with Amazon
While brick-and-mortar shops may find it challenging to compete with the inventory flexibility, low cost margins and single-click ordering convenience offered by Amazon, they can use shoppers’ reliance on technology to get customers in their door. Read the full article in Small Biz Technology.


December 2018 | PYMNTS | Five Ways QSRs Are Driving Digital Innovation
Built in Boston | Built In Boston | 6 Boston tech companies share how to crush your interview
There are some obvious ways to prepare for an interview: research the company, prepare a list of questions and get a good night’s sleep. However, we wanted to give you an edge
November 2018
MarTech Advisor | MarTech Advisor | The Seller & Buyer Side of MarTech Product Marketing
What is the best way to sell & buy in the MarTech ecosystem of 9,000+ software solutions?  How can sellers gain meaningful adoption and how can buyers make the best decisions for their company’s MarTech stacks?  The creation and consumption of Product Marketing will play a key role in realizing these objectives.
Venture Beat | VentureBeat | Information: The highest form of flattery you can give your customers
You’re at the big holiday party. One person introduces himself as if for the first time despite having met you plenty of times before. You walk up to a second person you’ve chatted with before only to be treated with a blank stare and not so much as a glint of recognition. A third person greets you warmly, picks up the conversation you were having when you last met, and provides a little insight he’d thought of since you brought up the topic during that prior conversation.
Retail Customer Experience | Retail Customer Experience | 3 ways to improve retail customer loyalty during a code freeze
Days are shorter, and marketers can sense a chill in the air. The season of the dreaded "code freeze" is rapidly approaching. Winter is coming.
October 2018
MarTech Advisor | SessionM Recognized in Gartner’s Market Guide for Loyalty Management
SessionM, a customer data and engagement platform, today announced it was recognized in Gartner’s October 2018 Market Guide for Loyalty Management for its loyalty management and customer data platform (CDP) capabilities.
AP News | SessionM Recognized for Loyalty Management and CDP Capabilities in Gartner’s Market Guide for Loyalty Management
SessionM, a leading customer data and engagement platform, today announced it was recognized in Gartner’s October 2018 Market Guide for Loyalty Management for its loyalty management and customer data platform (CDP) capabilities.
MarTech Advisor | MarTech Advisor | SessionM Recognized in Gartner’s Market Guide for Loyalty Management
SessionM, a customer data and engagement platform, today announced it was recognized in Gartner’s October 2018 Market Guide for Loyalty Management for its loyalty management and customer data platform (CDP) capabilities.
AP News | AP News | SessionM Recognized for Loyalty Management and CDP Capabilities in Gartner’s Market Guide for Loyalty Management
SessionM, a leading customer data and engagement platform, today announced it was recognized in Gartner’s October 2018 Market Guide for Loyalty Management for its loyalty management and customer data platform (CDP) capabilities.
VentureFizz | 15 University of Vermont Alumni Who Have Left an Impact on Boston Tech
The University of Vermont (UMV) is Vermont's largest public college and has had alumni who have gone onto politics, music, and professional hockey. Even Ben Affleck attended UVM for a small stretch of time, but didn't graduate there.
VentureFizz | VentureFizz | 15 University of Vermont Alumni Who Have Left an Impact on Boston Tech
The University of Vermont (UMV) is Vermont's largest public college and has had alumni who have gone onto politics, music, and professional hockey. Even Ben Affleck attended UVM for a small stretch of time, but didn't graduate there.
VentureFizz | 14 Boston Companies Giving Back to the Community! - TUGG Tech Gives Back 2018 (Slideshow)
Last week, TUGG held their annual Tech Gives Back event where tech companies across Boston volunteer to work with non-profit organizations. Every year the participation rate gets higher and higher, but for Tech Gives Back was the largest in TUGG history. The overall event had 20+ companies, startups, and firms participating and, according to TUGG Executive Director Mike Cole, that over four years of volunteer hours were completed in just three days! Wow!
VentureFizz | VentureFizz | 14 Boston Companies Giving Back to the Community! - TUGG Tech Gives Back 2018 (Slideshow)
Last week, TUGG held their annual Tech Gives Back event where tech companies across Boston volunteer to work with non-profit organizations. Every year the participation rate gets higher and higher, but for Tech Gives Back was the largest in TUGG history. The overall event had 20+ companies, startups, and firms participating and, according to TUGG Executive Director Mike Cole, that over four years of volunteer hours were completed in just three days! Wow!
VentureBeat | When it comes to engaging customers in 2019, one size fits all — poorly
There’s significant debate of late about the public’s “Right to Know” certain data about public figures. Less contentious, but no less real, is a wave of debate about the public’s expectation that the businesses they favor not only have a right to know their likes and dislikes, action and reactions, but also an obligation to know, as well as act on that knowledge.
Destination CRM | SessionM Revamps Its Customer Loyalty Solutions
SessionM, providers of a customer data and engagement platform, has released three new features to help restaurants and retailers drive deeper customer loyalty, have greater control and flexibility around managing earning velocity by specific source and targeting personalized benefits to customers based on status within a customer engagement program.
September 2018
Luxury Daily | The New 'Calendared' Approach to Customer Engagement
“Sales!” aren’t going anywhere, folks. Nor are ‘events’ or ‘promotions’ or any of the obligatory retail tactics that have been in practice since Sears met Roebuck. Calendared events bring focus and discipline to retail, enabling operational excellence, maximizing buying power, and enhancing cross-departmental collaboration. The “event” itself is the tip of the proverbial iceberg. No corner of the office can remain on the sidelines during an event. Merchants make ‘special buys’, legal approves terms, finance makes sure the numbers add up, store ops prep the sales floor for the onslaught, marketing promotes… It takes a village to have a ‘Dads and Grads’ sale, funny as that sounds.
Silicon Republic | 12 brilliant Boston start-ups to watch
Boston is buzzing with start-up potential across a wide spectrum of technologies, from AI to cloud, fintech and the internet of things.
The Next Web | How Google’s using AI and big data to make travel better
Since its acquisition of ITA Matrix Software eight years ago, Google has been quietly rolling out new tools for travelers. Its progress has been even more notable over the past months and weeks as it began unveiling tools to help predict flight delays, plan trips, and manage itineraries—among other things.
VentureFizz | How SessionM Solves the Customer Loyalty Problem
When you think of a loyalty program, what do you think of? Do you think of a stamped card you can use to get a free sub for every twelve subs you buy? Or do you think of a points program where you can redeem some seemingly-arbitrary number of points for a $5 gift card?
August 2018
MKTGinsight | Don’t Get Schooled by Frustrated Consumers
Back-to-school season is well underway. And with it comes a barrage of back-to-school campaigns and promotions irrelevant to the majority of consumers who’ll see or receive them.
Media Post | Discounting Loyalty: Lessons-A-Plenti
Launched in 2015, American Express’ Plenti rewards program seemed like a great option for the everyday consumer. It enabled members to earn rewards through a variety of purchases rather than being tied to a single company or credit card issuer. Users could join for free and did not need to be an American Express cardholder.
MarTech Series | SessionM Recognized by Gartner for Customer Data Platforms for Marketing and Mobile Marketing Platforms
SessionM, the leading customer data and engagement platform, announced that it has been cited in Gartner’s July 2018 Magic Quadrant for Mobile Marketing Platforms report as well as Gartner’s Market Guide for Customer Data Platforms for Marketing.
Boston Business Journal | These 25 local startups raised more than $870M in July
The major rounds included Indigo’s blockbuster $300 million deal, Toast raising $115 million, and Flywire and Starry each netting $100 million. Here's who else announced funding.
eMarketer | Why Customer Data Platforms Are Hot Right Now
It’s been a solid few days for customer data platforms (CDPs), with one firm getting purchased and another securing a round of funding earlier in the week. At least seven CDPs have now struck deals with investors since April.
CMO | CMO's top 8 martech stories for the week - 2 August 2018
SessionM has closed a US$23.8 million funding round led by Salesforce Ventures with full participation from existing premier investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers.
July 2018
CSO | California Consumer Privacy Act: What you need to know to be compliant
In late June, 2018, California passed a consumer privacy act, AB 375, that could have more repercussions on U.S. companies than the European Union’s General Data Protection Regulation (GDPR) that went into effect this past spring. The California law doesn't have some of GDPR's most onerous requirements, such as the narrow 72-hour window in which a company must report a breach. In other respects, however, it goes even farther.
MarTech Series | What’s Cooking at Salesforce? SessionM’s 23.8 Million Series E Funding Led by Salesforce Ventures
Salesforce Ventures, the global corporate investment group of Salesforce, led the $23.8 million funding round for SessionM, a customer data and engagement platform. Other existing premier investors that participated in the round included Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers.
Forbes | Improving Digital Connections With Customers With TGI Friday's CMO
Listen to Chief Marketing Officer Stephanie Perdue on the Modern Customer Podcast.
Ad Exchanger | Salesforce Invests $23.8 Million In SessionM To Tie Data Integration To Activation
What’s the point of integrating data sources if you can’t activate on them? That’s the rationale behind the Salesforce Ventures-led $23.8 million Series E investment in SessionM, announced Monday. SessionM helps companies consolidate first- and third-party data sources and activate them around the customer journey. While it has elements of a customer data platform, its ability to tie data management to execution is a differentiator, said CEO and co-founder Lars Albright.
Boston Business Journal | Salesforce Ventures powers $24M round for Boston startup SessionM
SessionM CEO Lars Albright helped sell his previous company, Quattro Wireless, to Apple. Now he's growing a customer loyalty software startup with the help of Salesforce's venture arm.
TechCrunch | SessionM customer loyalty data aggregator snags $23.8 M investment
SessionM announced a $23.8 million Series E investment led by Salesforce Ventures. A bushel of existing investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers also contributed to the round. The company has now raised over $97 million.
VentureBeat | SessionM raises $23.8 million for highly personalized customer loyalty programs
SessionM, a Boston-based customer data and engagement startup founded in 2010, today announced that it has raised $23.8 million in a round led by Salesforce Ventures. Causeway Media Partners, CRV, General Atlantic, Highland Capital, Kleiner Perkins, and Caufield & Byers also participated.
Gartner, Inc. | Magic Quadrant for Mobile Marketing Platforms
Consumer demand for mobile engagements creates new, identifiable and predictable moments of opportunity. Sophisticated marketers are capitalizing on them. According to Gartner, mature multichannel marketers apply 22% of their channel marketing budget toward mobile marketing, while less mature marketers apply just 12% (see "Survey Analysis: Mature Multichannel Marketers Prioritize Mobile Investment, Activation and Data" ).
Destination CRM | Extending International Reach Doesn’t Guarantee Marketing Success
It used to be that companies took their time expanding into international markets. Initially, most companies concentrated on the domestic market, perfecting their product or service offerings and building up their cash reserves. In stage two, they’d start exporting their goods in small volumes to select locations overseas. Next, they might open small offices in emerging markets. As their foreign volumes grew, so, too, did their international offices.
CMO | CMO's top 8 martech stories for the week - 5 July 2018
SessionM has created a new integration with Salesforce aimed at helping brands unlock customer data to fuel interactions. SessionM has been directly integrated with Salesforce Marketing Cloud, Commerce Cloud and Service Cloud to deliver personalised customer experiences across the customer journey, and is now available to all Salesforce customers on Salesforce AppExchange.
ITProPortal | GDPR: an opportunity for better customer engagement
The EU’s General Data Protection Regulation (GDPR) May 25, 2018 effective date has come and gone. We’re over a month in and by all accounts, the earth is still rotating, birds still visit my bird feeder, the sky remains blue, and the internet still appears to be working in the EU. That’s not to say that the impact hasn’t been felt deeply by businesses and people across the globe. In particular, the advertising and marketing sector still has a lot to figure out. Scores of global businesses sent out mass-emails seeking re-consent of their email databases, where in many cases this was not needed.
June 2018
ReadITQuik | SessionM Unveils New Salesforce Integration to Provide Personalized Customer Experience
SessionM recently announced a new integration with Salesforce to enable brands to uneash customer data to drive interactions. SessionM is directly integrated with Salesforce Commerce Cloud, Service Cloud, and Marketing Cloud to provide tailored customer experiences across the customer journey. It is now available to all Salesforce clients on Salesforce AppExchange.
CDP Institute | SessionM Expands Salesforce Integration
CDP SessionM has expanded its Salesforce integration to incorporate Marketing, Commerce, and Service clouds. The AppExchange app loads Salesforce data, adds predictive model scores, metrics, and recommendations, and exposes the results to Salesforce components. Some other CDPs are listed on AppExchange but it’s quite rare.
Boston Business Journal | SessionM Delivers New Salesforce Integration to Transform How Global Brands Deliver Real-Time, Personalized Experiences
SessionM today announced a new integration with Salesforce, the global leader in CRM, to help brands unlock customer data to fuel interactions. SessionM is directly integrated with Salesforce Marketing Cloud, Commerce Cloud and Service Cloud to deliver personalized customer experiences across the customer journey, and is now available to all Salesforce customers on Salesforce AppExchange.
Destination CRM | SessionM Announces Unified Salesforce Integration
SessionM today announced a unified integration with Salesforce’s Marketing, Commerce, and Service Clouds, available via Salesforce AppExchange. The unified integration aims to help users deliver personalized experiences to customers throughout their journeys.
MarTech Advisor | SessionM Announces New Salesforce Integration to Transform Real-Time, Personalized Experiences
Boston: SessionM today announced a new integration with Salesforce, to help brands unlock customer data to fuel interactions. SessionM is directly integrated with Salesforce Marketing Cloud, Commerce Cloud, and Service Cloud to deliver personalized customer experiences across the customer journey, and is now available to all Salesforce customers on Salesforce AppExchange.
MKTGinsight | The 2018 World Cup Explains the Power of True Customer Loyalty
Perhaps it’s the pressure to drive revenue, or maybe it’s the fear of missing prospective customers… Either way, too many marketers cater to broad audiences rather than focus on their loyal — and profitable — core. Enter the 2018 FIFA World Cup.
The Technology Blog Writer | SessionM - The Tech Behind The Customer Data Platform
SessionM is a customer data and engagement platform that handles complex, large-scale personal data sets for some of the largest organizations around the globe – including enterprise brands like Nike, L’Oreal, Kimberly Clark, Coca-Cola, TGI Fridays and others. | Aggregator Apps and Delivery Drive Consumer QSR Preferences
Quick service restaurants (QSRs) are the consumer’s go-to for good food served fast. In fact, QSRs account for 57 percent of foot traffic across all restaurant segments. Convenience, price and food quality are the QSR’s main selling points, but what drives consumers to visit one particular QSR over another? Their reasons are varied, from the ability to use an aggregator app to order delivery or even being able to take advantage of a loyalty programs.
USA Today | Facebook, Starbucks, Ernst & Young are among top U.S. companies for professional development
When joining a company, young employees try to refine their skills and grow as professionals. According to Comparably, a compensation, culture and career monitoring website, Facebook, Starbucks and Ernst & Young are among the best at helping workers achieve this goal, as they rank within the top 25 for professional development.
Econsultancy | A day in the life of... VP Global Privacy at a customer data platform
We've been featuring some privacy experts on the Econsultancy blog, in the wake of GDPR enforcement. Today it's the turn of Andy Dale, General Counsel and VP Global Privacy for SessionM. Here he is giving us an insight into what his daily life looks like.
May 2018
MarTech Advisor | How TGIF Drives Truly Personalized Guest Experience With Technology: Sherif Mityas, Chief Experience Officer, TGI Fridays
In this interview, Sherif Mityas, Chief Experience Officer of TGI Fridays shares both - TGIF’s experiences and his advice - for his marketing peers to learn about AI-driven customer experiences, choosing the right martech components, outcomes of their CDP investment and skills that a modern-day marketing team needs to thrive.
MarTech Advisor | Discussing the Future of Data Strategy with: Lars Albright, CEO at SessionM
Data Science is creating great possibilities in sales and marketing. Data was formerly considered the byproduct of engagement. Now, it’s primarily viewed as the ingredients. Lars shares insight on how data gets transformed into (customer) experiences, what mindset changes need to be made to achieve the (latest) holy grail of marketing- a unified customer view, and the role-reversal of loyalty programs today. Read on to learn a thing or two from Lars, and also Starbucks, Netflix, and Spotify!
Marketplace | Macy’s: Rewards for all, no card needed
Struggling to keep the customers coming to stores, Macy’s is expanding special deals by offering rewards and discounts to all shoppers, not just its credit card holders.
CIO Dive | SessionM Releases New Functionality that Makes GDPR Compliance Easier for Consumer-Facing Brands
SessionM unveiled a new feature set to help clients easily achieve General Data Protection Regulation (GDPR) compliance today. With the law impacting organizations who collect, use and process the personal data of EU citizens, this new functionality will enable the leading customer data and engagement platform, to provide EU consumers with the ability to access, restrict, correct and “forget” all personal data.
MarTech Today | This week in GDPR
SessionM released a new feature set to help clients achieve General Data Protection Regulation (GDPR) compliance. Representatives can now view a full ledger of every customer data integration and the source of that data; easily remove a data subject’s information per their request; and export an entire audience, which can then be transferred to external systems within a client’s marketing stack.
Destination CRM | SessionM Adds GDPR Compliance
SessionM, providers of a customer data and engagement platform, unveiled a feature set to help clients comply with the European Union's General Data Protection Regulation (GDPR), a law that impacts companies that collect, use, and process the personal data of residents of member countries.
4-Traders | New SessionM Functionality Makes GDPR Compliance Easier for Consumer-Facing Brands
SessionM, the leading customer data and engagement platform, today unveiled a new feature set to help clients easily achieve General Data Protection Regulation (GDPR) compliance. The law impacts organizations who collect, use and process the personal data of EU citizens by providing EU consumers with the ability to access, restrict, correct and “forget” all personal data.
Ad Exchanger | Everyone Wants To Be A CDP. Here's Who's Actually Doing It.
Customer data platform (CRM) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding. Consequently, they are often conflated with ad tech systems like data management platforms (DMPs), despite having use cases that go beyond paid media and into revenue, sales and customer experience.
Loyalty360 | TGI Friday’s Steps Up Rewards Efforts, Includes Experiences and New Ways to Earn Points
The fight for the fast-casual food diner is a tough one, and loyalty among that group can be tough to earn. At least one chain, though, is stepping up its game in an effort to grab a larger slice of the industry’s share of stomach. TGI Friday’s is reportedly going to makes its already popular rewards program significantly more flexible, adding “relevant experiences,” personalized offers and content to its menu of reward options.
Payment Week | TGI Friday’s Steps Up Its Rewards Program
While today, we commonly think of Starbucks when we think about companies who are doing rewards right, we often forget about one major trailblazer in the rewards field: TGI Friday’s. This fast-casual chain had been picking up its rewards program since 2008, and recent word out of the company says it’s about to make some very big changes to the popular and successful rewards program.
VentureFizz | Career Path: A Day in the Life of Prashanth Gali
What does the career path and day in the life look like for the Director of Engineering at SessionM? We interviewed Prashanth Gali to find out!
April 2018 | TGI Fridays Leads The Way On Loyalty
Ten years ago, in 2008, TGI Fridays blazed a rewards and loyalty trail that countless restaurants have followed since. This month, the chain announced it will be taking that customer experience to the next level through a partnership with customer data and engagement platform SessionM.
CMSWire | Marketers Warn 'Day of Reckoning' Over Facebook Data Scandal Coming
The Facebook-Cambridge Analytica data-targeting scandal that put Facebook CEO Mark Zuckerberg in front of Congress for a two-day grilling on privacy practices serves as a “day of reckoning” and wake-up call for marketers who have lost their way treating customers as targets in exchange for short-term lifts.
Shep Hyken | Amazing Business Radio: Patrick Reynolds
Shep Hyken sits down with Patrick Reynolds, Chief Marketing Officer for SessionM, to discuss how technology is transforming traditional customer loyalty programs into a dynamic and personalized customer experience.
Modern Restaurant Management | Sliding into Impossible at White Castle and Teeny Soft Serve
This edition of MRM's Daily Bite features SessionM and TGI Fridays, CVT Soft Serve, The Alden, ParTech, Inc., White Castle and the Impossible Burger, The Cove, Paradise Island and Comcast Business and Dine Brands Global, Inc.
MarTech Advisor | SessionM and TGI Fridays Partner to Accelerate Personalized Guest Experiences
SessionM, the customer data and engagement platform, today announced that it’s been selected by TGI Fridays to enhance the omnichannel Fridays experience. Orchestrating data from across all guest touchpoints, SessionM will enable TGI Fridays to build stronger relationships with friends of the restaurant through more personalized and genuine interactions.
March 2018
Marketing Daily | 11 Ways To Create Loyal Customers Beginning April 1
Spring appears to be here, and with it a renewed sense of optimism and promise for the possibilities for the year ahead. To fully realize that promise, however, I encourage all marketers to check the premises of the work they’ve already done in the first quarter.
CDP Institute | CDP Institute Launches in Europe
The Customer Data Platform Institute is launching its European operation next week with presentations in London, Amsterdam and Hamburg. The expansion comes at a time of explosive growth for the CDP industry. Gartner recently reported that inquiries about CDPs quadrupled in 2017 over 2016. The CDP Institute’s own research found the number of vendors and industry employment doubled during that period.
MKTGinsight | Don’t Skip These Questions When Talking to Martech Vendors
The importance of marketing technology is growing by the day. At the same time, marketing budgets are under ever-increasing scrutiny. In this environment, marketers cannot make marketing technology purchases decisions lightly.
February 2018
VentureFizz | SessionM Office Tour in Boston
SessionM is a customer engagement platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. The company's software scales from small-to-mid sized companies to enterprise customers.
Total Retail | How to Successfully Make Changes to a Loyalty Program
As brands and retailers work on their marketing plans for 2018, there are some major lessons to be learned from the loyalty upheaval we saw in 2017. Over the year, a number of notable brands, including Pampers, Target and Sephora, launched or rolled out changes to their loyalty programs, and they weren't received well by consumers.
January 2018
Loyalty360 | Trend for 2018: Data and Customer Engagement at the Center of Digital Transformation
There are many trends to discuss for 2018 involving customer engagement, customer data, and customer loyalty. Many of the trends lie at the center of the digital transformation era for many loyalty marketers. Loyalty360 talked to Lindsay Bloom, Senior Marketing Manager for SessionM, about her thoughts regarding these pivotal trends.


December 2017
The Daily MBA | How Can Retailers Still Succeed In the Era of M-Commerce
Mobile commerce has changed the shape of the sales industry in recent times. Indeed, a study of the 2016 holiday period revealed that mobile retail sales had increased by 23 percent from the previous year, according to research carried out by Adobe Digital Insights, highlighting just how much mobile shopping has taken off.
Modern Restaurant Management | 2018 Predictions from Restaurant Industry Insiders
Modern Restaurant Management (MRM) magazine polled restaurant and hospitality industry insiders on their predictions for 2018. Their responses include the Instagram influence, experiential dining, increased data mining and integration in restaurant tech.
November 2017
BostInno | The Top Boston Tech Hires, Promotions (and Departures) in October
There weren’t as many leadership shakeups in Boston tech in October as there were in September, but there were some notable ones, including the earlier-than-expected retirement GE Chairman Jeff Immelt and Zemcar’s appointment of a former Obama administration official as its new CEO. There were plenty of other personnel moves that happened last month, including Drift hiring an executive from HubSpot and edX naming a TripAdvisor executive as its president and COO. Other companies that made hires included Cybereason, Humatics and SessionM.
October 2017
Marketing Land | Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future
At first glance, millennial and Gen Z shoppers might seem to be sounding the death knell for the beleaguered brick-and-mortar retail industry. After all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And while it may seem easy to draw a connection between this trend and the number of retail stores closing, it turns out that’s not always the case.
TechTarget | Public cloud security concerns wane as IaaS ramps, IAC rises
Enterprises have warmed up to the public cloud with the belief it can be at least as secure, if not more, than on-premises infrastructure. But IT teams still need to fortify their cloud apps, and some increasingly rely on automation and infrastructure as code to do the job.
VentureBeat | Netflix went up a personalization hill and came down an AI mountain
On a recent Sunday morning, my 6-year-old son turned on the TV, launched Netflix, then turned to me with great satisfaction and said, “Dad, how does Netflix know me SO well?” I laughed and replied, “That’s true. It’s pretty cool, isn’t it?” What struck me about his glee is this is exactly the type of response that Netflix is hoping for as it leverages AI and machine learning to improve recommendations. It’s also exactly the type of response that all brands should aspire to achieve — make your customers truly feel valued and known.
September 2017
Retail TouchPoints | RSP17 Recap: Tips On Machine Learning, In-Store Mapping And Cloud Communications
Improving the shopper experience and catering to their growing expectations is rarely as simple as just upgrading the e-Commerce site, providing a greater merchandise selection or training store associates. Much of this improvement comes from aligning processes within the retailer’s back-end systems. The Retail TouchPoints Retail Strategy & Planning (RSP17) webinar series aired live last week, and all 10 webinars are now available on demand. Four of the sessions provided details and real-world examples on how to improve the shopping experience throughout the retail enterprise, including:
CNBC | Macy's reinvents its loyalty program to win more shoppers
Macy's is betting that a fresh loyalty program will lure more shoppers to its stores. The department store chain is rolling out a reinvented Star Rewards program, where shoppers can accumulate discounts and offers like free shipping and priority customer service based on how much they spend at Macy's every year.
ITProPortal | The next generation CMO-CIO relationship
Well over a decade ago, before the dot-com boom, there was a wide gulf between marketing and IT teams. When the digital revolution first began, CMOs and CIOs began an earnest collaboration due to necessity. They had to work together to drive the earliest stages of digital transformation throughout their organizations.
August 2017
MrWeb | SessionM Enhances Audience Targeting Module
In the US, engagement and marketing platform SessionM has enhanced its Audience Module, to help marketers understand customer behaviour and target specific segments.
CRM Magazine | SessionM Enhances Audiences Module
SessionM, providers of a customer engagement platform, has enhanced its Audiences Module to help marketers better understand behavior to prevent customer churn and calculate next-best offers. SessionM customers can now go beyond simply defining and creating customer segments using generic demographics or attribute data filters, using more sophisticated data to target precise segments, like specific items purchased and customer spend thresholds.
Mobile Marketing Watch | SessionM Enables Expansion of Omnichannel Marketing Capabilities
SessionM, a leading customer engagement platform, announced this week that it has been cited in Gartner’s July 2017 report, titled “Gear Up for the Evolving Multichannel Marketing Landscape.” The company, a top mobile marketing platform solution, tells us that Gartner now confirms that “nearly one in two organizations actively use multichannel campaign management (MCCM).” | Loyalty Begets Loyalty, But Only If QSRs Give Customers The Rewards They Want
Loyalty is a two-way street — both in life and in rewards programs. Every quick-service restaurant (QSR) seems to offer its own loyalty benefits in increase its customer service, whether by app or by card tracking or, simply, via old-fashioned punch card. Yet the ones finding the most success have one thing in common, and that is treating loyalty as a give and take.
Retail TouchPoints | Loyalty As A Behavior, Not A Tactic
Successful loyalty programs are rooted in mutual understanding and fair value exchange — not just of goods and services, but of information. Customers agree to grant brands access to information about their habits, preferences and behaviors, IF brands agree to use that information to deliver them customized recommendations, offers and experiences. In fact, only by demonstrating an awareness of past and present engagements can mutually beneficial future ones be created, maximizing lifetime value for the brand and satisfaction for the customer in the process.
July 2017
Fierce Retail | Forget sales, Prime Day is about loyalty
Prime Day may have been a huge sales day for Amazon, but it was also an important day for building consumer loyalty. The annual Black Friday-like shopping spree in July achieves three major goals for Amazon, according to Lindsay Bloom, senior marketing manager at SessionM, a leading customer engagement platform. First, it encourages new customers to sign up for Prime. Second, it strengthens the brand's bond with its customers. And third, it increases a consumer's frequency of purchase.
Direct Marketing News | The Monday Stack: Two Days for Your Diary
But before we even get to Net Neutrality Day, we have Amazon Prime Day to navigate. That's scheduled for tomorrow, July 11, but since it's scheduled to be a 30 hour day, it begins this evening. Essentially, Prime Day, an annual event since 2015, adds another big shopping holiday to the calendar. Because if Mother's Day, and Black Friday, and Cyber Monday, and Christmas aren't enough, Jeff Bezos can just decree another one. And it's global.
Retail Dive | 5 takeaways from Amazon Prime Day 2017
Amazon’s third annual Prime Day has come and gone. This year's event now ranks as the biggest sales day ever in Amazon history, surpassing both Black Friday and Cyber Monday, according to an Amazon statement emailed to Retail Dive.
Forbes | What Small Retailers Can Learn From Amazon Prime Day
Amazon Prime Day is a mid-year Black Friday of sorts, when Amazon offers its Prime members – shoppers who have paid $99 for a year of free or reduced pricing shipping – access to a treasure trove of deeply discounted products. It is one day a year when Prime members are treated like VIPs. Non-Prime members can sign up for a 30-day free trial of the service in order to qualify for the Prime Day deals. Some might claim that Prime Day is simply another excuse for a mid-summer sale, and that Amazon is no different from other retailers trying to boost revenue during slower summer months. But Patrick Reynolds, CMO at SessionM, sees Prime Day as an example of a superior growth strategy and a preview of the future of loyalty.
June 2017
Mobile Marketing Watch | SessionM Says It’s ‘Capturing the Global Opportunity’ for Customer Engagement
SessionM, a customer engagement platform, announced late last week that it has experienced high demand for its solution since announcing its expansion outside of the United States just over one year ago. “The enterprise brands we serve are global, and there’s incredible opportunity for SessionM to help them scale their customer engagement efforts around the world,” said Lars Albright, co-founder and CEO of SessionM. “At the same time, we’re learning a tremendous amount about needs in specific markets through our conversations with new prospects across Europe and beyond. Having coverage in place with qualified and experienced people helps us better serve existing clients, while building new relationships.”
Boston Business Journal | 10 Boston startups to watch that make sales and marketing tech

Thanks to the data-tracking capabilities of smartphones and the web, companies can now gather an incredible amount of information about their customers. That big data explosion has led to a similar boom in technologies that promise to help sales, marketing and advertising teams make sense of all that information.

GeoMarketing | SessionM CRO Bill Clifford: Intelligent Assistants Are Creating An ‘Invisible Storefront’
Marketers want to engage customers while they’re in the moment looking to make a purchase, whether that’s in-app, online, in a store — or, today, when making a voice inquiry through what SessionM CRO Bill Clifford calls the “invisible storefront” of intelligent assistants like Amazon Alexa or Okay, Google. “What’s interesting is that if I’m in my house and I just say, ‘Hey Google, order me a pizza,’ it’s really up to Google what they come back with,” Clifford said. “So the platforms have more and more control for operating this invisible storefront that’s driven by an algorithm. Brands need to [figure out] how they’re going to deal with that.” Following a keynote at Brand Innovators Dallas in May, Clifford talked to GeoMarketingabout handling the proliferation of data points — and why brands must do more to stay top-of-mind in the age of intelligent assistants.
Boston Business Journal | Boston tech firms that stand to gain from Mary Meeker’s latest trends report
The highly anticipated annual report from the partner at Kleiner Perkins Caufield and Byers has good news for lots of Boston-area companies.
Customer Think | SessionM Expands from Loyalty to Full Customer Engagement Management
SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. The system has since expanded to support more channels and message types. This puts it in competition with dozens of other customer engagement and personalization systems. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature.  But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it.
Colloquy | Omnichannel Shopping Experiences are Key to Retailer Survival
How do consumers shop for retail items? How do smartphones influence their decisions? And how do they plan to use smartphones in the future? To survive, and more importantly thrive, in an evolving landscape, retailers must learn more.
DMN | App is a Winner for Chicken Salad Chick
Becoming the chicken salad chick was one thing. Growing the Chicken Salad Chick brand into a regional chain, and keeping repeat customers engaged was another.
May 2017
Hospitality Technology | 6 Ways a Customer Data Platform Improves Hospitality Service and Marketing
Customer data management is hardly a new concept to marketers and the IT folks that support them. What is new however, is the emergence of technology that unifies a company’s customer data from marketing, sales and service channels to enable customer modeling and drive customer experience.
QSR Magazine | 4 Restaurant Loyalty Programs That Really Work
How do restaurants measure customer loyalty? Or, perhaps more importantly, how do they create it? With new players continuously entering the market, quick-serves are always on the hunt for ways to engage with consumers—not just to get them into the restaurant initially, but also to keep them coming back.
Wired | Why Navigating Digital Ecosystems is an Art, Not a Science
For a few years, analysts have blamed this period of dynamic change on “digital disruption.” Digital technology is a big part of this change. But it’s merely a vehicle for getting closer to the consumer.
April 2017
TechTarget | New Cloud Security Job Calls For Skills New and Old
What do you call a cybersecurity executive who works for a cloud provider, builds security into the commercial service and works with security folks on the customer side to keep their systems safe from intruders, insidious ransomware and other threats?
TechTarget | Cloud Provider Security In Spotlight, Gives Rise to New Role
Boston startup SessionM doesn't just use cloud computing to deliver its product, a mobile-marketing software platform -- it taps the cloud for its own IT operations.
Independent Retailer | Study Uncovers Smartphones' Influence On Retail Shopping
Consumers today are rarely without their smartphones throughout the day, even in-store. With an increasing number of sales coming from mobile, the need for an omnichannel strategy that reaches consumers and builds relationships is becoming a necessity for retailers of all sizes.
March 2017
Modern Restaurant Management | Tech Talk: Nuggets of Wisdom on McDonald’s ‘Experience of the Future’
McDonald's, the world's leading global foodservice retailer with more than 36,000 locations in over 100 countries, recently unveiled a long-term global plan that outlines initiatives to unlock meaningful growth and increase guest counts that includes 1) enhancing digital capabilities and the use of technology to dramatically elevate the customer experience, 2) redefining customer convenience through delivery; and 3) accelerating deployment of Experience of the Future restaurants in the U.S. 
Hotel Business | How to Improve Loyalty? Make it Mobile, Personalized
The best hotel companies know this to be true: Cultivating strong relationships with customers is a vital part of a successful business strategy to cement loyalty. It’s also the path of least resistance—and cost. Finding new customers to trust and engage with your brand takes more time and resources compared to pleasing and satisfying the ones you already have.
TechTarget | The Connected Stadium: If You Build It, They Will Come.
When the Atlanta Braves celebrate opening day this year, they will unveil more than just a brand-new ballpark. They'll also introduce their fans to one of the sports world's biggest experiments in augmented reality. Pokémon GO, meet Field of Dreams.
MediaPost | For Spring Break, Go Mobile And Retain the Loyal
Spring Break is not just a highlight of the year for college students heading to tropical locations. With over 65.1 million people screened by the TSA during Spring Break in 2016, there’s a tremendous amount of travel for hospitality and travel brands to be excited about, too. With this large influx in travelers, hospitality and travel brands have an opportunity to harness data to nurture customer loyalty—and this can be achieved by focusing on mobile.
Hospitality Technology | 4 Best Practices for Driving Customer Loyalty with Marketing Automation Technology
2017 is poised to be a banner year for travel. The US Travel Association estimates that direct spending by resident and international travelers in the United States is already averaging $2.6 billion a day, or $108.1 million an hour. Global business travel spend hit $1.2 trillion USD in 2015, and it’s on pace to reach $1.6 trillion by 2020, according to the Global Business Travel Association.
February 2017
Martech Series | LogMeIn Founder Michael Simon Joins Mobile Tech Firm SessionM as Board Member
SessionM, the leading marketing automation platform for loyalty generation and customer engagement, announced the joining of MarTech veteran Michael Simon. Simon, the co-founder and Chairman of the Board of LogMeIn, will be part of SessionM’s board. He is known for his specialization in marketing analytics and personalization technology to product innovation.
Fortune | LogMeIn's Co-Founder Michael Simon Joins Board of Marketing Software Startup

Michael Simon, the respected tech exec who co-founded LogMeIn in 2003 and took it public six years later, is joining the board of SessionM, which specializes in marketing analytics and personalization technology.

January 2017
Loyalty 360 | SessionM's Acquisition of LoyalTree Upgrades Customer Loyalty, Retention Efforts
Officials at SessionM, a Boston, MA-based mobile-first marketing automation and loyalty platform, believe that last month’s acquisition of LoyalTree, a Pittsburgh-based provider of integrated point-of-sale (POS) marketing software for retail brands, will significantly impact their customer loyalty and retention efforts moving forward.


December 2016
VentureBeat | New Report Shows Marketers Missing Vast Majority of Mobile Engagement Opportunities
We’ve reached Peak Mobile: U.S. consumers are now spending more time with their mobile apps than catching up on The Walking Dead. They’re turning to their phones all day every day, racking up an average of 150–200 “mobile-moments.” That’s 200 opportunities to catch them in the wild and deliver something valuable, interesting, surprising and delightful. That’s 200 opportunities most marketers are missing.
November 2016
B2C: Business 2 Community | The Next Step for Loyalty Programs: Don’t Just Acquire, Engage
When you think of a Ferrari, you think of beauty and power. But what if the stunningly-crafted exterior housed a rickety, bare-bones engine?That’s the mistake many loyalty programs are making today. While marketers are creating appealing programs and lowering barriers to entry, most of them are undifferentiated once the customer joins, relying heavily on tactics like simple discounts to keep users interested.
AdWeek Social Times | 2017 Predictions for Mobile Marketing and Loyalty Trends
Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017.
MediaPost | Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions
Consumers anticipate doing more of their shopping through online channels this year, but marketers need to understand the personal and the emotional cross-channel purchase journey. Personalization is a driving factor for higher sales during the 2016 holiday shopping season. Of those surveyed, 31% of people participating in a survey by SessionM say they are more likely to shop with a retailer this holiday season if they receive personalized offers from the brand.
B2C: Business 2 Community | What Brands Can Learn From Mobile-First CMOs
So much time, mostly justified, is spent on how marketers speak, we often overlook what may be the most crucial skill a marketer has – his or her ability to listen. Sure, being able to think (and speak) on your feet is crucial. Being able to oversee the creation, targeting and distribution of well-crafted communication of all forms is vital. Being a good storyteller is intrinsic to the marketer DNA.
October 2016
App Developer Magazine | 4 Steps to Mobile App Engagement for Developers
The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue across all app stores.
Loyalty 360 | What Makes a ‘Genius’ In Digital Customer Engagement?
Digital is moving so fast these days, especially as mobile seems to gain more momentum with each passing hour. Digital customer engagement today seems an imperative for brands seeking to stay at the head of the customer loyalty pack.
Bloomberg Technology | Salesforce Rises in Benioff's Shadow to Become a Force in Venture Capital
Looking for up-and-coming startups is a competitive business in Silicon Valley, but it becomes much harder when one of the field’s highest-profile practitioners is your boss. That's the position John Somorjai, head of venture investing at Inc., finds himself in. He answers to Salesforce Chief Executive Officer Marc Benioff, who has become one of the most-active investors in early-stage technology businesses -- independently of the enterprise-software company he runs.
September 2016
FierceCMO | SessionM raises $35M for mobile marketing/loyalty tech
CMSWire | Digital Marketing Technology's Big Bang Theory
Whenever I think about today’s marketing technology environment, the opening line of the Big Bang Theory’s theme song comes to mind. Whether looking at the marketing technology landscape or listening to yet another request to add 10 more products to our technology directory, there it is again — "Our whole universe was in a hot dense state."
MediaPost | General Atlantic Leads $35 Million Investment Round In SessionM

SessionM, a mobile-first marketing automation and loyalty platform, announced on Thursday a $35 million investment round led by the growth equity firm General Atlantic.

Salesforce Ventures joined the round as a new investor, along with existing investment partners including Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers.

Ad Exchanger | SessionM Raises $35M To Help Merge Marketing Automation With Mobile And Digital Media
Marketing platform SessionM raised $35 million in a strategic growth round led by new investor General Atlantic, with support from fellow newcomer Salesforce Ventures. The Series D raise, announced Thursday, brings SessionM’s total financing to $73.5 million.
Boston Globe | SessionM raises another $35m in funding
SessionM Inc., a developer of software that helps companies offer loyalty programs and digital marketing campaigns, has raised $35 million in private investment. The Boston startup is headed by chief executive Lars Albright, a veteran of the mobile advertising sector. Apple Inc. bought Albright’s previous mobile ad-software startup, Quattro Wireless of Waltham, for an estimated $275 million in 2010.
BostInno | SessionM Lands $35M Series D, Plans to Double Boston Headcount
SessionM, a Boston-based company that’s developed a dynamic CRM using customer behavior to further engagement, announced it has secured $35 million in Series D funding. The round was led by General Atlantic, with participation from Salesforce Ventures as well as existing investors Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers. “The overwhelming majority is going to people,” Patrick Reynolds, vice president of marketing at SessionM, told us of the funding.
Boston Business Journal | Salesforce is continuing to invest in Massachusetts companies

San Francisco- based Salesforce is continuing to invest in Boston-area companies following the $2.8 billion acquisition of Demandware.

This week, the cloud computing giant's (NYSE: CRM) corporate investment arm backed Boston-based marketing software firm SessionM, and Cambridge-based conversational text messaging company HeyWire announced it would be acquired by Salesforce.

Advertising Age | Startup SessionM in Bid to Become Salesforce of Mobile Marketing
Serial entrepreneur Lars Albright is at it again, with his new startup raising $35 million to make good on its vision to become the Salesforce of mobile marketing. Mr. Albright's five-year-old SessionM is pivoting away from its traditional approach to mobile-loyalty and advertising via discounts offered to consumers in exchange for watching videos and completing quizzes about Volvo and other big brands. Those engagement programs, which once had participation from more than 2,000 app makers, now represent less than 20% of the Boston-based startup's revenue and won't be a major focus going forward, according to Mr. Albright, chief executive officer. The new focus: gathering data about consumer behavior and then suggesting brands turn that knowledge into personalized, targeted offers.
Bloomberg | SessionM Valued at $205 Million to Gain in Mobile Marketing
Serial entrepreneur Lars Albright is at it again, with his new startup raising $35 million to make good on its vision to become the Inc. of mobile marketing. Albright’s five-year-old SessionM Inc. is pivoting away from its traditional approach to mobile-loyalty and advertising via discounts offered to consumers in exchange for watching videos and completing quizzes about Volvo and other big brands. Those engagement programs, which once had participation from more than 2,000 app makers, now represent less than 20 percent of the Boston-based startup’s revenue and won’t be a major focus going forward, according to Albright, chief executive officer. The new focus: gathering data about consumer behavior and then suggesting brands turn that knowledge into personalized, targeted offers.
Xconomy | SessionM Snags $35M From General Atlantic, Salesforce, & Others
It’s a busy week for mobile tech in the Boston area. After text-messaging app firm HeyWire was sold to Salesforce, now comes mobile-marketing startup SessionM announcing it has received a $35 million investment. The “strategic growth” round was led by General Atlantic. New investor Salesforce Ventures also contributed, along with previous backers Causeway Media Partners, CRV, Highland Capital Partners, and Kleiner Perkins Caufield & Byers. General Atlantic’s Jim Rossman will join SessionM’s board.
Channel Partners | SessionM Rolls Out Very Inclusive Partner Program
SessionM on Tuesday launched its first channel program and will be working with a variety of partner types as its customer base increases. A mobile-first customer engagement and loyalty technology provider, SessionM serves as a technical bridge between a company’s CRM database and its marketing stack. Its SaaS platform gathers customer behaviors across all channels, appends the data to each individual’s profile as it happens, and triggers personalized responses through a real-time rules engine.
July 2016
Mobile Marketing Watch | SessionM, Bottle Rocket Team Up to Deliver ‘Mobile-First’ Loyalty and Engagement for Brands
It’s another partnership made in mobile-first heaven. MMW has learned that SessionM and Bottle Rocket have forged a partnership that will enable brands to deliver richer, more immersive mobile apps powered by “true mobile loyalty.”
May 2016
Mobile Marketer | Mobile is most popular method for researching products: report
Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase, with 52.8 percent of consumers doing so on a mobile browser and 19.6 percent in an application, according to a new survey from SessionM.
Mobile Marketing Watch | SessionM: Mobile Matters to Consumers Looking to Make a Purchase
SessionM, a leader in mobile marketing cloud technology, just shared with MMW the results of a new survey about consumers and their mobile habits. According to the shared summary, the study reveals that mobile is now the most popular way of researching products, with 53 percent of consumers using mobile web, and 20 percent researching products in-app before purchasing them.
March 2016
Loyalty360 | SessionM Enables Hotel Loyalty Programs to Make the Crucial Leap to Mobile
The battle for brand loyalty is prevalent in nearly every industry, but perhaps nowhere moreso than in hospitality. Hotels are constantly looking for any opportunity to engage with customers, and these solutions often manifest as competing loyalty programs. With programs like Wyndham Rewards and Choice Privileges, there is no shortage of apps with which guests can engage. Often, the differentiating factor in these touch points is not the rewards offered or the value proposition, but rather how easy it is for guests to enroll and participate.
Hotel Business | SessionM Helps Hotel Loyalty Programs Go Mobile
Increasingly, hotel guests are demanding more options, lower prices and greater flexibility, and still, their loyalty to a particular brand is not a guarantee. Hotels seeking to deepen their relationship with their customers are making efforts to meet them where they are—looking at their mobile devices. Helping hotel brands make the shift is Boston-based SessionM, a provider that integrates and automates mobile marketing with personalization and data management.
Mobile Marketer | Personalizing real-time experiences on mobile
When I am talking to brands, they always have a clear view of their endgame: increasing mobile engagement and fostering customer loyalty. But where do they start? Customers now expect brands to deliver contextually relevant and personalized messages in the moment when it is useful to their needs. Yet many companies are not able to deliver these types of customer experiences because they are trying to apply their traditional, batched marketing approach to mobile.
VentureBeat | Lightspeed eCom launches to connect retail and ecommerce in an instant
The mobile point-of-sale (mPOS) market is seeing stellar growth — and for good reason. Traditional systems are costly, involve complex pricing models, are expensive to maintain, and are aesthetically challenged. Tablet-based POS units, on the other hand, are cheap, have simple SaaS-style pricing, include everything a merchant needs, and offer slick interfaces. It is no wonder the mPoS installed base will grow from 13.3 million units today to 54.03 million units in 2019, according to 451 Research.
VentureBeat | SessionM triples down on mobile messaging, because that’s how we reach customers now

We live in the age of the never-satisfied, always-mobile customer.

That is just one of the statements I can confidently make after ingesting thousands of pages of mobile marketing and consumer attitude research over the last few months. Consumers want more, cheaper, faster, and better. Even when you give them what they want, they’ll ask you for the next big thing tomorrow, but at half the price.

To keep pace with the world’s fastest-growing marketplace (that’s mobile, in case you missed the thread), marketers and developers need access to both up-to-date data and the most recent technologies. Today, SessionM has revealed the latest addition to its mobile marketing cloud — Inbox & Messaging — along with a slew of other announcements.

February 2016
VentureBeat | Mobile marketers gone wild
Spring Break season is here. Travelers are packed and ready, and wherever they’re headed, I can guarantee they all have one thing in common in their carry-on — their smartphone. Smartphones play a distinct role in a traveler’s life cycle from when they start daydreaming about a getaway, to the experience of the trip and how they remember and share their memories. Snowbird or not, there’s a critical opportunity for brands to transform their customer experiences with the smartphone — wherever they go.
Fortune | This Is What It Really Takes to Run a Successful Business
Choosing between book smarts or street smarts seems like a false dilemma to me. The question assumes you can’t be both, and in my experience I’ve found that to be untrue. For the sake of argument, though, if the question truly is binary and you can only pick A or B, and not both, then the answer is unquestionably street smarts. When given the option, however, the holy grail is that somewhat rare individual who is both. Cultured and cagey. Refined and resilient. School of Economics undergrad. School of Hard Work advanced degree.
BostInno | The Top Boston Tech Hires (and Departures) in January
Sure, it's now a few days into February, but we still thought it would be worth taking a quick look back at who's been coming to (and going from) major Boston tech companies. Here are the biggest Boston tech jobs changes that came across our radar last month...
January 2016
Mobile Marketer | 37pc of mobile users blocked ads in Q4: report
The use of ad-blocking software, which had been stable for a while, grew 10 percent during the fourth quarter of 2015, driven by increasing use on mobile, according to new data for GlobalWebIndex. With Apple opening the doors to ad-blocking on iOS devices last fall, the possible ramifications have been a hot topic among marketers. The fourth quarter research suggests that mobile users are gravitating toward ad-blocking, with GlobalWebIndex reporting that 36.7 percent of mobile users have used an ad blocker...
Mobile Marketing Watch | SessionM Selects New CFO to Support 'Rapid Enterprise Expansion'
SessionM, a provider of mobile-first loyalty and engagement solutions, has hired Todd Donahue as chief financial officer as the company prepares for rapid growth in 2016, fueled by the expansion of its industry-leading Mobile Marketing Cloud in the enterprise sector. Donahue has more than 20 years of finance, operating and M&A experience in enterprise software, SaaS and mobile technology, the SessionM team tells MMW.


December 2015
EContent Magazine | How Ad Blocking Is Affecting Digital Publishers and What They Can Do About It
If the world of digital publishing were a hockey game-- with the content providers on one team and consumers on the other-- the outcome of tomorrow's matchup would be all but certain:  The latter would trounce the former in a lopsided shutout.  That's because consumers have the ultimate goalie in the net:  ad-blocking technology, which prevents digital advertising such as banners and display ads from appearing on device screens. The odds of a content providers' victory have gotten worse since Apple rolled out its iOS 9 with a built-in ad-blocking option-a move that's bound to significantly expand the practice of ad blocking across mobile....
Mobile Marketing Magazine | Mobile Wallets – More Than Money
What is the one thing you never leave the house without?  For most of us, it's our phone.  After all, in our ultra-connected world, our phones provide immediate access to all aspects of life that are most important – a call to a family member, an email to a co-worker, a Facebook post to friends.  As technology evolves and improves, we are able to use our phones in more ways than ever before – for banking, entertainment and real estate to quote just three examples.
Content Standard | Mobile Content Strategy: Why Brands Should Stop Worrying and Embrace Showrooming
These days, it's a common scenario: A consumer walks into a store to test drive, try on, or take a peek at a product.  But instead of making a purchase, the consumer whips out her smartphone, presumably to seek out a better price online. This phenomenon, known as showrooming, can befuddle brands that rely on brick-and-mortar sales.  But a good mobile content strategy can turn showrooming on its head to persuade consumers to purchase.
NBC Bay Area | Will ad-block break the internet?
SessionM CEO Lars Albright, an expert in mobile advertising, weighs in on ad-blocking software.
VentureBeat | Dear Brands, All I want for Christmas is…
The holidays are upon us — a great time of year for bad sweaters, chestnuts roasting on an open fire, and parties with friends and family.  It's also a time when those friends and family might ask you (if you've been "good") what you want for a gift.  Or when it comes to my wife, sometimes she doesn't ask me what I want — she just watches what I say and do leading up to the holidays, and invariably arrives at the thing I want or need most. So why is it that 'Holidays 2015' still features so many brands and retailers that do neither?  They don't come right out and ask what I'm interested in, nor do they observe what I've done with their brand and arrive at an offer that's just perfect for me, showing clear insight into how I tick.  Rather, in essence they tell me what they want me to buy — which "coincidentally" was the same thing that every other male, age 20-50, in the state of Massachusetts, wanted too.
iMedia Connection | Brands Must Lead – and Follow – Consumers through the Purchase Journey
In a world now dominated by mobile and digital, brands must lead, not follow, consumers through the purchase journey, in order to motivate them to perform high-value behaviors that will make lifetime customer value grow exponentially. Just knowing that a consumer visited a store or a site after he or she left is no longer enough.  Today brands need to bring consumers to their sites consciously and lead them while they are there, engaging them on a very personal level, capturing their behavior in real-time and updating their personal profiles dynamically – all while having very relevant, contextual communication with them.
Mobile Marketer | 3 big mistakes brands make on mobile
United States retail sales in the months of November and December are forecasted to increase 5.7 percent year over year, reaching $885.7 billion.  That is an increase from the 3.2 percent growth rate predicted earlier this year, and the highest since the 6.3 percent rise in 2011. According to another study, 43 percent of consumers reported that they will shop via their mobile device or smartphone this year, with another 54 percent of people saying they plan to research products while holiday shopping on their mobile phone or tablet.
November 2015
Loyalty360 | No More Denying it- Showrooming Has Changed
Showrooming has changed and as well, the responses to this behavior have changed accordingly.  A mere three years ago the entire retail industry was in full panic mode because they had just begun to realize that shoppers were pulling out their smartphones in their store and, cue gasp, actually looking elsewhere to make the purchase. Initial responses to this phenomenon ranged from doom to confusion and everywhere in between.  But a few smart marketers started wondering how to leverage this change by consumers in order to turn it into retail gold.  And some of them have succeeded.
FierceWireless | AT&T's Cricket launches rewards program tied in part to using apps
AT&T Mobility's (NYSE: T) Cricket Wireless prepaid brand is launching its own rewards program and is touting it as the first such program from a no-contract U.S. operator. Customers can earn rewards by taking actions in a variety of different apps and signing up for Cricket services, and then redeem them for gift cards, the ability to enter sweepstakes and make charitable donations. The rewards program is a result of an exclusive deal between Cricket and SessionM's Mobile Marketing Cloud and mPlus Rewards. The carrier said that the program, dubbed "Cricket Rewards," is accessible through the Cricket Rewards app, the MyCricket app or website.
Marketing Land | Will Fraud, Waste & Ad Blocking Drive More Outcomes-Based Ad Models?
The digital ad industry has lately been hit by a kind of triple whammy: bot fraud, viewability issues and ad blocking. Notwithstanding these challenges, money continues to pour into digital from traditional media because it’s where consumers are spending their time. In parallel, mobile devices are making it possible to measure whether an online or mobile ad exposure has caused someone to visit a physical store. Already a wide range of marketing providers and analytics companies are measuring offline actions or visits: xAd, NinthDecimal, PlaceIQ, Placed, YP, Acxiom, Marchex, SessionM, Belly, Google, Yext, Facebook and others.
Forbes | Boston Mobile Marketing Startup Winning Customers From Salesforce
Cloud software provider, Salesforce, is an impressive Silicon Valley success story. But a Boston startup says that it’s winning business from its customers. Should Salesforce shareholders be worried? Before getting into that, let’s look at why startups survive and grow into big public companies. The short answer is that one in five million unfunded startups become worth at least $1 billion.
Mobile Marketer | Why mobile marketers must accept ad-blocking before they conquer it
As more marketers and agencies grow wary of the effects of ad-blocking on mobile budgets, the key to coming out on top is providing such valuable experiences and content that consumers will not be prompted to banish ads on their small-screen devices. Ad-blocking platforms may actually improve site performance and reduce distraction for some users, which could lead brands to focus their efforts on providing a better mobile site experience...
October 2015
Mobile Marketing Watch | SessionM’s Mobile Marketing Cloud Getting Big Clients
The team at SessionM tells MMW that several more category leaders have signed on to its Mobile Marketing Cloud. The platform combines marketing automation with personalized messaging and data management, enabling brands to engage directly with consumers via mobile while guiding them down the path to purchase and loyalty.
VentureBeat | Personal and predictive: Why brands need to work from the outside-in
“The customer is always right…” It’s something we’ve all heard before, but now marketing teams are starting to see the truth behind it. Rather than building a marketing calendar that’s “inside-out” (promoting what the company wants to promote, when it wants to promote it), brands are being rewired to enable “outside-in” marketing, where customer behavior triggers actions, and those actions are served up individually rather than collectively.
ClickZ | 5 holiday shopping trends to watch
Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends.
NECN | Holiday Shopping Starts Early?
It's not even Halloween yet, but according to a survey, 26 percent of people have already started their holiday shopping, according to SessionM marketing VP Patrick Reynolds.
iMedia Connection | Back to the Future (of Loyalty)
Today’s that day. That day in time when hover cars were to ferry us from here to there effortlessly. Despite Elon Musk’s protestations to the contrary, we’re not quite there yet, though that day is clearly coming. While it’s not as interesting as hover cars (but infinitely more practical), mobility has ushered in a “forward to the past” aesthetic for today’s brands-- particularly retailers.
Mobile Marketer | Predictive marketing a growing opportunity on mobile for nimble brands
Significantly more predictive experiences are available on mobile now compared with a year ago, opening new opportunities for marketers adept at massaging data. Several recent developments suggest some are finally getting a handle on how to leverage the volumes of user data available on mobile and turn it into something that consumers will find useful.
August 2015
The Boston Globe | Most New Englanders believe Tom Brady is innocent
Residents in four states are far more likely to believe Patriots quarterback Tom Brady is completely innocent in the Deflategate scandal, while people in the rest of the country are much more likely to believe he is completely guilty, according results of a recent national survey. You can probably guess which ones have No. 12’s back.
Ad Week | Pretty Much Everyone Outside New England Believes Tom Brady Is Guilty
Tom Brady was in a Manhattan courtroom Wednesday for a hearing over his involvement in the “Deflategate” scandal. But in the court of public opinion, the New England Patriots star has been found overwhelmingly guilty, according to data from SessionM. Except for—surprise, surprise—in virtually all of New England.
July 2015
MediaPost | In Store Mobile Shopping: 57% Want a Location-Targeted Deal
It’s hardly a secret that many consumers use their phones in stores, even though most of the actual purchases are from the store itself. Almost three quarters (73%) of smartphone owners have made an in-store purchase within the last three months and more than half (53%) see in-store shopping as the best overall shopping experience, according to a new survey. The study comprised a survey of 12,000 randomly selected smartphone users conducted by SessionM.
ADOTAS | What’s In Style? Keeping Customers (And Keeping ‘Em Happy) Is The New Black
Winning new customers is increasingly tough. Advertising, long the staple of that initiative for larger companies, has become an exercise in crawling through glass with the rise of media fragmentation, proliferation of subscription media, paywalls, ad blocking technology, and mobile behavior which has turned much media consumption from passive and one-way to (very) active and two-way. While winning new devotees has become harder, nobody has offered relief on the topline. Growth is still required. So where does that leave you?
June 2015
Retail Merchandiser | On the Rise: Brand Loyalty Through Mobile
Customers want options when they’re out shopping. They want to check their phone to see if their purchase could be cheaper at a different store, if they can get a better deal by buying it online or if there are any coupons available. SessionM, the self-described market leader in mobile data management and engagement tools, recently conducted a survey of more than 50,000 randomly selected mobile users. The purpose of the study was to gain a better understanding of how using our mobile devices impacts and influences decision-making while shopping for consumer packaged goods (CPG).
Business Wire | SessionM and Phoenix Marketing International Revolutionize Market Research by Connecting Consumers and Businesses with Real Time Consumer Experience Feedback
SessionM, the market leader in mobile data management and engagement tools, and Phoenix Marketing International (PMI), a top 20 market research company known for its excellence in product innovation, customer experience, communications and brand insights, today announced an exclusive partnership that will redefine how traditional market research is gathered, delivered and executed via a breakthrough mobile-first approach.
Forbes | Mobile In Mind: Thoughts On The Present And Future Of Mobile Marketing
Across all industries and segments, global and national brands are spending more time on researching, studying, and implementing mobile marketing strategies. From mobile advertising and mobile wallets to mobile sales mechanisms and reward-based mobile advertising, executives are realizing the current benefits and planning for the future opportunities mobile has in store. Here are some thoughts about the present and future trends associated with mobile marketing, according to industry and marketing association thought leaders.
May 2015
Inc. | $550 Million CEO’s Four Keys To Building Relationships
The world’s greatest technical genius couldn’t build a company by himself. To do that, a founder must build relationships with co-founders, investors, customers, partners, and employees. Here’s how.
Mobile Marketing Watch | SessionM Bags New Bucks to Speed Up Push into Enterprise Marketing
SessionM, a provider of mobile-first loyalty and engagement solutions, has some new money to invest in making some good things even better.
MobyAffiliates | Mobile Loyalty and Ad Platform SessionM Secures $12m in New Funding
SessionM, a mobile loyalty and advertising company, has raised $12m in its latest funding round, bringing its overall total to more than $38m. Causeway Media Partners led the round, and it has attracted investment from Highland Capital and Charles River Ventures.
Bloomberg | Former Apple Executive’s SessionM Raises More Than $12 Million
Startup SessionM, which runs mobile-loyalty and advertising programs for companies and apps, has closed a funding round of more than $12 million as it expands to serve large corporate clients. Causeway Media Partners led the effort with Commerce Ventures and existing investors Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers taking part. The round brings Boston-based SessionM’s total funding to $38.5 million.
Business Wire | SessionM Secures New $12M Round of Funding
SessionM, the market leader in mobile-first loyalty and engagement solutions, today announced that it has closed a new $12M investment round led by Causeway Media Partners, a growth equity firm focused on investments in technology and media relating to sports founded by Boston Celtics principal owner Wyc Grousbeck, with additional participation from Commerce Ventures and existing investors Highland Capital Partners, Charles River Ventures andKleiner Perkins Caufield & Byers.
BostInno | SessionM Raises $12M Led by Celtics Owner Wyc Grousbeck's Firm
After closing on a $125 million fund in the fall, Cambridge-based Causeway Media Partners has made its first investment into a prominent local tech company by leading a $12 million round for Boston ad tech firm SessionM.
Beta Boston | SessionM Says It’s On Track For $50M In Revenue This Year
The Boston-based digital marketing company, which has raised about $12 million in new investment cash, also says it reaches 100 million mobile devices a month.
Xconomy | SessionM Banks $12M to Expand in Enterprise Mobile Marketing
SessionM, a mobile marketing startup based in Boston, is on a hot streak. The latest win came Tuesday, when the company announced it has raised a $12 million funding round. The round brings the total SessionM has raised to $38.5 million since it was founded in 2011.
April 2015
Boston Business Journal | Meet the BBJ's Best Places to Work of 2015
The Boston Business Journal today announced the 80 honorees for its annual Best Places to Work program.
MediaPost | PGA Tour Launches Reward Program Offering Points For Digital Engagement
As anyone on either side of a loyalty-points transaction knows, rewards drive engagement. Especially when the transaction involves planes, hotels and rental cars. But how about rewards for engaging with professional sports, such as the PGA Tour? The Tour has, in fact, launched a points rewards platform to drive fan interest and interaction across desktop, mobile web and app properties.
Reuters | PGA Tour making digital reach-out to younger audience
Golf fans surfing PGA Tour’s websites and apps can now score rewards points in the golf organization’s efforts to reach younger audiences and fantasy game players, a tour executive said Wednesday. More than one million daily visitors to the tour’s various platforms will be accumulating PGA Tour mPoints in conjunction with SessionM in a loyalty program launched this week.
February 2015
Mobile Marketer | NASCAR turbo-charges mobile app by rewarding engaged users
NASCAR has updated its mobile application with a new loyalty and rewards experience as the racing organization looks to build closer relationships with the fans already accessing news and other information via the platform. By leveraging SessionM’s loyalty offering, NASCAR is enabling app users to collect rewards for visiting the app and engaging with its content features. Rewards can be redeemed for NASCAR gear and gift cards at participating retailers.
Sports Business Daily | NASCAR Integrating New Loyalty Rewards Program Into Its Mobile App
NASCAR this past weekend quietly integrated its new loyalty reward program, created by SessionM, into its mobile app. The opt-in program will reward users with points based off of acts like frequent visitation, exploring content or sharing it on social media, signing up for NASCAR’s fantasy game, engaging with brands, checking in at tracks and buying NASCAR merchandise. In exchange, fans can get items such as merchandise, gift cards and the chance to win experiences or the opportunity to donate their points to charity.
January 2015
SportTechie | On-Field Success Aside, Patriots Also Win from a Tech and Digital Perspective
When discussing the Patriots’ innovative and efficient use of tech, Fred Kirsch is one individual that should come to mind. Kirsch, the Vice President of Content and Publisher for New England, spearheaded their first blogs of the 90’s, cleverly titled “Kirschwords” at the time, and continues to develop new digital methods to engage fans. In an interview with SessionM, Kirsch mentions the growing app and media market in which the Patriots franchise must compete with other media sources to attract fans to their content. In other words, the millions of loyal Pats fans around the globe support the same squad on the field, but remain loyal to separate media outlets for coverage. To combat this divergence of allegiances, Kirsch’s team has connected with Boston-based SessionM, a media loyalty and advertising platform.


December 2014
Ad Age | Mobile Is Shaking Up Traditional Loyalty Marketing Programs
The mobile phone has become the remote control for life, and we’re using it to change channels on our loyalty programs as well. More and more digitally-savvy consumers are giving up on traditional one-size-fits-all loyalty programs and choosing mobile-driven offerings that fit their specific needs. Marketers who want to get ahead of the pack should consider three core tenets.
November 2014
Mobile Insider | A Relationship Is More Than A Moment
Sometimes it seems as if 2014 is the year of the “moment” in mobile marketing. But moments are, by definition, transient, short-lived and often irrelevant. A moment without a connection before or after it, with nothing to ground it, has no hope of driving genuine and lasting behavior.
Mobile Marketer | Mobile Marketer's Mobile Women to Watch 2015
Mobile Marketer’s Mobile Women to Watch 2015 list honors smart women executives who are set to make a difference in mobile advertising, marketing, media and commerce in 2015. As with their predecessors in years past, this cut of honorees shares the same qualities: dedication to craft, ambition, leadership potential and educator. They are also quite aware of their role-model status as mobile becomes a more welcoming and appealing career option for talented women. This year’s honorees includes Deborah Powsner, SessionM’s Vice President of Marketing & Consumer Insights.
October 2014 | The 5 Golden Rules Of Mobile
Given the uptick in mobile ad spending, one would assume that most brands are creating highly engaging, relevant, and effective mobile campaigns. Sadly, that is not always the case. However, the brands that are succeeding with mobile follow five golden rules.
Inc. | 4 Secrets to Successfully Selling Your Business for $300 Million
Do you want to build startups worth acquiring? Here are four solid leadership tips that helped one serial entrepreneur do just that — his last one to Steve Jobs.
September 2014
CNN Smart Business | Turning mobile advertising on its head
Boston-based SessionM has a brand new approach to mobile advertising.
Adweek | Is the Mobile Check-In Dead? Marketers weigh in on its longevity
A new case study from Denny’s suggests that marketers might not consider the check-in obsolete—yet. For its latest mobile push, Denny’s teamed up with Atari to create a mobile game that turns breakfast food into game items. To drive downloads of the game, Denny’s and media agency Optimedia ran a check-in campaign within SessionM’s network of apps. In exchange for checking into a location, consumers were served an ad prompting them to download the mobile app, enter a sweepstakes or view new additions to the menu.
Mobile Payments Today | SessionM expands mobile loyalty capabilities
SessionM, a mobile loyalty and engagement platform, today announced the Rewards for Merchants API, which enables retailers to offer a highly personalized and turnkey loyalty program to consumers.
Allvoices | IAB takes its mobile location data show on the road
BelVita has long been a popular breakfast food in the UK. They recently made a move into the US to meet the needs of American adults who want a healthy, convenient and tasty on-the-go breakfast. Mondelēz International, the parent company of the belVita brand, engaged SessionM to help them reach the right consumers at the right time.
August 2014
CIO Magazine | How Social Networks Are Changing Mobile Advertising
For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.
July 2014
ClickZ | Verizon Smart Rewards Is a Sign of Things to Come
Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers.
Adweek | CPG Marketers Are Going Digital With Loyalty Programs
Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data.
June 2014
Adweek | Mobile Marketing Startup Taps Data Firm to Measure Sales Impact
Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns.SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior.
Inside Mobile Apps | SessionM Launches Audience Marketplace For App Developers
Mobile loyalty and monetization company SessionM has announced the launch of its new user acquisition platform, SessionM OnDemand, aimed at helping developers acquire “high quality” installs without paying the high costs typically associated with these downloads.
VentureBeat | Half-price mobile users: SessionM launches self-serve mobile user acquisition market
The mobile user-acquisition wars just took a new turn: SessionM is launching a new self-serve market for buying users today. In addition, the company is announcing a new loyalty program that will enable SessionM developers to acquire users at, essentially, half price. According to SessionM, the company is able to identify “power users,” the top 33 percent of mobile users who drive 80 percent of all in-app activity and revenue. That capability, if true, is a game-changer for mobile developers who are looking to monetize their games and apps.
May 2014
Boston Business Journal | Mobile ad startup SessionM goes international with Rakuten deal
Boston-based mobile advertising company SessionM announced that it struck a deal Wednesday with Japanese e-commerce site Rakuten. As part of the partnership, SessionM will power Rakuten’s Super Points loyalty program in a variety of mobile applications, both Rakuten-owned and through partnerships with third-party mobile application developers. Rakuten’s loyalty program, which is used by almost 90 million people in Japan, hasn’t had a mobile component up until this point.
The Wall Street Journal | SessionM Partners With Rakuten, Expands Beyond U.S. With Mobile Ads
Japanese Internet juggernaut Rakuten is adding another bow to its quiver, striking a deal with mobile advertising company SessionM to power its loyalty and rewards program.
Mobile Marketer | 7-Eleven looks to nail mobile check-ins to build 360-degree digital strategy
A new promotion with 7-Eleven and PepsiCo.’s Doritos provides some insight into how the convenience store chain may be positioning itself to grab a bigger role in mobile payments and loyalty.The 7-Eleven and Doritos campaign is running within SessionM’s network of reward-based applications. The campaign supports the launch of PepsiCo.’s Doritos Jacked mystery chips that gives fans the chance to vote for their favorite flavor out of three chip flavors, with the wining flavor rolling out to retail shelves this fall.
Boston Business Journal | Former Visible Measures chief marketing officer joins SessionM
Paul Krasinski, the former chief marketing officer at Boston-based video analytics company Visible Measures, was named the new senior vice president of business development and strategy at mobile marketing startup SessionM.
April 2014
Retail Customer Experience | ScanLife app joins SessionM mobile loyalty network
Scanbuy, a mobile engagement solutions provider, announced that it has partnered with mobile loyalty platform SessionM to reward users of the ScanLife app for scanning QR Codes and UPC codes on products and media in the physical world.
Inside Mobile Apps | SessionM launches Re:Engage for bringing back inactive app users
Mobile loyalty and rewards platform SessionM has announced its newest set of tools for mobile publishers, aimed at increasing consistent app visitation and decreasing high churn rates. The new toolset includes access to audience re-engagement campaigns, deep user analytics for audience segmentation and targeting, and support for contests to help increase app discovery.
March 2014
Bloomberg TV | How to Drive Engagement and Loyalty Within Apps
Session M Co-Founder and CEO Lars Albright discusses mobile advertising and the app economy. He speaks with Erik Schatzker and Stephanie Ruhle on Bloomberg TV’s Market Makers.
February 2014
Inside Mobile Apps | SessionM partners with Punchcard to reward users for in-store purchases
Mobile loyalty and rewards platform SessionM has made the leap to retail applications with a partnership with shopping app Punchcard. The Punchcard app rewards its users for completing in-store purchases at over 15 million locations, including restaurants, grocery stores and gas stations. With this partnership, Punchcard users will now receive mPOINTS, SessionM’s digital currency, which can be turned into real-world rewards.
Forbes | What Mobile Apps Can Learn From Traditional Storefronts
Is it possible that the everyday storefronts of America – coffee shops, restaurants, even farmstands – have something deep in common with the fast-changing mobile app economy? What can a high-tech mobile app learn from a low-tech brick & mortar storefront on a local street corner? The answer is quite simply – everything.
Pocket Gamer | Ludia signs up to integrate SessionM's real-world rewards program across portfolio
Looking to supercharge its advertising revenue, Canadian developer Ludia has signed up to SessionM’s loyalty program. Ludia first tested the system in its game Family Feud & Friends in 2013, and now is expanding the partnership to include its entire catalog, which covers games such as Jurassic Park Builder. mPOINTS will also be integrated into its six upcoming titles, while Ludia will have its games cross-promoted across SessionM’s network of 60 million players.
January 2014
Mobile Commerce Daily | Fitness apps reward mobile check-ins with gift card sweepstakes
Fitness applications including Nexercise, Livestrong and Calorie Tracker Lite are among a group of apps that are incentivizing users for checking into gyms to ultimately drive in-store retail traffic. Fitness app users tend to be some of the most active consumers interacting with mobile apps, helping marketers reach groups of engaged users. The apps are working with SessionM on the campaign that runs through January.


December 2013
USA Today | Gifts that give back
We’re surrounded by amazing tech gadgets on a daily basis — constantly connected — checking emails, tweets, texts … Playing, pinning, and snapping. But this Holiday season, more people than ever before are using their gadgets — and mobile technology in particular — to give back to the world at large. Here are a handful of ways you can use today’s top tech to do some serious good.
Adweek | Check-ins With A Commercial Twist: Rewards given for retail visits
A new commercial check-in mobile ad product is now available to retailers. SessionM, a Boston-based digital ad firm, developed the offering for its hundreds of clients with apps, which are now able to push rewards to consumers’ smartphones. Consumers are notified of deals that can be redeemed by checking in at stores. The service works by sending messages to smartphones for brands to alert consumers about where they can buy a product, such as Leap Motion pinging users with a promotion at a nearby Best Buy.
FierceDeveloper | Real-world rewards in mobile games: How developers could win
Virtual currency is one thing, but a number of startups are beginning to help developers offer physical goods as a way to boost engagement.
MediaPost | Come Back Soon - Articles Remain In Your Cart
Those who braved the stores last weekend know that despite technological advances in retail mobile integration through coupons, branded apps, and more, some 54% of shoppers used their mobile devices during Black Friday for entertainment while waiting in line, according to SessionM. Shoppers — at 41% — also pulled out their phones to check prices to ensure they were getting the best deal. Interestingly, only 39% of shoppers on Black Friday entered their retailer of choice with a particular item in mind to purchase, suggesting that consumers were more excited by the great bargain versus a particular store item, per SessionM.
November 2013
Mobile Marketer | Nike boosts Thanksgiving campaign via rewards-based mobile ads
Nike is building up awareness and mobile sales for its products with a new advertising campaign that rewards consumers for using mobile applications. Nike’s mobile ads are running within SessionM’s network of mobile apps, including the ScanLife iPhone app. The ads are part of a Thanksgiving-themed campaign from Nike called Turkey Bowl to promote the athletic brand’s line of Hyperwarm clothes.
FastCompany | The Marketing Sleuth: Deborah Powsner of SessionM
Deborah Powsner is the VP of Consumer Insights at the mobile advertising firm SessionM. Before SessionM, Powsner did research and marketing for Google+. During her time there, the bright 30-year-old co-developed Google’s first e-book on the consumer behavior theory “ZMOT”–the Zero Moment Of Truth. Now Powsner is advising SessionM on mobile consumer behavior. Session M’s advertising style is a far cry from the usual ill-fitting banner ad that chokes up your screen. Instead, it provides brands like The New England Patriots, Honda, and Livestrong with customized mobile advertising plans that are based on a reward system in which mobile users earn points for viewing and engaging with ads. Powsner’s deep understanding of mobile consumer behavior can be translated to anyone working in the mobile realm.
Mobile Commerce Daily | SessionM exec: Rewards alone will not drive mobile loyalty
A SessionM executive at the ad:tech New York 2013 conference said that simply relying on a reward to lure a consumer to click on a mobile advertisement is only half of the mobile advertising equation. During “The Rules of Engagement: How to Drive Mobile Brand Loyalty” session, executives from Millward Brown and SessionM spoke about the role of mobile for increasing brand favorability that sticks with consumers after they click on a mobile ad. Rewards-based mobile advertising has received a significant amount of attention from marketers, but brands also need to be thinking about how incentivized advertising plays into a bigger mobile advertising strategy.
MediaPost | Syfy Takes Responsibility For Protecting Survey Data
Dana Ortiz, VP of brand marketing for cable channel Syfy, relies on mCAST from SessionM to target fans. The start-up offers a mobile loyalty and rewards platform that combines first-party data with self-reported survey data to target consumers with ads and deals.
October 2013
Mobile Marketer | Value at first glance: Making mobile ads worth watching
Welcome to the sixth annual edition of Mobile Marketer’s Classic Guide to Mobile Advertising. In this edition are thought pieces and best-practice tips on the ins and outs of mobile advertising. Featured among them, is SessionM’s byline – “Value at first glance: Making mobile ads worth watching.”
Adweek | SessionM Says It Has a Better Solution for Mobile Targeting
Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is inherently tough, since there aren’t cookies to follow users around the Web on smartphones and tablets like there are on the desktop Web. But SessionM, which rewards mobile users for engaging with apps, believes it has a solution. The company, which delivers both loyalty programs and mobile ads for companies like The Weather Channel and AOL’s Moviefone, is introducing mCAST (an acronym for “Mobile Custom Audience Segmentation Tool”), which takes SessionM’s first-party registration data and marries it with in-app surveys to create custom audience groups that can be re-targeted with ads, explained Bill Clifford, chief revenue officer at SessionM.
The New York Times | It’s Easy to Say ‘I Need This.’ It’s Harder to Find Solutions.
Twice a week, Adam Bryant talks with top executives about the challenges of leading and managing. In this column, he speaks with SessionM CEO and co-founder, Lars Albright.
September 2013
Inside Mobile Apps | SessionM hypes Glu partnership success
“Everything starts with an active audience.” Those are the words of SessionM co-founder and CEO Lars Albright as he breaks down the success of his company’s new partnership with Glu Mobile. SessionM, a loyalty and rewards platform for mobile applications, is teaming with Glu on games like Frontline Commando: D-Day, Zombies Ate My Friends, and Deer Hunter 2014 to increase gamer engagement by providing digital currency called mPOINTS to users for doing everything from clearing a level to simply checking in on a daily basis. These mPOINTS can then be redeemed in the SessionM storefront for real world value like gift cards or the ability to make a charitable donation
App Developer Magazine | Old School Vs New School App Monetization
A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed.
Mobile Marketer | Mobile display advancements confuse budget allocation
It is no surprise that mobile display has become increasingly sophisticated in the past year as marketers get a better understanding of the medium’s strengths. However, with search expected to continue dominating most mobile ad spend, it is becoming trickier for marketers to balance a mobile ad budget.
August 2013
Mobile Marketer | Mobile advertising advances on many fronts, challenging marketers to keep up
Marketers have placed a significantly bigger focus this year on mobile native advertisements as an alternative to static banner ads. Although fragmentation and scale remain issues, the value proposition of integrated ads that do not feel intrusive is catching on with both advertisers and consumers. “Consumers have a deeply personal relationship with their mobile devices and so there’s a higher expectation for how brands reach them through this medium,” said Deborah Powsner, vice president of marketing and consumer insights at SessionM, Boston. “Mobile ads need to feel like a seamless, relevant piece of the experience.”
Mobile Marketer | Top 10 mobile ad campaigns from H1 2013
Old Navy is one of many brands to try native, rewards-based mobile advertising this year. In May the brand ran a mobile ad campaign within Session M’s network of mobile applications as an extension of its summer “Camp Old Navy” campaign. As marketers increasingly look to break out of banner ads that basically squish desktop copy into smaller-sized screens, native advertising has generated a lot of buzz this year as an alternative for marketers, and Old Navy is smart to jump in on the trend.
July 2013
VentureBeat | Zynga partners with SessionM to launch in-game real-world rewards (exclusive)
One day, we’ll get paid to play games. But until that day comes, in-game rewards are the next best thing. SessionM and social gaming publisher Zynga have partnered to provide in-game, real-world rewards for players. Boston-based SessionM specializes in such rewards through its mobile loyalty and ad platform. It will embed its redeemable rewards in Zynga’s Scramble With Friends mobile social gam
PocketGamer | Zynga signs up Scramble With Friends for SessionM's real-world rewards scheme
Reciprocity is the idea that we’re much more open to engage with people and brands after they’ve provided us with real value. A classic example is the way charities include pens in their postal mail-out appeals. The facts the pens are low quality and we already have lots of pens are overwhelmed by the feeling that the charity – perceived as a needy organisation – has given us something. We need to give something back. This kind of thinking also works in the world of virtual goods, which is why companies such as SessionM are finding success.
Droid Life | Zynga and SessionM Partner to Offer Scramble With Friends Players Real-World Rewards
A new partnership was announced this morning, as Zynga and SessionM are looking to bring real-world goodies into the hands of Scramble With Friends players. Soon to launch this month, an updated SwF app will feature more, how do I put this, immersive advertisements, allowing players to earn things like iTunes and Amazon gift cards.
PocketGamer | Why all mobile developers need to understand Dr. Robert Cialdini's Rule of Reciprocity
Monetizing mobile apps through advertising has been challenging and there are many competing options for a developer’s attention. That said, successfully monetising an app through mobile advertising doesn’t need to be quite as challenging as many make it out to be.Amplifying an app’s ad-based revenue depends deeply on identifying who your core audience is, understanding their usage behaviour, and employing retention techniques to foster a more loyal user base. Here are a few key steps we’ve seen work successfully…
1to1 Media | Three Tips for a Successful Mobile Ad Campaign
It is no secret that customers have become dependent on their mobile phones. According to research by The Pew Internet Project, as of May 2013, more than 90 percent of American adults had a cell phone and almost 60 percent own a smartphone. And because many of us carry our phones wherever we go and keep them with us 24/7, mobile provides a fantastic opportunity for organizations to reach out to both their customers and prospects anytime and anywhere. But while mobile ads are becoming more prevalent, not all companies are leave a lasting impression on their customers. Deborah Powsner, vice president of marketing and consumer insights at SessionM, shares three tips for a successful mobile ad campaign.
June 2013
MediaPost | Reward Based Advertising Improves Engagement
According to a new research report, Exploring the Role of Value in Mobile Advertising, conducted by Millward Brown, in partnership with SessionM, brands have an opportunity to break through low favorability of mobile advertising by offering more tangible value in their marketing content. Rewards change the equation, concludes the study. The study found that reward-based ads succeed when the creative execution is timely, relevant and chosen by the consumer, and when the reward is predictable, tangible and also chosen by the consumer.
Mobile Marketing & Technology | Without Tangible Value, Mobile Ads Ineffective
By providing tangible value, mobile ads can result in more loyal customers, but if done incorrectly – no tangible value or delivered without regard to the customer’s user experience – the ads can turn off customers rather than driving more sales and customer loyalty.
Loyalty 360 | New Study Shows Reward-based Mobile Advertising Improves Brand Engagement and Loyalty With Consumers
A new study shows that mobile consumers seek value from brands in exchange for their time, which increases customer engagement and loyalty. According to the study, consumers use a value exchange equation to assess mobile advertising and they are more likely to engage when brands offered them tangible value in exchange for their time and attention. “Mobile advertising experiences that create a more balanced consumer experience — ones that respect time and provide a useful outcome — open the door of receptivity and have a positive impact on the brand,” Jayne Dow, Director of Qualitative Research and Digital Innovation at Firefly, Millward Brown’s global qualitative practice, added. “This simple truth has powerful implications in improving the perception and effectiveness of mobile advertising.”
Mobile Marketing Watch | New Study Shows The Rewards of Mobile Marketing
Nothing makes mobile marketing more effective and engaging than content and opportunities that offer real value. According to the findings of a new study conducted by Millward Brown in partnership with SessionM, mobile consumers are more receptive when brands offer value in exchange for their time
Adweek | Rewards-Based Mobile Ads Perform Best, Per Study
SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or engaging in exchange for their time.
Mobile Commerce Daily | Mobile power users twice as likely to engage with in-app rewards: report
Consumers who routinely use mobile applications are not only interacting with content, but also reward-based advertising, according to a new report from SessionM. SessionM’s new “Q1 2013 Power User Report” looks at how mobile power users, which are defined as the top 33.3 percent most active mobile app consumers, engage with content and ads. The report also suggests that there are specific apps and times of day that mobile power users are more responsive towards.
May 2013
MobileShopTalk | The 80-20 Rule in Mobile Commerce
A new look at mobile power users finds that they spend a disproportionate amount of time using apps compared to average users. For purposes of the data analysis by SessionM, power users were defined as the third of people responsible for the most in-app actions on the company’s rewards-based network. These power uses accounted for most (78%) of the total time spent in apps. This reminds me of the old 80-20 rule, where 80 percent of a given activity is done by 20 percent of the people, among various other iterations.
Online Media Daily | App 'Power Users' On SessionM Network Drive 78% Of Time Spent
Power users accounted for 78% of the total time spent in apps in the first quarter, accounting for nearly five times more sessions per month than average users. “Power users” are defined as the third of people responsible for the most in-app actions on its rewards-based network in the quarter, according to new data from mobile ad platform SessionM. Through its in-app ad platform, SessionM promises to boost engagement rates by investing apps with game-like features that reward users with mPoints toward retail gift cards in return for completing actions like watching promotional videos or sharing content on Facebook. The company says power users complete 10 times more in-app actions per month than average, regardless of whether they collected mPoints.
Inc. | 4 Ways to Keep Online Shoppers Coming Back for More
Every time a customer goes online, she must wade through all sorts of content vying for her attention: emails, tweets, Facebook alerts. How’s a brand to stand out? Reward users, says Lars Albright, CEO of SessionM, a start-up that creates loyalty campaigns for brands such as Viacom and Honda. He talked to Inc.’s Jeff Haden about a better way to rise above the noise.
1to1 Magazine | 6 Tips for Building a Robust Mobile Marketing Strategy
A survey carried out by TIME Magazine last year describes the dependence on mobile. In the United States alone, almost 90 percent of adults carry a mobile phone. A quarter of respondents check their phones every 30 minutes and a fifth cannot spend 10 minutes without checking their mobile devices. Further, a third of respondents admitted that being without their mobile phones for even a short time leaves them feeling anxious. This huge dependence on mobile is an opportunity for marketers to engage customers and prospects on a device that’s rarely out of arm’s reach. Experts share six tips for a robust mobile marketing strategy.
Boston Business Journal | Startups aim for deeper consumer connections
A number of fast-growing startups in the Boston area are offering digital solutions that they say can help brands connect with consumers online in a more effective and deeper way than Facebook.Sean Corcoran, digital media director at Boston ad agency Mullen, cites three Boston-based startups in particular. He points to: SessionM, which offers rewards for loyal users of mobile apps; LevelUp, whose mobile payments app allows users to earn credit toward future purchases; and Dailybreak, which creates customized online challenges such as trivia and games.
April 2013
Mobile Commerce Daily | American Express mobile advertising campaign generates 95pc view-to-completion rate
The American Express executive dished on what works and what does not work in mobile during the “Keynote Conversation: Where We Are and Where We’re Going” session. The session was moderated by Lars Albright, cofounder/CEO of SessionM, Boston. “We work with SessionM and we are able to create a great little value exchange with people that actually drove a 95 percent view-to-completion rate and a 24 percent click-through rate – those things were very much optimized for the mobile environment,” said Lou Paskalis, vice president of global media content development and mobile marketing at American Express, New York.
Examiner | How we use our smarthpones
Hey all you smartphone stat savers, I recently received some interesting information from the folks at SessionM, you know, the creators of that awesome mobile rewards loyalty program which pays you for using some of your favorite websites with mPoints which can then be redeemed for all sorts of cool products. It’s pretty cool info which they compiled in a joint effort with the MMA, (Mobile Marketing Association), so rather than simply list the information here as text, I decided to make a slideshow version for your enjoyment and edification.
iMediaConnection | BIMA's Inside the Mind
A week ago I attended the second of their new “Inside the Mind” series, where the focus is on innovative people in the industry, rather than innovative companies. It’s reminiscent of an annual piece we do in the iMedia publication: iMedia 25 innovators. The focus on people is what’s so intriguing. Everyone wants to hear from the Apple’s and the Facebook’s of the world, but the people within these companies are the ones driving collaboration and innovation. In this breakfast session, Sarah Fay, Former CEO of Aegis North America moderated a discussion with Lars Albright, Co-Founder & CEO of SessionM and also of Quattro which was sold in 2010 to Apple and Martin Nisenholtz, Former CEO of the New York Times Digital.
DMNews | Trends to Watch: 12 Ingredients for Baking in Customer Loyalty
There’s no secret recipe to building and maintaining customer loyalty, but there are essential ingredients that marketing, in particular, can add to the customer experience mix. From relevant and proactive communications, to customer listening and personal connections, to preference-based multichannel interactions, marketers have myriad opportunities to build customer trust, bolster engagement, and cement customer loyalty. The challenge, and opportunity, is selecting the precise blend of those ingredients to cook up a loyalty strategy appealing enough to satisfy today’s exacting customers. With that in mind, Direct Marketing News asked several industry insiders the following: What is one essential ingredient to loyalty marketing today? Here, industry leaders share their opinions of current loyalty marketing must-haves.
March 2013
PocketGamer | Three top tips to boost user engagement, courtesy of SessionM
When developers talk about success, they often reference download numbers, but that, of course, doesn’t tell the whole story. The reality is that the average mobile user will only use 40 percent of the game apps they’ve downloaded in a given month. So how can you guarantee your app will not fall prey to the 69 percent of users who install an app and never open it again? With that end in mind, I present SessionM’s three top tips that will help developers turn their average users into power users.
TMCnet | SessionM Partners with Ludia to Increase Game Player Retention
SessionM announced on Tuesday that it teamed up with Ludia to improve player retention for the Family feud game app. A rewards program known as mPOINTS has been added to the game in an effort to get players to return. While the number of downloads of an app is certainly an important statistic, it can often be misleading, especially if users download a game but only play it once. “Knowing that around 72 percent of users only visit a game app once after it’s installed, we’re focused on delivering a platform that encourages mobile users to become more deeply engaged with in-app content,” said Bill Clifford, chief revenue officer for Session M.
Fast Company | If You Want Your App To Take Off, Learn To Reward Your Power Users
Power users are the 33 percent of users who account for 76 percent of all time spent on the average app. Call them core consumers, fan-boys or simply your best customers, this is the active audience you should encourage to grow because without them, you don’t have a business.
iMediaConnection | What mobile is doing right
Last month, iMedia published my article, “5 ways we’re still botching mobile,” in which I interviewed experts in the space about areas where mobile is falling short. Since then, I’ve gotten feedback from other industry participants concerning what’s not being botched. They were eager to publicize the better side of mobile, and so I invited them to answer a few questions. While only two were interested in this proposal, their responses were thorough and informative.
intomobile | Mobile power users rule the day
A company called SessionM prepared two infographic to show us mobile user behavior and trends. Their focus is on the most active mobile user group that is also known as power users. The research looks to answer questions like where they are from, what days they are most likely to use apps, how much they use apps on their phones, and so on.
Examiner | Runtastic and SessionM help keep you running fit
Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data in order to motivate individuals to get in shape, stay healthy and improve overall fitness. Now, through the partnership with SessionM, users can earn mpoints every time they use Runtastic apps to help get in shape and stay that way. These points can be redeemed for all sorts of products and services on the internet. How’s that for motivation?
February 2013
Inside Mobile Apps | 5 tips from SessionM on how developers can turn average users into power users
SessionM has a term for users who are constantly using their mobile device. The rewards-based ad network calls them power users, which are defined as users who generate the most in-app activity — including interacting with mobile content, social activities and in-app ads — across all app categories. The company’s co-founder and chief technology officer Scott Weller — formally of MDI, GameLogic and — lays out five tips on how developers can turn average users into power users, resulting in a higher potential for the success of an app.
PocketGamer | SessionM highlights the value of the Power Users who account for 70% of your IAP revenue
We’re still using the term ‘whale’, despite Nicholas Lovell’s attempts to replace it with ‘True Fan’. Perhaps US mobile monetisation outfit SessionM will succeed with its ‘Power User’. Significantly, it’s putting numbers behind the concept too: it defines a ‘power user’ as the third of users who complete the most in-app activities across the apps it tracks through its network. Each quarter it consider the behaviour of this valuable cohort in its Power User Report. It’s just released the report for Q4 2012.
Mobile Commerce Daily | H&M ups its mobile repertoire with in-app rewards
H&M is leveraging mobile to not only show off its new bodywear collection by David Beckham, but also incentivize consumers with in-application rewards. H&M is running a campaign in apps such as MTV News that incorporate video to let consumers learn more about the items featured in the brand’s current TV spot. H&M has tested a variety of different initiatives in the past to drive in-store traffic and sales.
FierceDeveloper | Pre-launch marketing, in-app chat and other tips to create die-hard mobile gaming addicts
All the initial marketing and publicity may help attract interested users, but converting them into die-hards is, of course, another matter. Scott Weller, CTO of app loyalty program provider SessionM, said fans become super-fans only through significant efforts around personalization.
Adweek | For Mobile Marketing That Really Works, Just Look to Asia
The latest front in the East-West skirmish is in mobile marketing. Once again, the U.S. marketplace finds itself at a perceived disadvantage. So it’s fair to ask the question once again: Are we ever going to catch up to Asia? Indeed, America could be leaving Asia in the rear-view mirror when it comes to mobile ads, as promising mobile purveyors like SessionM, LeadBolt, MoPub, Greystripe and Millennial Media stockpile clients. Additionally, Facebook and Twitter’s iterations can’t be underestimated as brands warm up to social-mobile ads. But could the country that brought the world Jackson Pollock and the Jackson 5 still trail the land of math and science when it comes to mobile creativity? Absolutely, say those who have worked in digital marketing in both regions. The U.S. is still pretty much the bird dog chasing sky-high Asia when it comes to innovation, particularly in mobile commerce, they contend.
Adweek | They Might Be Giants
From Google to startups like SessionM, a look at seven would-be mobile titans.
Mobile Insider | Video Matters: For HBO, Story Sells Story
The rapidly changing digital media that have helped create the real-time, rapid-fire rhythms of business information are themselves subject to these truncated narrative cycles. To wit, as soon as some “conventional wisdom” seems to take hold about the inherent weaknesses of mobile advertising, the supply chain rushes in with examples designed to respond.
Fast Company | Surprising Stats On Mobile Use During The Super Bowl
This year, Super Bowl watchers were more willing to divide their attention to the on-field action with second screens than they were to take a break from the commercials. Apparently, the ads were simply too important to miss. According to data that the Mobile Marketing Association and mobile ad company SessionM compiled, 59% of viewers used their phones more during the games as compared with 41% who did so more during commercial breaks. The study is part of a monthly series called “mPulse” (Mobile Pulse), which researches and analyzes the impact of mobile engagement across annual milestones and major events.
MediaPost | What Super Bowl Internet Search Results Prove
During the Super Bowl, 91% of viewers used their mobile devices during the commercials — most responding to the ads — but only 35% reported completing a follow-up action on their phones after an ad aired, according to data from the Mobile Marketing Association and mobile ad company SessionM. The finding, which come from a study series that SessionM and the Mobile Marketing Association (MMA) will jointly release called mPulse or Mobile Pulse, suggests that brands are not capturing consumer demand. While the majority of respondents did not take action on their mobile devices based on a commercial during the Super Bowl, they would like to do so. Most of the TV commercials did not present a clear call to action.
MediaPost | Super Bowl Ads On Mobile Don't Encourage Brand Interaction
The majority of consumers watching the Super Bowl would like to take action on their mobile devices, based on television commercials — but most didn’t, according to findings released Monday by the Mobile Marketing Association and SessionM. In fact, 21% want to see more commercials inviting them to interact with the brand on a mobile device and be rewarded with incentives and content for their actions.
January 2013
Examiner | Superbowl ads at a Super cost
With TVs, computers, phones and tablets almost always within our reach, it’s rare our attention stays with one device for long. The Super Bowl is no exception, which presents marketers with an incredible opportunity. Leveraging mobile as a ‘second screen’ can bring interactivity to a whole new level.
Mobile Marketer | Social integral to mobile’s success in Super Bowl XLVII marketing
Last year, marketers incorporated mobile into their Super Bowl marketing via second-screen initiatives and advertising opportunities. This year, marketers can expect to see social play a critical role in how mobile is used for branding and driving sales.
Mobile Commerce Daily | HBO sees success with in-app marketing through incentivized holiday campaign
HBO recently ran an in-application holiday mobile campaign where 30 percent of consumers who watched a video made a post-click action to redeem a gift card.
Mobile Marketer | Apps still present significant opportunities for marketers
As mobile continues to grow, marketers are beginning to explore emerging channels such as the mobile Web, video and social, but recent numbers from Apple point to the continued relevance of applications as a marketing vehicle.
FierceDeveloper | How to find, keep and maximize your iPhone or Android app's 'power users'
Every successful product has them, and they can go by various names. To some, they are the superfans. To others, they might better be called the die-hards. According to experts in the mobile marketing space, however, app developers should figure out how to get closer to what they refer to as “power users.”
Examiner | Resolution one - Exercism
Hey all you “resolutioners”, you “starters”, “stoppers”, “changers” and “promisers”, it’s day three of 2013 and what have you done? If you’re like me you’re telling yourself that because the new year fell on a Tuesday, I may as well just take the rest of the week off to get ready for my life changing routine which I “promise” will begin on Monday! I do have something here to help you though, my loyal readers. I recently did an article on a mobile platform called SessionM which works in conjunction with many app sites that you all visit on a daily basis, rewarding you for your loyalty with mPOINTS.
Mobile Commerce Daily | Energizer ramps up mobile initiatives via in-app advertising
Energizer is running an in-application advertising campaign that lets users learn more about the brand via a mobile game and sweepstakes. The Energizer campaign is running in Session M’s platform. In-app rewards are a tactic that more brands are eyeing as a way to target groups of engaged users.


December 2012
CNBC | Using Smartphones for Holiday Shopping
Lars Albright, CEO of SessionM, explains how mobile apps have contributed to the holiday shopping season this year. | The 2013 Perspective: Ten Trends Changing the Digital Landscape
The idea of the “long tail” has come to fruition in the apps market. Consumers of varied hobbies, interests and tastes have pursued personal portfolios of apps that can meet essentially every need. Fortunately for advertisers, these apps are driving increased time spent with mobile media. Brands can also build engagement across apps by working with platforms rather than directly with niche apps. SessionM has developed a loyalty platform for mobile app publishers that spans multiple apps such as The Weather Channel, MTV News and even Shazam®
Bloomberg West | iAD Executive Leaves Apple to Start New SessionM
SessionM Co-Founder and CEO Lars Albright explains why he’s started his own venture.
MediaPost | Targeting The App Habit? Avoid Mondays
Smartphones have proliferated so quickly and woven themselves into everyday habits so thoroughly, it is easy to forget that there are levels of mobile use; As with all other stages and platforms in the digital revolution, mobile not only had its early adopters. In this early maturing stage of the market, mobile also has its intense or “power users.”
November 2012
Examiner | 12 Days of Giving and SessionM is a collaborative organization consisting of members such as Microsoft, the United Way, the United Nations Foundation, your local YMCA’s and many others. In support of this effort, SessionM, which is a mobile loyalty rewards platform, will be running their own campaign as part of the “12 days of giving” programs which are offered by a large variety of organizations across America during the Holiday season.
Inside Mobile Apps | SessionM’s Lars Albright discusses the state of mobile ads
SessionM credits its recent success in driving engagement to its rewards-based ad network. Users who interact with an ad on the SessionM network receive virtual currency which they can then redeem for gift cards, sweepstake entries or donations to a selection of charities. SessionM co-founder and CEO Lars Albright spoke with Inside Mobile Apps about the current state of mobile ads including why ad networks have to break away from banner ads, why advertisers have been slow to increase their spend on mobile and what to expect in the future from mobile ads.
The Agency Post | Tech Profile: SessionM
Too many dollars are spent on mobile banner ads that reach the wrong consumer at the wrong time in the wrong environment. If your goal is to deliver immersive brand experiences to consumers, our platform is a much more efficient and cost-effective way to make it happen.
Venture Beat | To grow your app business, think loyalty
When the mobile app industry talks about success, it tends to tell a story of downloads. The more downloads you have, the better your app is doing, right? Not exactly. Downloads are crucial, of course, but they’re only half the story. The full equation looks like this: Success = downloads + loyalty.
PocketGamer | Using our real reward platform boosts retention 48%, reveals SessionM's Bill Clifford
From saviour of the industry to big fat zero over the past couple of years, gamification is now the trend that dare not speak its name in polite industry gaming circles. That doesn’t mean the concept of infusing digital activity with ludic feedback – especially when it’s rewarded in a well defined manner – has lost any of its power, though. Indeed, within the mobile monetisation space, the growth of real reward companies such as Kiip, Beintoo and SessionM demonstrates that aging multi-billion dollar dog, the advertising industry, is learning new tricks.
October 2012
StyleBoston | Plugged In: Lars Albright
Eric Levin chats with Session M’s CEO Lars Albright to discuss how the era of personal communication devices have changed the way we socialize and how companies market to consumers.
Mobile Marketer | 73pc of users engage with American Family Insurance ads
American Family Insurance is seeing a strong initial engagement rate on a new mobile ad campaign that uses video and games to increase brand awareness and ultimately drive quotes from agents.
Social News Daily | SessionM Gamification Tools Increase Engagement By 250 Percent
With gamification being a great way to retain and engage users, a new study by SessionM shows that their tools helped increase retention by 35 percent and increased engagement by 250 percent. This is a huge jump for mobile publishers who continue to have a difficult time keeping users entertained and using their apps.
Inside Mobile Apps | Ad network SessionM shares figures for American Family Insurance ad campaign
Mobile rewards network SessionM‘s recent ad campaign for American Family Insurance saw positive early results with more than 73 percent of users engaging with the insurance provider’s creative, and more than 17 percent clicking through to call an American Family Insurance agent.
Digiday | At Ad Week, A World Gone Mobile
This is, again apparently, the year of mobile. At least, that’s what I learned from this year’s Advertising Week extravaganza that invaded New York City. Executives from brands, agencies and publishers all crowed that this is the year they are paying attention to mobile.
The Huffington Post | Winning The Second Moment of Truth
Our traditional purchase funnel has splintered, often feeling more web-like than like a straight pathway where one touchpoint leads to the next. As marketers, this can make it a challenge for us to decide where to focus first. But regardless of the path your consumers may take, my advice: start at the end. | The true measure of mobile advertising – with Session M founder Lars Albright
Mobile advertising is big business but it seems that the only people really making money – I mean REALLY making money – are the ones running the ad networks. The reality of this industry is that we have done a huge disservice to mobile by trying to shoehorn the web version of display advertising onto the smaller, mobile screens. As advertisers drive up their expectations and consumers become less and less responsive, the rift that tension creates will sully the good name of mobile.
Digiday | Can Agencies Solve The Talent Problem?
The talent wars are always a hot topic in the advertising industry. During a panel yesterday, five agency CEOs were asked about their biggest challenge. Although each was asked to answer differently, all five came back to retaining and developing talent as top on their minds.
MediaPost | Advertising Week: There's Sort Of An App For That
SessionM, a principal sponsor, has a gamification/check-in element built into the app. You can get points for checking in and viewing videos, etc. that are redeemable for chances to win prizes. I admit that I am not generally a sucker for these gamifications’ inherently gimmicky prods to engage me. But I am playing along. Dangle a $200 Amazon gift card in front of this bookaholic and entice him to drill into content that is relevant to his interests anyway, and you haveprima facie evidence that gamification can work.
Direct Marketing News | Mobile marketing: the 7% solution
“Whether you get to 7% or not depends on the content. If you have a strong story and a strong product, you can afford to be bullish on mobile,” said Lou Paskalis, American Express’s VP of global media content development and mobile marketing in a panel discussion on the opening day of Advertising Week in New York.
September 2012
Yahoo! | Advertising Blog | Meet a Media Planner: Erin Morris of Mindshare
We’re working with a company called Session M that rewards users for engaging and consuming content on mobile devices. It’s great; you get points for watching ads and then can use them to buy gift cards or experiences or really cool things you’d actually use.
Forbes | NFL Teams Turn To Social Media To Connect With Fans
Fred Kirsch, the team’s head of new media, claims that the SessionM partnership has greatly improved the Patriots’ ability to interact with fans.
August 2012
TechCrunch | Weather Channel CEO David Kenny Joins SessionM Board
SessionM, a startup aiming to increase mobile app engagement, has a new addition to its board of directors – David Kenny, who’s currently serving as chairman and CEO of The Weather Channel.
Forbes | How to Advertise Without Really Advertising on Mobile Devices
As more and more of us access online content and services via smartphones and tablets, it’s becoming apparent that advertising that works on the Web viewed on desktop and laptop computers just won’t work as well – or at all – on mobile devices. What might work better than banners on mobile devices? A panel at MediaPost’s Mobile Insider Summit today in Lake Tahoe, streamed online, took a crack at it, and panelists had some pretty interesting answers…
MediaPost | Win With Mobile Ads: Focus On Value
Everyone has an opinion about how to make better formats for mobile ads. The problem at hand seems clear enough: Mobile ad formats are borrowed from desktop screens, and “do the same thing, only smaller” isn’t a winning formula. That’s why 88% of users have said they ignore in-app ads, and 79% call them “intrusive.” So what’s the solution? Bigger ads? Better banners?…
Xconomy | Top 3 Themes at Boston Mobile-Ad Firms: Timing, Targeting, & TV
Mobile advertising is one of those tech areas that the average guy on the street might find boring. But it is quietly crucial to the way most of us interact with digital information and content – now, and (especially) in the future…
July 2012
Forbes | Lars Albright's SessionM is a Game Changer for Mobile Apps and Ads
Lars Albright is on a mission to change the world – the world of mobile advertising, that is, by merging the disciplines of gaming with a scalable mobile advertising platform to create a more engaging experience for users and advertisers alike…
Pocket Gamer | Our Gamification Ad Platform Shows the Future of Mobile Engagement, Argues SessionM's Bill Clifford
There’s plenty going on in the world of mobile advertising. Some of the big networks – such as Velti and Millennial Media – have completed their start up journey through to IPO. However, there are still plenty of relative newcomers thrusting forwards, looking to reinvent the business as well as make the big bucks. That’s the situation with SessionM…
YFS Magazine | SessionM Co-Founder & CEO Talks Raising $20 Mil and Plans to Change Mobile Ad Industry Game
Lars Albright, Co-Founder and CEO of SessionM, a start-up company specializing in mobile content, advertising and consumer engagement is no stranger to running successful startups…
Reuters | Ad Start-up Nabs Big Clients, Expands
Advertisers have long sought to grab the attention of the notoriously inattentive mobile user. And Lars Albright is seeking to provide just that by “gamifying” mobile ads. The co-founder of Quattro Wireless, which was bought by mobile device giant Apple for $275 million in 2009, left Apple last year to start SessionM, which aims to engage mobile users by tempting them to play a game, watch a video, take a poll or share information with friends – all for “M” points…
Boston Business Journal | Startup SessionM Hires from Apple, Google
Mobile ad tech startup SessionM has opened up its venture capital cash hoard, bringing on two VPs from Apple Inc. and a senior director from Google Inc…
TechCrunch | Gamification Startup SessionM Brings On Hires From Apple And Google
SessionM CEO and co-founder Lars Albright says the company has been recruiting aggressively since it raised a $20 million Series B a few months ago. Today, he’s announcing three big hires from Apple and Google…
June 2012
Business Insider | Why Apple's Former Mobile Ad Chief Thinks His New Company Is Better Than iAd
We just had coffee with Lars Albright, co-founder of Quattro Wireless (bought by Apple for $275 million in 2009) and former director of publisher partnerships at Apple (iAd sales, basically) to hear about his new venture, SessionM…
May 2012
Wall Street Journal | Quattro Founder In Search Of Mobile Users’ Attention With New Start-Up SessionM
Lars Albright has never been one to shrink from a challenge. Now, having raised a $20 million round for his newest start-up, SessionM, he’s preparing to take aim at one of today’s most elusive audiences: the focused mobile user…
TechCrunch | Gamification Startup SessionM Raises $20M Led By Charles River Ventures
SessionM, a startup led by Quattro Wireless co-founder Lars Albright, just announced that it has raised $20 million in a Series B round of funding. The round was led by Charles River Ventures, with participation from past investors Highland Capital Partners and Kleiner Perkins Caufield & Byers. …
BostInnovation | SessionM Raises $20 Million to Build Its Mobile Ad Platform
Things seem to be going well for Boston-based SessionM since the company emerged from stealth in early March. The mobile advertising startup, launched by Quattro Wireless co-founder Lars Albright, has raised another $20 million in funding, according to VentureWire. That’s on top of the $6.5 million it raised from Highland Capital and Kleiner Perkins a year ago…
PocketGamer | Ad Engagement Outfit SessionM raises $20 million in Fresh Funding Round
Having formed almost a year ago to the day, Boston-based mobile ad start up [SessionM] has raised $20 million in a series B funding round led by Charles River Ventures…
TechCrunch | Quattro Co-Founder Launches SessionM To Gamify Mobile Apps
Lars Albright, co-founder of Quattro Wireless, announced his new company SessionM nearly a year ago. Now he’s ready to talk about what it actually does…
March 2012
ReadWriteWeb | Boston's Mobile Mafia: Why Facebook Should Have Stayed in New England
Boston’s Mobile Mafia: Why Facebook Should Have Stayed in New England…
Wall Street Journal | Quattro Co-Founder Lars Albright Emerges From Stealth With SessionM
SessionM is emerging from stealth today and wants you to play. The Boston-based start-up aims to gamify mobile apps by awarding points to encourage certain user behavior…
The New York Times | Former Apple Executive Plots Next Wave of Mobile Ads
Lars Albright helped Apple begin its first foray into mobile advertising after the company bought his company, Quattro Wireless, for nearly $300 million in 2010. Now Mr. Albright believes he has come up with a plan to offer mobile ads that are tougher for users to ignore than traditional promotions…
Fortune | An Apple Luminary's Next Big Thing
An Apple luminary’s next big thing. Lars Albright helped build the tech giant’s innovative mobile ads. Now, he’s turned to something very different: making apps more fun…
Business Insider | Apple Bought This Entrepreneur's Last Ad Tech Company -- Now He's Taking Another Shot
Apple Bought This Entrepreneur’s Last Ad Tech Company – Now He’s Taking Another Shot. Serial entrepreneur Lars Albright cofounded Quattro Wireless, one of the first mobile ad companies to make mobile advertising technology…
Boston Business Journal | Worth Leaving Apple For: Session M Reveals Its Tech
As mobile marketing has evolved rapidly over the past decade, Lars Albright has had a hand in it – at m-Qube, Quattro Wireless and Apple. Now his latest startup, Boston-based SessionM, is out of stealth, and Albright believes the opportunity in the space has never been bigger…
Forbes | Former Apple Exec Launches SessionM Mobile Ad Service To Drive App Loyalty
When mobile phones users have short attention spans and are quick to switch to the latest new app, how do app developers keep users coming back? A new startup, SessionM, is seeking to help developers with a new loyalty and advertising service that uses elements of gamification…
BostInnovation | With $6.5 Million in Tow, SessionM’s Mobile Platform Finally Emerges From Stealth
Lars Albright is no slouch. The co-founder of Quattro Wireless, a mobile ad network acquired by Apple in 2010, Albright today announced details on his latest endeavor, SessionM…
Fast Company | SessionM Turns On Game Tech To Keep You From Turning Off Mobile Ads
He was the cofounder of Quattro wireless and helped launch Apple’s iAd. Now Lars Albright, CEO of SessionM, has a new trick to stop you from ignoring ads in mobile devices: You’ll be playing along…
Xconomy | SessionM, Led by GameLogic and Quattro Vets, Unveils Mobile Ad Platform
If there’s a new angle to mobile advertising, Lars Albright has seen it. That’s why his latest company, Boston-based SessionM, is so interesting…
Gigaom | Former iAd executive now playing games with mobile ads
There are no shortage of companies and smart people trying to tackle the mobile advertising problem: how best to integrate interesting ads into such a small screen. Lars Albright, one of the founders of the company that led to Apple’s iAd, thinks that game mechanics could be the answer to the mobile ad conundrum…
AdWeek | iAd Creator Takes Another Swipe at Better Mobile Ads Startup SessionM borrows from gaming world to spice up creative
iAd Creator Takes Another Swipe at Better Mobile Ads Startup SessionM borrows from gaming world to spice up ads…


May 2011
Xconomy | Mobile Startup Session M Emerges with $6.5M from Highland, KPCB
Interesting news in the mobile scene today. SessionM, a new Boston-area startup, announced it has raised $6.5 million in Series A financing from Highland Capital Partners, Kleiner Perkins Caufield & Byers (iFund), and mobile industry leaders…
Mass High Tech | Boston Mobile Entrepreneurs Launch Stealthy SessionM
Boston mobile entrepreneurs launch stealthy SessionM. Lars Albright, co-founder of Quattro Wireless, which was previously based in Boston and acquired by Apple Inc. in 2010, has launched a stealthy mobile-focused startup in Boston again and has already secured initial funding…
Business Insider | Quattro/iAd Co-Founder Has A New Startup
Lars Albright, who co-founded Quattro Wireless, the mobile ad startup that Apple bought and that became iAds, has a new startup called SessionM…
Businessweek | Apple Alumni Don't Fall Far from the Tree
After selling mobile ad startup Quattro Wireless to Apple (AAPL) in late 2009, Lars Albright took a job helping the iPhone maker work with its community of mobile app developers…
VentureBeat | Quattro Co-Founder Launches Mobile-App Tool Startup SessionM
Lars Albright, the entrepreneur whose technology now powers Apple’s iAds, has a new startup, and it just raised a $6.5 million round led by famed venture capital firm Kleiner Perkins Caufield & Byers…