From new hires to new products to new business to new digs, we're getting noticed in the marketplace.
We can never tell with absolute certainty what the future holds. However, understanding the trends within an industry allows a professional to plan for the future with great accuracy.Within the fast-changing communications industry, professionals need to be ready to adapt to new technologies and approaches in the field to ensure the success of their operations. To this end, communications experts need to develop critical skills to set themselves up for future success. Below, 13 experts from Forbes Communications Council examine what skills a communications professional should invest in today in order to stay relevant and be prepared for future trends. Read the full article here.
Consumers are awash in points. Starbucks gives them Stars, airlines give them frequent flier miles, Bee Built has Swarm Swag and Pixi Beauty hands out Pixi dust. Whatever they are called, they all more or less work the same way — the customer builds them up through brand interactions and gets to spend them on rewards.
The appeal of loyalty programs built on and around points, Francis Hondal, president of loyalty services, managed services and labs as a service at Mastercard, told Karen Webster is simple. Points-based loyalty programs are relatively easy to set up and many brands have leveraged them to great effect. Customers are drawn to the gamification of racking up points to get things for free — and as long as consumers keep doing that, brands will continue having that as part of their loyalty mix.
Mastercard made a transaction of its own. SessionM, a 250-person tech firm that helps businesses offer direct-marketing campaigns and loyalty programs, was snapped up by the credit card company. The terms of the deal, expected to close by the end of the year, were not disclosed. SessionM is led by chief executive Lars Albright and its current investors include Highland Capital Partners, Kleiner Perkins, Charles River Ventures, General Atlantic, and Causeway Media Partners. — JON CHESTORead the Full Boston Globe article here.
Fast food and adult beverages have taken center stage in 2019 when it comes to supply and demand and the customer experience.First, the great chicken sandwich war of 2019 (subscription required) commenced when Popeyes announced it had run out of its new chicken sandwich. The announcement prompted customer outrage on social media, while competing fast-food chains took advantage by running promotions about not running out of chicken at their stores. Read the full Forbes article here.
SessionM was included in the 2019 edition of CDP Buyers’ Guide. As customer data platforms are becoming increasingly necessary for enterprise marketers, it is also becoming more complex to choose the best fit CDP platform amongst the pool of new and old vendors.
In this 4 part CDP Buyers’ Guide, you can find:
Thanks to the data-tracking capabilities of smartphones and the web, companies can now gather an incredible amount of information about their customers. That big data explosion has led to a similar boom in technologies that promise to help sales, marketing and advertising teams make sense of all that information.
Michael Simon, the respected tech exec who co-founded LogMeIn in 2003 and took it public six years later, is joining the board of SessionM, which specializes in marketing analytics and personalization technology.
SessionM, a mobile-first marketing automation and loyalty platform, announced on Thursday a $35 million investment round led by the growth equity firm General Atlantic.
Salesforce Ventures joined the round as a new investor, along with existing investment partners including Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers.
This week, the cloud computing giant's (NYSE: CRM) corporate investment arm backed Boston-based marketing software firm SessionM, and Cambridge-based conversational text messaging company HeyWire announced it would be acquired by Salesforce.
We live in the age of the never-satisfied, always-mobile customer.
That is just one of the statements I can confidently make after ingesting thousands of pages of mobile marketing and consumer attitude research over the last few months. Consumers want more, cheaper, faster, and better. Even when you give them what they want, they’ll ask you for the next big thing tomorrow, but at half the price.
To keep pace with the world’s fastest-growing marketplace (that’s mobile, in case you missed the thread), marketers and developers need access to both up-to-date data and the most recent technologies. Today, SessionM has revealed the latest addition to its mobile marketing cloud — Inbox & Messaging — along with a slew of other announcements.