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Showrooming has changed and as well, the responses to this behavior have changed accordingly. A mere three years ago the entire retail industry was in full panic mode because they had just begun to realize that shoppers were pulling out their smartphones in their store and, cue gasp, actually looking elsewhere to make the purchase.
Initial responses to this phenomenon ranged from doom to confusion and everywhere in between. But a few smart marketers started wondering how to leverage this change by consumers in order to turn it into retail gold. And some of them have succeeded.
AT&T Mobility's (NYSE: T) Cricket Wireless prepaid brand is launching its own rewards program and is touting it as the first such program from a no-contract U.S. operator. Customers can earn rewards by taking actions in a variety of different apps and signing up for Cricket services, and then redeem them for gift cards, the ability to enter sweepstakes and make charitable donations.
The rewards program is a result of an exclusive deal between Cricket and SessionM's Mobile Marketing Cloud and mPlus Rewards. The carrier said that the program, dubbed "Cricket Rewards," is accessible through the Cricket Rewards app, the MyCricket app or Cricketwireless.com website.
The digital ad industry has lately been hit by a kind of triple whammy: bot fraud, viewability issues and ad blocking. Notwithstanding these challenges, money continues to pour into digital from traditional media because it’s where consumers are spending their time.
In parallel, mobile devices are making it possible to measure whether an online or mobile ad exposure has caused someone to visit a physical store. Already a wide range of marketing providers and analytics companies are measuring offline actions or visits: xAd, NinthDecimal, PlaceIQ, Placed, YP, Acxiom, Marchex, SessionM, Belly, Google, Yext, Facebook and others.
Cloud software provider, Salesforce, is an impressive Silicon Valley success story. But a Boston startup says that it’s winning business from its customers. Should Salesforce shareholders be worried?
Before getting into that, let’s look at why startups survive and grow into big public companies. The short answer is that one in five million unfunded startups become worth at least $1 billion.
As more marketers and agencies grow wary of the effects of ad-blocking on mobile budgets, the key to coming out on top is providing such valuable experiences and content that consumers will not be prompted to banish ads on their small-screen devices.
Ad-blocking platforms may actually improve site performance and reduce distraction for some users, which could lead brands to focus their efforts on providing a better mobile site experience...
The team at SessionM tells MMW that several more category leaders have signed on to its Mobile Marketing Cloud.
The platform combines marketing automation with personalized messaging and data management, enabling brands to engage directly with consumers via mobile while guiding them down the path to purchase and loyalty.
“The customer is always right…” It’s something we’ve all heard before, but now marketing teams are starting to see the truth behind it. Rather than building a marketing calendar that’s “inside-out” (promoting what the company wants to promote, when it wants to promote it), brands are being rewired to enable “outside-in” marketing, where customer behavior triggers actions, and those actions are served up individually rather than collectively.
Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends.
It's not even Halloween yet, but according to a survey, 26 percent of people have already started their holiday shopping, according to SessionM marketing VP Patrick Reynolds.
Today’s that day. That day in time when hover cars were to ferry us from here to there effortlessly. Despite Elon Musk’s protestations to the contrary, we’re not quite there yet, though that day is clearly coming.
While it’s not as interesting as hover cars (but infinitely more practical), mobility has ushered in a “forward to the past” aesthetic for today’s brands-- particularly retailers.
Significantly more predictive experiences are available on mobile now compared with a year ago, opening new opportunities for marketers adept at massaging data.
Several recent developments suggest some are finally getting a handle on how to leverage the volumes of user data available on mobile and turn it into something that consumers will find useful.
Residents in four states are far more likely to believe Patriots quarterback Tom Brady is completely innocent in the Deflategate scandal, while people in the rest of the country are much more likely to believe he is completely guilty, according results of a recent national survey.
You can probably guess which ones have No. 12’s back.
Tom Brady was in a Manhattan courtroom Wednesday for a hearing over his involvement in the “Deflategate” scandal. But in the court of public opinion, the New England Patriots star has been found overwhelmingly guilty, according to data from SessionM.
Except for—surprise, surprise—in virtually all of New England.
It’s hardly a secret that many consumers use their phones in stores, even though most of the actual purchases are from the store itself.
Almost three quarters (73%) of smartphone owners have made an in-store purchase within the last three months and more than half (53%) see in-store shopping as the best overall shopping experience, according to a new survey.
The study comprised a survey of 12,000 randomly selected smartphone users conducted by SessionM.
Winning new customers is increasingly tough. Advertising, long the staple of that initiative for larger companies, has become an exercise in crawling through glass with the rise of media fragmentation, proliferation of subscription media, paywalls, ad blocking technology, and mobile behavior which has turned much media consumption from passive and one-way to (very) active and two-way.
While winning new devotees has become harder, nobody has offered relief on the topline. Growth is still required. So where does that leave you?
Customers want options when they’re out shopping. They want to check their phone to see if their purchase could be cheaper at a different store, if they can get a better deal by buying it online or if there are any coupons available.
SessionM, the self-described market leader in mobile data management and engagement tools, recently conducted a survey of more than 50,000 randomly selected mobile users. The purpose of the study was to gain a better understanding of how using our mobile devices impacts and influences decision-making while shopping for consumer packaged goods (CPG).
SessionM, the market leader in mobile data management and engagement tools, and Phoenix Marketing International (PMI), a top 20 market research company known for its excellence in product innovation, customer experience, communications and brand insights, today announced an exclusive partnership that will redefine how traditional market research is gathered, delivered and executed via a breakthrough mobile-first approach.
Across all industries and segments, global and national brands are spending more time on researching, studying, and implementing mobile marketing strategies. From mobile advertising and mobile wallets to mobile sales mechanisms and reward-based mobile advertising, executives are realizing the current benefits and planning for the future opportunities mobile has in store.
Here are some thoughts about the present and future trends associated with mobile marketing, according to industry and marketing association thought leaders.
The world’s greatest technical genius couldn’t build a company by himself. To do that, a founder must build relationships with co-founders, investors, customers, partners, and employees. Here’s how.
SessionM, a mobile loyalty and advertising company, has raised $12m in its latest funding round, bringing its overall total to more than $38m. Causeway Media Partners led the round, and it has attracted investment from Highland Capital and Charles River Ventures.
SessionM, a provider of mobile-first loyalty and engagement solutions, has some new money to invest in making some good things even better.
SessionM, a mobile marketing startup based in Boston, is on a hot streak. The latest win came Tuesday, when the company announced it has raised a $12 million funding round. The round brings the total SessionM has raised to $38.5 million since it was founded in 2011.
The Boston-based digital marketing company, which has raised about $12 million in new investment cash, also says it reaches 100 million mobile devices a month.
After closing on a $125 million fund in the fall, Cambridge-based Causeway Media Partners has made its first investment into a prominent local tech company by leading a $12 million round for Boston ad tech firm SessionM.
SessionM, the market leader in mobile-first loyalty and engagement solutions, today announced that it has closed a new $12M investment round led by Causeway Media Partners, a growth equity firm focused on investments in technology and media relating to sports founded by Boston Celtics principal owner Wyc Grousbeck, with additional participation from Commerce Ventures and existing investors Highland Capital Partners, Charles River Ventures andKleiner Perkins Caufield & Byers.
Startup SessionM, which runs mobile-loyalty and advertising programs for companies and apps, has closed a funding round of more than $12 million as it expands to serve large corporate clients.
Causeway Media Partners led the effort with Commerce Ventures and existing investors Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers taking part. The round brings Boston-based SessionM’s total funding to $38.5 million.
The Boston Business Journal today announced the 80 honorees for its annual Best Places to Work program.
Golf fans surfing PGA Tour’s websites and apps can now score rewards points in the golf organization’s efforts to reach younger audiences and fantasy game players, a tour executive said Wednesday. More than one million daily visitors to the tour’s various platforms will be accumulating PGA Tour mPoints in conjunction with SessionM in a loyalty program launched this week.
As anyone on either side of a loyalty-points transaction knows, rewards drive engagement. Especially when the transaction involves planes, hotels and rental cars. But how about rewards for engaging with professional sports, such as the PGA Tour? The Tour has, in fact, launched a points rewards platform to drive fan interest and interaction across desktop, mobile web and app properties.
NASCAR has updated its mobile application with a new loyalty and rewards experience as the racing organization looks to build closer relationships with the fans already accessing news and other information via the platform. By leveraging SessionM’s loyalty offering, NASCAR is enabling app users to collect rewards for visiting the app and engaging with its content features. Rewards can be redeemed for NASCAR gear and gift cards at participating retailers.
NASCAR this past weekend quietly integrated its new loyalty reward program, created by SessionM, into its mobile app. The opt-in program will reward users with points based off of acts like frequent visitation, exploring content or sharing it on social media, signing up for NASCAR’s fantasy game, engaging with brands, checking in at tracks and buying NASCAR merchandise. In exchange, fans can get items such as merchandise, gift cards and the chance to win experiences or the opportunity to donate their points to charity.
When discussing the Patriots’ innovative and efficient use of tech, Fred Kirsch is one individual that should come to mind. Kirsch, the Vice President of Content and Publisher for New England, spearheaded their first blogs of the 90’s, cleverly titled “Kirschwords” at the time, and continues to develop new digital methods to engage fans. In an interview with SessionM, Kirsch mentions the growing app and media market in which the Patriots franchise must compete with other media sources to attract fans to their content. In other words, the millions of loyal Pats fans around the globe support the same squad on the field, but remain loyal to separate media outlets for coverage. To combat this divergence of allegiances, Kirsch’s team has connected with Boston-based SessionM, a media loyalty and advertising platform.
The mobile phone has become the remote control for life, and we’re using it to change channels on our loyalty programs as well. More and more digitally-savvy consumers are giving up on traditional one-size-fits-all loyalty programs and choosing mobile-driven offerings that fit their specific needs. Marketers who want to get ahead of the pack should consider three core tenets.
Sometimes it seems as if 2014 is the year of the “moment” in mobile marketing. But moments are, by definition, transient, short-lived and often irrelevant. A moment without a connection before or after it, with nothing to ground it, has no hope of driving genuine and lasting behavior.
Mobile Marketer’s Mobile Women to Watch 2015 list honors smart women executives who are set to make a difference in mobile advertising, marketing, media and commerce in 2015. As with their predecessors in years past, this cut of honorees shares the same qualities: dedication to craft, ambition, leadership potential and educator. They are also quite aware of their role-model status as mobile becomes a more welcoming and appealing career option for talented women. This year’s honorees includes Deborah Powsner, SessionM’s Vice President of Marketing & Consumer Insights.
Given the uptick in mobile ad spending, one would assume that most brands are creating highly engaging, relevant, and effective mobile campaigns. Sadly, that is not always the case. However, the brands that are succeeding with mobile follow five golden rules.
Do you want to build startups worth acquiring? Here are four solid leadership tips that helped one serial entrepreneur do just that — his last one to Steve Jobs.
A new case study from Denny’s suggests that marketers might not consider the check-in obsolete—yet. For its latest mobile push, Denny’s teamed up with Atari to create a mobile game that turns breakfast food into game items. To drive downloads of the game, Denny’s and media agency Optimedia ran a check-in campaign within SessionM’s network of apps. In exchange for checking into a location, consumers were served an ad prompting them to download the mobile app, enter a sweepstakes or view new additions to the menu.
Boston-based SessionM has a brand new approach to mobile advertising.
SessionM, a mobile loyalty and engagement platform, today announced the Rewards for Merchants API, which enables retailers to offer a highly personalized and turnkey loyalty program to consumers.
BelVita has long been a popular breakfast food in the UK. They recently made a move into the US to meet the needs of American adults who want a healthy, convenient and tasty on-the-go breakfast. Mondelēz International, the parent company of the belVita brand, engaged SessionM to help them reach the right consumers at the right time.
For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.
Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers.
Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data.
Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns.SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior.
Mobile loyalty and monetization company SessionM has announced the launch of its new user acquisition platform, SessionM OnDemand, aimed at helping developers acquire “high quality” installs without paying the high costs typically associated with these downloads.
The mobile user-acquisition wars just took a new turn: SessionM is launching a new self-serve market for buying users today. In addition, the company is announcing a new loyalty program that will enable SessionM developers to acquire users at, essentially, half price. According to SessionM, the company is able to identify “power users,” the top 33 percent of mobile users who drive 80 percent of all in-app activity and revenue. That capability, if true, is a game-changer for mobile developers who are looking to monetize their games and apps.
Boston-based mobile advertising company SessionM announced that it struck a deal Wednesday with Japanese e-commerce site Rakuten. As part of the partnership, SessionM will power Rakuten’s Super Points loyalty program in a variety of mobile applications, both Rakuten-owned and through partnerships with third-party mobile application developers. Rakuten’s loyalty program, which is used by almost 90 million people in Japan, hasn’t had a mobile component up until this point.
Japanese Internet juggernaut Rakuten is adding another bow to its quiver, striking a deal with mobile advertising company SessionM to power its loyalty and rewards program.
Paul Krasinski, the former chief marketing officer at Boston-based video analytics company Visible Measures, was named the new senior vice president of business development and strategy at mobile marketing startup SessionM.
A new promotion with 7-Eleven and PepsiCo.’s Doritos provides some insight into how the convenience store chain may be positioning itself to grab a bigger role in mobile payments and loyalty.The 7-Eleven and Doritos campaign is running within SessionM’s network of reward-based applications. The campaign supports the launch of PepsiCo.’s Doritos Jacked mystery chips that gives fans the chance to vote for their favorite flavor out of three chip flavors, with the wining flavor rolling out to retail shelves this fall.
Scanbuy, a mobile engagement solutions provider, announced that it has partnered with mobile loyalty platform SessionM to reward users of the ScanLife app for scanning QR Codes and UPC codes on products and media in the physical world.
Mobile loyalty and rewards platform SessionM has announced its newest set of tools for mobile publishers, aimed at increasing consistent app visitation and decreasing high churn rates. The new toolset includes access to audience re-engagement campaigns, deep user analytics for audience segmentation and targeting, and support for contests to help increase app discovery.
Session M Co-Founder and CEO Lars Albright discusses mobile advertising and the app economy. He speaks with Erik Schatzker and Stephanie Ruhle on Bloomberg TV’s Market Makers.
Mobile loyalty and rewards platform SessionM has made the leap to retail applications with a partnership with shopping app Punchcard. The Punchcard app rewards its users for completing in-store purchases at over 15 million locations, including restaurants, grocery stores and gas stations. With this partnership, Punchcard users will now receive mPOINTS, SessionM’s digital currency, which can be turned into real-world rewards.
Is it possible that the everyday storefronts of America – coffee shops, restaurants, even farmstands – have something deep in common with the fast-changing mobile app economy? What can a high-tech mobile app learn from a low-tech brick & mortar storefront on a local street corner? The answer is quite simply – everything.
Looking to supercharge its advertising revenue, Canadian developer Ludia has signed up to SessionM’s loyalty program. Ludia first tested the system in its game Family Feud & Friends in 2013, and now is expanding the partnership to include its entire catalog, which covers games such as Jurassic Park Builder. mPOINTS will also be integrated into its six upcoming titles, while Ludia will have its games cross-promoted across SessionM’s network of 60 million players.
Fitness applications including Nexercise, Livestrong and Calorie Tracker Lite are among a group of apps that are incentivizing users for checking into gyms to ultimately drive in-store retail traffic. Fitness app users tend to be some of the most active consumers interacting with mobile apps, helping marketers reach groups of engaged users. The apps are working with SessionM on the campaign that runs through January.
We’re surrounded by amazing tech gadgets on a daily basis — constantly connected — checking emails, tweets, texts … Playing, pinning, and snapping. But this Holiday season, more people than ever before are using their gadgets — and mobile technology in particular — to give back to the world at large. Here are a handful of ways you can use today’s top tech to do some serious good.
A new commercial check-in mobile ad product is now available to retailers. SessionM, a Boston-based digital ad firm, developed the offering for its hundreds of clients with apps, which are now able to push rewards to consumers’ smartphones. Consumers are notified of deals that can be redeemed by checking in at stores. The service works by sending messages to smartphones for brands to alert consumers about where they can buy a product, such as Leap Motion pinging users with a promotion at a nearby Best Buy.
Virtual currency is one thing, but a number of startups are beginning to help developers offer physical goods as a way to boost engagement.
Those who braved the stores last weekend know that despite technological advances in retail mobile integration through coupons, branded apps, and more, some 54% of shoppers used their mobile devices during Black Friday for entertainment while waiting in line, according to SessionM. Shoppers — at 41% — also pulled out their phones to check prices to ensure they were getting the best deal. Interestingly, only 39% of shoppers on Black Friday entered their retailer of choice with a particular item in mind to purchase, suggesting that consumers were more excited by the great bargain versus a particular store item, per SessionM.
Nike is building up awareness and mobile sales for its products with a new advertising campaign that rewards consumers for using mobile applications. Nike’s mobile ads are running within SessionM’s network of mobile apps, including the ScanLife iPhone app. The ads are part of a Thanksgiving-themed campaign from Nike called Turkey Bowl to promote the athletic brand’s line of Hyperwarm clothes.
Deborah Powsner is the VP of Consumer Insights at the mobile advertising firm SessionM. Before SessionM, Powsner did research and marketing for Google+. During her time there, the bright 30-year-old co-developed Google’s first e-book on the consumer behavior theory “ZMOT”–the Zero Moment Of Truth. Now Powsner is advising SessionM on mobile consumer behavior. Session M’s advertising style is a far cry from the usual ill-fitting banner ad that chokes up your screen. Instead, it provides brands like The New England Patriots, Honda, and Livestrong with customized mobile advertising plans that are based on a reward system in which mobile users earn points for viewing and engaging with ads. Powsner’s deep understanding of mobile consumer behavior can be translated to anyone working in the mobile realm.
A SessionM executive at the ad:tech New York 2013 conference said that simply relying on a reward to lure a consumer to click on a mobile advertisement is only half of the mobile advertising equation. During “The Rules of Engagement: How to Drive Mobile Brand Loyalty” session, executives from Millward Brown and SessionM spoke about the role of mobile for increasing brand favorability that sticks with consumers after they click on a mobile ad. Rewards-based mobile advertising has received a significant amount of attention from marketers, but brands also need to be thinking about how incentivized advertising plays into a bigger mobile advertising strategy.
Dana Ortiz, VP of brand marketing for cable channel Syfy, relies on mCAST from SessionM to target fans. The start-up offers a mobile loyalty and rewards platform that combines first-party data with self-reported survey data to target consumers with ads and deals.
Welcome to the sixth annual edition of Mobile Marketer’s Classic Guide to Mobile Advertising. In this edition are thought pieces and best-practice tips on the ins and outs of mobile advertising. Featured among them, is SessionM’s byline – “Value at first glance: Making mobile ads worth watching.”
Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is inherently tough, since there aren’t cookies to follow users around the Web on smartphones and tablets like there are on the desktop Web. But SessionM, which rewards mobile users for engaging with apps, believes it has a solution. The company, which delivers both loyalty programs and mobile ads for companies like The Weather Channel and AOL’s Moviefone, is introducing mCAST (an acronym for “Mobile Custom Audience Segmentation Tool”), which takes SessionM’s first-party registration data and marries it with in-app surveys to create custom audience groups that can be re-targeted with ads, explained Bill Clifford, chief revenue officer at SessionM.
Twice a week, Adam Bryant talks with top executives about the challenges of leading and managing. In this column, he speaks with SessionM CEO and co-founder, Lars Albright.
“Everything starts with an active audience.” Those are the words of SessionM co-founder and CEO Lars Albright as he breaks down the success of his company’s new partnership with Glu Mobile. SessionM, a loyalty and rewards platform for mobile applications, is teaming with Glu on games like Frontline Commando: D-Day, Zombies Ate My Friends, and Deer Hunter 2014 to increase gamer engagement by providing digital currency called mPOINTS to users for doing everything from clearing a level to simply checking in on a daily basis. These mPOINTS can then be redeemed in the SessionM storefront for real world value like gift cards or the ability to make a charitable donation
A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed.
It is no surprise that mobile display has become increasingly sophisticated in the past year as marketers get a better understanding of the medium’s strengths. However, with search expected to continue dominating most mobile ad spend, it is becoming trickier for marketers to balance a mobile ad budget.
Marketers have placed a significantly bigger focus this year on mobile native advertisements as an alternative to static banner ads. Although fragmentation and scale remain issues, the value proposition of integrated ads that do not feel intrusive is catching on with both advertisers and consumers.
“Consumers have a deeply personal relationship with their mobile devices and so there’s a higher expectation for how brands reach them through this medium,” said Deborah Powsner, vice president of marketing and consumer insights at SessionM, Boston. “Mobile ads need to feel like a seamless, relevant piece of the experience.”
Old Navy is one of many brands to try native, rewards-based mobile advertising this year. In May the brand ran a mobile ad campaign within Session M’s network of mobile applications as an extension of its summer “Camp Old Navy” campaign. As marketers increasingly look to break out of banner ads that basically squish desktop copy into smaller-sized screens, native advertising has generated a lot of buzz this year as an alternative for marketers, and Old Navy is smart to jump in on the trend.
A new partnership was announced this morning, as Zynga and SessionM are looking to bring real-world goodies into the hands of Scramble With Friends players. Soon to launch this month, an updated SwF app will feature more, how do I put this, immersive advertisements, allowing players to earn things like iTunes and Amazon gift cards.
Reciprocity is the idea that we’re much more open to engage with people and brands after they’ve provided us with real value. A classic example is the way charities include pens in their postal mail-out appeals. The facts the pens are low quality and we already have lots of pens are overwhelmed by the feeling that the charity – perceived as a needy organisation – has given us something. We need to give something back. This kind of thinking also works in the world of virtual goods, which is why companies such as SessionM are finding success.
One day, we’ll get paid to play games. But until that day comes, in-game rewards are the next best thing. SessionM and social gaming publisher Zynga have partnered to provide in-game, real-world rewards for players. Boston-based SessionM specializes in such rewards through its mobile loyalty and ad platform. It will embed its redeemable rewards in Zynga’s Scramble With Friends mobile social gam
Monetizing mobile apps through advertising has been challenging and there are many competing options for a developer’s attention. That said, successfully monetising an app through mobile advertising doesn’t need to be quite as challenging as many make it out to be.Amplifying an app’s ad-based revenue depends deeply on identifying who your core audience is, understanding their usage behaviour, and employing retention techniques to foster a more loyal user base. Here are a few key steps we’ve seen work successfully…
It is no secret that customers have become dependent on their mobile phones. According to research by The Pew Internet Project, as of May 2013, more than 90 percent of American adults had a cell phone and almost 60 percent own a smartphone. And because many of us carry our phones wherever we go and keep them with us 24/7, mobile provides a fantastic opportunity for organizations to reach out to both their customers and prospects anytime and anywhere. But while mobile ads are becoming more prevalent, not all companies are leave a lasting impression on their customers. Deborah Powsner, vice president of marketing and consumer insights at SessionM, shares three tips for a successful mobile ad campaign.
According to a new research report, Exploring the Role of Value in Mobile Advertising, conducted by Millward Brown, in partnership with SessionM, brands have an opportunity to break through low favorability of mobile advertising by offering more tangible value in their marketing content. Rewards change the equation, concludes the study. The study found that reward-based ads succeed when the creative execution is timely, relevant and chosen by the consumer, and when the reward is predictable, tangible and also chosen by the consumer.
By providing tangible value, mobile ads can result in more loyal customers, but if done incorrectly – no tangible value or delivered without regard to the customer’s user experience – the ads can turn off customers rather than driving more sales and customer loyalty.
Nothing makes mobile marketing more effective and engaging than content and opportunities that offer real value. According to the findings of a new study conducted by Millward Brown in partnership with SessionM, mobile consumers are more receptive when brands offer value in exchange for their time
A new study shows that mobile consumers seek value from brands in exchange for their time, which increases customer engagement and loyalty. According to the study, consumers use a value exchange equation to assess mobile advertising and they are more likely to engage when brands offered them tangible value in exchange for their time and attention. “Mobile advertising experiences that create a more balanced consumer experience — ones that respect time and provide a useful outcome — open the door of receptivity and have a positive impact on the brand,” Jayne Dow, Director of Qualitative Research and Digital Innovation at Firefly, Millward Brown’s global qualitative practice, added. “This simple truth has powerful implications in improving the perception and effectiveness of mobile advertising.”
SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or engaging in exchange for their time.
Consumers who routinely use mobile applications are not only interacting with content, but also reward-based advertising, according to a new report from SessionM. SessionM’s new “Q1 2013 Power User Report” looks at how mobile power users, which are defined as the top 33.3 percent most active mobile app consumers, engage with content and ads. The report also suggests that there are specific apps and times of day that mobile power users are more responsive towards.
A new look at mobile power users finds that they spend a disproportionate amount of time using apps compared to average users. For purposes of the data analysis by SessionM, power users were defined as the third of people responsible for the most in-app actions on the company’s rewards-based network. These power uses accounted for most (78%) of the total time spent in apps. This reminds me of the old 80-20 rule, where 80 percent of a given activity is done by 20 percent of the people, among various other iterations.
Power users accounted for 78% of the total time spent in apps in the first quarter, accounting for nearly five times more sessions per month than average users. “Power users” are defined as the third of people responsible for the most in-app actions on its rewards-based network in the quarter, according to new data from mobile ad platform SessionM. Through its in-app ad platform, SessionM promises to boost engagement rates by investing apps with game-like features that reward users with mPoints toward retail gift cards in return for completing actions like watching promotional videos or sharing content on Facebook. The company says power users complete 10 times more in-app actions per month than average, regardless of whether they collected mPoints.
Every time a customer goes online, she must wade through all sorts of content vying for her attention: emails, tweets, Facebook alerts. How’s a brand to stand out? Reward users, says Lars Albright, CEO of SessionM, a start-up that creates loyalty campaigns for brands such as Viacom and Honda. He talked to Inc.’s Jeff Haden about a better way to rise above the noise.
A survey carried out by TIME Magazine last year describes the dependence on mobile. In the United States alone, almost 90 percent of adults carry a mobile phone. A quarter of respondents check their phones every 30 minutes and a fifth cannot spend 10 minutes without checking their mobile devices. Further, a third of respondents admitted that being without their mobile phones for even a short time leaves them feeling anxious. This huge dependence on mobile is an opportunity for marketers to engage customers and prospects on a device that’s rarely out of arm’s reach. Experts share six tips for a robust mobile marketing strategy.
A number of fast-growing startups in the Boston area are offering digital solutions that they say can help brands connect with consumers online in a more effective and deeper way than Facebook.Sean Corcoran, digital media director at Boston ad agency Mullen, cites three Boston-based startups in particular. He points to: SessionM, which offers rewards for loyal users of mobile apps; LevelUp, whose mobile payments app allows users to earn credit toward future purchases; and Dailybreak, which creates customized online challenges such as trivia and games.
The American Express executive dished on what works and what does not work in mobile during the “Keynote Conversation: Where We Are and Where We’re Going” session. The session was moderated by Lars Albright, cofounder/CEO of SessionM, Boston. “We work with SessionM and we are able to create a great little value exchange with people that actually drove a 95 percent view-to-completion rate and a 24 percent click-through rate – those things were very much optimized for the mobile environment,” said Lou Paskalis, vice president of global media content development and mobile marketing at American Express, New York.
Hey all you smartphone stat savers, I recently received some interesting information from the folks at SessionM, you know, the creators of that awesome mobile rewards loyalty program which pays you for using some of your favorite websites with mPoints which can then be redeemed for all sorts of cool products. It’s pretty cool info which they compiled in a joint effort with the MMA, (Mobile Marketing Association), so rather than simply list the information here as text, I decided to make a slideshow version for your enjoyment and edification.
A week ago I attended the second of their new “Inside the Mind” series, where the focus is on innovative people in the industry, rather than innovative companies. It’s reminiscent of an annual piece we do in the iMedia publication: iMedia 25 innovators. The focus on people is what’s so intriguing. Everyone wants to hear from the Apple’s and the Facebook’s of the world, but the people within these companies are the ones driving collaboration and innovation. In this breakfast session, Sarah Fay, Former CEO of Aegis North America moderated a discussion with Lars Albright, Co-Founder & CEO of SessionM and also of Quattro which was sold in 2010 to Apple and Martin Nisenholtz, Former CEO of the New York Times Digital.
There’s no secret recipe to building and maintaining customer loyalty, but there are essential ingredients that marketing, in particular, can add to the customer experience mix. From relevant and proactive communications, to customer listening and personal connections, to preference-based multichannel interactions, marketers have myriad opportunities to build customer trust, bolster engagement, and cement customer loyalty. The challenge, and opportunity, is selecting the precise blend of those ingredients to cook up a loyalty strategy appealing enough to satisfy today’s exacting customers. With that in mind, Direct Marketing News asked several industry insiders the following: What is one essential ingredient to loyalty marketing today? Here, industry leaders share their opinions of current loyalty marketing must-haves.
When developers talk about success, they often reference download numbers, but that, of course, doesn’t tell the whole story. The reality is that the average mobile user will only use 40 percent of the game apps they’ve downloaded in a given month. So how can you guarantee your app will not fall prey to the 69 percent of users who install an app and never open it again? With that end in mind, I present SessionM’s three top tips that will help developers turn their average users into power users.
SessionM announced on Tuesday that it teamed up with Ludia to improve player retention for the Family feud game app. A rewards program known as mPOINTS has been added to the game in an effort to get players to return. While the number of downloads of an app is certainly an important statistic, it can often be misleading, especially if users download a game but only play it once. “Knowing that around 72 percent of users only visit a game app once after it’s installed, we’re focused on delivering a platform that encourages mobile users to become more deeply engaged with in-app content,” said Bill Clifford, chief revenue officer for Session M.
Power users are the 33 percent of users who account for 76 percent of all time spent on the average app. Call them core consumers, fan-boys or simply your best customers, this is the active audience you should encourage to grow because without them, you don’t have a business.
Last month, iMedia published my article, “5 ways we’re still botching mobile,” in which I interviewed experts in the space about areas where mobile is falling short. Since then, I’ve gotten feedback from other industry participants concerning what’s not being botched. They were eager to publicize the better side of mobile, and so I invited them to answer a few questions. While only two were interested in this proposal, their responses were thorough and informative.
A company called SessionM prepared two infographic to show us mobile user behavior and trends. Their focus is on the most active mobile user group that is also known as power users. The research looks to answer questions like where they are from, what days they are most likely to use apps, how much they use apps on their phones, and so on.
Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data in order to motivate individuals to get in shape, stay healthy and improve overall fitness. Now, through the partnership with SessionM, users can earn mpoints every time they use Runtastic apps to help get in shape and stay that way. These points can be redeemed for all sorts of products and services on the internet. How’s that for motivation?
SessionM has a term for users who are constantly using their mobile device. The rewards-based ad network calls them power users, which are defined as users who generate the most in-app activity — including interacting with mobile content, social activities and in-app ads — across all app categories. The company’s co-founder and chief technology officer Scott Weller — formally of MDI, GameLogic and Gamesville.com — lays out five tips on how developers can turn average users into power users, resulting in a higher potential for the success of an app.
We’re still using the term ‘whale’, despite Nicholas Lovell’s attempts to replace it with ‘True Fan’. Perhaps US mobile monetisation outfit SessionM will succeed with its ‘Power User’. Significantly, it’s putting numbers behind the concept too: it defines a ‘power user’ as the third of users who complete the most in-app activities across the apps it tracks through its network. Each quarter it consider the behaviour of this valuable cohort in its Power User Report. It’s just released the report for Q4 2012.
H&M is leveraging mobile to not only show off its new bodywear collection by David Beckham, but also incentivize consumers with in-application rewards. H&M is running a campaign in apps such as MTV News that incorporate video to let consumers learn more about the items featured in the brand’s current TV spot. H&M has tested a variety of different initiatives in the past to drive in-store traffic and sales.
All the initial marketing and publicity may help attract interested users, but converting them into die-hards is, of course, another matter. Scott Weller, CTO of app loyalty program provider SessionM, said fans become super-fans only through significant efforts around personalization.
From Google to startups like SessionM, a look at seven would-be mobile titans.
The latest front in the East-West skirmish is in mobile marketing. Once again, the U.S. marketplace finds itself at a perceived disadvantage. So it’s fair to ask the question once again: Are we ever going to catch up to Asia? Indeed, America could be leaving Asia in the rear-view mirror when it comes to mobile ads, as promising mobile purveyors like SessionM, LeadBolt, MoPub, Greystripe and Millennial Media stockpile clients. Additionally, Facebook and Twitter’s iterations can’t be underestimated as brands warm up to social-mobile ads. But could the country that brought the world Jackson Pollock and the Jackson 5 still trail the land of math and science when it comes to mobile creativity? Absolutely, say those who have worked in digital marketing in both regions. The U.S. is still pretty much the bird dog chasing sky-high Asia when it comes to innovation, particularly in mobile commerce, they contend.
The rapidly changing digital media that have helped create the real-time, rapid-fire rhythms of business information are themselves subject to these truncated narrative cycles. To wit, as soon as some “conventional wisdom” seems to take hold about the inherent weaknesses of mobile advertising, the supply chain rushes in with examples designed to respond.
The majority of consumers watching the Super Bowl would like to take action on their mobile devices, based on television commercials — but most didn’t, according to findings released Monday by the Mobile Marketing Association and SessionM. In fact, 21% want to see more commercials inviting them to interact with the brand on a mobile device and be rewarded with incentives and content for their actions.
During the Super Bowl, 91% of viewers used their mobile devices during the commercials — most responding to the ads — but only 35% reported completing a follow-up action on their phones after an ad aired, according to data from the Mobile Marketing Association and mobile ad company SessionM. The finding, which come from a study series that SessionM and the Mobile Marketing Association (MMA) will jointly release called mPulse or Mobile Pulse, suggests that brands are not capturing consumer demand. While the majority of respondents did not take action on their mobile devices based on a commercial during the Super Bowl, they would like to do so. Most of the TV commercials did not present a clear call to action.
This year, Super Bowl watchers were more willing to divide their attention to the on-field action with second screens than they were to take a break from the commercials. Apparently, the ads were simply too important to miss. According to data that the Mobile Marketing Association and mobile ad company SessionM compiled, 59% of viewers used their phones more during the games as compared with 41% who did so more during commercial breaks. The study is part of a monthly series called “mPulse” (Mobile Pulse), which researches and analyzes the impact of mobile engagement across annual milestones and major events.
With TVs, computers, phones and tablets almost always within our reach, it’s rare our attention stays with one device for long. The Super Bowl is no exception, which presents marketers with an incredible opportunity. Leveraging mobile as a ‘second screen’ can bring interactivity to a whole new level.
Last year, marketers incorporated mobile into their Super Bowl marketing via second-screen initiatives and advertising opportunities. This year, marketers can expect to see social play a critical role in how mobile is used for branding and driving sales.
HBO recently ran an in-application holiday mobile campaign where 30 percent of consumers who watched a video made a post-click action to redeem a gift card.
As mobile continues to grow, marketers are beginning to explore emerging channels such as the mobile Web, video and social, but recent numbers from Apple point to the continued relevance of applications as a marketing vehicle.
Every successful product has them, and they can go by various names. To some, they are the superfans. To others, they might better be called the die-hards. According to experts in the mobile marketing space, however, app developers should figure out how to get closer to what they refer to as “power users.”
Hey all you “resolutioners”, you “starters”, “stoppers”, “changers” and “promisers”, it’s day three of 2013 and what have you done? If you’re like me you’re telling yourself that because the new year fell on a Tuesday, I may as well just take the rest of the week off to get ready for my life changing routine which I “promise” will begin on Monday! I do have something here to help you though, my loyal readers. I recently did an article on a mobile platform called SessionM which works in conjunction with many app sites that you all visit on a daily basis, rewarding you for your loyalty with mPOINTS.
Energizer is running an in-application advertising campaign that lets users learn more about the brand via a mobile game and sweepstakes. The Energizer campaign is running in Session M’s platform. In-app rewards are a tactic that more brands are eyeing as a way to target groups of engaged users.
Lars Albright, CEO of SessionM, explains how mobile apps have contributed to the holiday shopping season this year.
The idea of the “long tail” has come to fruition in the apps market. Consumers of varied hobbies, interests and tastes have pursued personal portfolios of apps that can meet essentially every need. Fortunately for advertisers, these apps are driving increased time spent with mobile media. Brands can also build engagement across apps by working with platforms rather than directly with niche apps. SessionM has developed a loyalty platform for mobile app publishers that spans multiple apps such as The Weather Channel, MTV News and even Shazam®
SessionM Co-Founder and CEO Lars Albright explains why he’s started his own venture.
Smartphones have proliferated so quickly and woven themselves into everyday habits so thoroughly, it is easy to forget that there are levels of mobile use; As with all other stages and platforms in the digital revolution, mobile not only had its early adopters. In this early maturing stage of the market, mobile also has its intense or “power users.”
Givingtuesday.org is a collaborative organization consisting of members such as Microsoft, the United Way, the United Nations Foundation, your local YMCA’s and many others. In support of this effort, SessionM, which is a mobile loyalty rewards platform, will be running their own campaign as part of the “12 days of giving” programs which are offered by a large variety of organizations across America during the Holiday season.
Too many dollars are spent on mobile banner ads that reach the wrong consumer at the wrong time in the wrong environment. If your goal is to deliver immersive brand experiences to consumers, our platform is a much more efficient and cost-effective way to make it happen.
SessionM credits its recent success in driving engagement to its rewards-based ad network. Users who interact with an ad on the SessionM network receive virtual currency which they can then redeem for gift cards, sweepstake entries or donations to a selection of charities. SessionM co-founder and CEO Lars Albright spoke with Inside Mobile Apps about the current state of mobile ads including why ad networks have to break away from banner ads, why advertisers have been slow to increase their spend on mobile and what to expect in the future from mobile ads.
From saviour of the industry to big fat zero over the past couple of years, gamification is now the trend that dare not speak its name in polite industry gaming circles. That doesn’t mean the concept of infusing digital activity with ludic feedback – especially when it’s rewarded in a well defined manner – has lost any of its power, though. Indeed, within the mobile monetisation space, the growth of real reward companies such as Kiip, Beintoo and SessionM demonstrates that aging multi-billion dollar dog, the advertising industry, is learning new tricks.
When the mobile app industry talks about success, it tends to tell a story of downloads. The more downloads you have, the better your app is doing, right? Not exactly. Downloads are crucial, of course, but they’re only half the story. The full equation looks like this: Success = downloads + loyalty.
Eric Levin chats with Session M’s CEO Lars Albright to discuss how the era of personal communication devices have changed the way we socialize and how companies market to consumers.
With gamification being a great way to retain and engage users, a new study by SessionM shows that their tools helped increase retention by 35 percent and increased engagement by 250 percent. This is a huge jump for mobile publishers who continue to have a difficult time keeping users entertained and using their apps.
American Family Insurance is seeing a strong initial engagement rate on a new mobile ad campaign that uses video and games to increase brand awareness and ultimately drive quotes from agents.
Mobile rewards network SessionM‘s recent ad campaign for American Family Insurance saw positive early results with more than 73 percent of users engaging with the insurance provider’s creative, and more than 17 percent clicking through to call an American Family Insurance agent.
This is, again apparently, the year of mobile. At least, that’s what I learned from this year’s Advertising Week extravaganza that invaded New York City. Executives from brands, agencies and publishers all crowed that this is the year they are paying attention to mobile.
Our traditional purchase funnel has splintered, often feeling more web-like than like a straight pathway where one touchpoint leads to the next. As marketers, this can make it a challenge for us to decide where to focus first. But regardless of the path your consumers may take, my advice: start at the end.
The talent wars are always a hot topic in the advertising industry. During a panel yesterday, five agency CEOs were asked about their biggest challenge. Although each was asked to answer differently, all five came back to retaining and developing talent as top on their minds.
Mobile advertising is big business but it seems that the only people really making money – I mean REALLY making money – are the ones running the ad networks. The reality of this industry is that we have done a huge disservice to mobile by trying to shoehorn the web version of display advertising onto the smaller, mobile screens. As advertisers drive up their expectations and consumers become less and less responsive, the rift that tension creates will sully the good name of mobile.
“Whether you get to 7% or not depends on the content. If you have a strong story and a strong product, you can afford to be bullish on mobile,” said Lou Paskalis, American Express’s VP of global media content development and mobile marketing in a panel discussion on the opening day of Advertising Week in New York.
SessionM, a principal sponsor, has a gamification/check-in element built into the app. You can get points for checking in and viewing videos, etc. that are redeemable for chances to win prizes. I admit that I am not generally a sucker for these gamifications’ inherently gimmicky prods to engage me. But I am playing along. Dangle a $200 Amazon gift card in front of this bookaholic and entice him to drill into content that is relevant to his interests anyway, and you haveprima facie evidence that gamification can work.
We’re working with a company called Session M that rewards users for engaging and consuming content on mobile devices. It’s great; you get points for watching ads and then can use them to buy gift cards or experiences or really cool things you’d actually use.
Fred Kirsch, the team’s head of new media, claims that the SessionM partnership has greatly improved the Patriots’ ability to interact with fans.
SessionM, a startup aiming to increase mobile app engagement, has a new addition to its board of directors – David Kenny, who’s currently serving as chairman and CEO of The Weather Channel.
As more and more of us access online content and services via smartphones and tablets, it’s becoming apparent that advertising that works on the Web viewed on desktop and laptop computers just won’t work as well – or at all – on mobile devices. What might work better than banners on mobile devices? A panel at MediaPost’s Mobile Insider Summit today in Lake Tahoe, streamed online, took a crack at it, and panelists had some pretty interesting answers…
Everyone has an opinion about how to make better formats for mobile ads. The problem at hand seems clear enough: Mobile ad formats are borrowed from desktop screens, and “do the same thing, only smaller” isn’t a winning formula. That’s why 88% of users have said they ignore in-app ads, and 79% call them “intrusive.” So what’s the solution? Bigger ads? Better banners?…
Mobile advertising is one of those tech areas that the average guy on the street might find boring. But it is quietly crucial to the way most of us interact with digital information and content – now, and (especially) in the future…
Lars Albright is on a mission to change the world – the world of mobile advertising, that is, by merging the disciplines of gaming with a scalable mobile advertising platform to create a more engaging experience for users and advertisers alike…
There’s plenty going on in the world of mobile advertising. Some of the big networks – such as Velti and Millennial Media – have completed their start up journey through to IPO. However, there are still plenty of relative newcomers thrusting forwards, looking to reinvent the business as well as make the big bucks. That’s the situation with SessionM…
Lars Albright, Co-Founder and CEO of SessionM, a start-up company specializing in mobile content, advertising and consumer engagement is no stranger to running successful startups…
Advertisers have long sought to grab the attention of the notoriously inattentive mobile user. And Lars Albright is seeking to provide just that by “gamifying” mobile ads. The co-founder of Quattro Wireless, which was bought by mobile device giant Apple for $275 million in 2009, left Apple last year to start SessionM, which aims to engage mobile users by tempting them to play a game, watch a video, take a poll or share information with friends – all for “M” points…
Mobile ad tech startup SessionM has opened up its venture capital cash hoard, bringing on two VPs from Apple Inc. and a senior director from Google Inc…
SessionM CEO and co-founder Lars Albright says the company has been recruiting aggressively since it raised a $20 million Series B a few months ago. Today, he’s announcing three big hires from Apple and Google…
We just had coffee with Lars Albright, co-founder of Quattro Wireless (bought by Apple for $275 million in 2009) and former director of publisher partnerships at Apple (iAd sales, basically) to hear about his new venture, SessionM…
Having formed almost a year ago to the day, Boston-based mobile ad start up [SessionM] has raised $20 million in a series B funding round led by Charles River Ventures…
Things seem to be going well for Boston-based SessionM since the company emerged from stealth in early March. The mobile advertising startup, launched by Quattro Wireless co-founder Lars Albright, has raised another $20 million in funding, according to VentureWire. That’s on top of the $6.5 million it raised from Highland Capital and Kleiner Perkins a year ago…
SessionM, a startup led by Quattro Wireless co-founder Lars Albright, just announced that it has raised $20 million in a Series B round of funding. The round was led by Charles River Ventures, with participation from past investors Highland Capital Partners and Kleiner Perkins Caufield & Byers. …
Lars Albright has never been one to shrink from a challenge. Now, having raised a $20 million round for his newest start-up, SessionM, he’s preparing to take aim at one of today’s most elusive audiences: the focused mobile user…
Lars Albright, co-founder of Quattro Wireless, announced his new company SessionM nearly a year ago. Now he’s ready to talk about what it actually does…
Boston’s Mobile Mafia: Why Facebook Should Have Stayed in New England…
iAd Creator Takes Another Swipe at Better Mobile Ads Startup SessionM borrows from gaming world to spice up ads…
There are no shortage of companies and smart people trying to tackle the mobile advertising problem: how best to integrate interesting ads into such a small screen. Lars Albright, one of the founders of the company that led to Apple’s iAd, thinks that game mechanics could be the answer to the mobile ad conundrum…
If there’s a new angle to mobile advertising, Lars Albright has seen it. That’s why his latest company, Boston-based SessionM, is so interesting…
He was the cofounder of Quattro wireless and helped launch Apple’s iAd. Now Lars Albright, CEO of SessionM, has a new trick to stop you from ignoring ads in mobile devices: You’ll be playing along…
Lars Albright is no slouch. The co-founder of Quattro Wireless, a mobile ad network acquired by Apple in 2010, Albright today announced details on his latest endeavor, SessionM…
When mobile phones users have short attention spans and are quick to switch to the latest new app, how do app developers keep users coming back? A new startup, SessionM, is seeking to help developers with a new loyalty and advertising service that uses elements of gamification…
As mobile marketing has evolved rapidly over the past decade, Lars Albright has had a hand in it – at m-Qube, Quattro Wireless and Apple. Now his latest startup, Boston-based SessionM, is out of stealth, and Albright believes the opportunity in the space has never been bigger…
Apple Bought This Entrepreneur’s Last Ad Tech Company – Now He’s Taking Another Shot. Serial entrepreneur Lars Albright cofounded Quattro Wireless, one of the first mobile ad companies to make mobile advertising technology…
An Apple luminary’s next big thing. Lars Albright helped build the tech giant’s innovative mobile ads. Now, he’s turned to something very different: making apps more fun…
Lars Albright helped Apple begin its first foray into mobile advertising after the company bought his company, Quattro Wireless, for nearly $300 million in 2010. Now Mr. Albright believes he has come up with a plan to offer mobile ads that are tougher for users to ignore than traditional promotions…
SessionM is emerging from stealth today and wants you to play. The Boston-based start-up aims to gamify mobile apps by awarding points to encourage certain user behavior…
Lars Albright, who co-founded Quattro Wireless, the mobile ad startup that Apple bought and that became iAds, has a new startup called SessionM…
Boston mobile entrepreneurs launch stealthy SessionM. Lars Albright, co-founder of Quattro Wireless, which was previously based in Boston and acquired by Apple Inc. in 2010, has launched a stealthy mobile-focused startup in Boston again and has already secured initial funding…
Interesting news in the mobile scene today. SessionM, a new Boston-area startup, announced it has raised $6.5 million in Series A financing from Highland Capital Partners, Kleiner Perkins Caufield & Byers (iFund), and mobile industry leaders…
Lars Albright, the entrepreneur whose technology now powers Apple’s iAds, has a new startup, and it just raised a $6.5 million round led by famed venture capital firm Kleiner Perkins Caufield & Byers…
After selling mobile ad startup Quattro Wireless to Apple (AAPL) in late 2009, Lars Albright took a job helping the iPhone maker work with its community of mobile app developers…
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