Here is a chronological list of all of our announcements. If you'd like to learn more, just give us a call!
BOSTON--(BUSINESS WIRE)--SessionM, the leading customer data and engagement platform, announced today that it has been cited in Gartner’s July 2018 Magic Quadrant for Mobile Marketing Platforms report as well as Gartner’s Market Guide for Customer Data Platforms for Marketing.
BOSTON--(BUSINESS WIRE)--SessionM today announced that it closed a $23.8 million funding round led by Salesforce Ventures with full participation from other existing premier investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers. This is the second investment in the company by Salesforce Ventures. SessionM is on pace for a record year of customer wins and revenue growth, and will use the funds to accelerate sales and marketing, product innovation, talent acquisition and global expansion.
BOSTON--(BUSINESS WIRE)--SessionM today announced a new integration with Salesforce, the global leader in CRM, to help brands unlock customer data to fuel interactions. SessionM is directly integrated with Salesforce Marketing Cloud, Commerce Cloud and Service Cloud to deliver personalized customer experiences across the customer journey, and is now available to all Salesforce customers on Salesforce AppExchange.
SessionM, the leading customer data and engagement platform, today unveiled a new feature set to help clients easily achieve General Data Protection Regulation (GDPR) compliance. The law impacts organizations who collect, use and process the personal data of EU citizens by providing EU consumers with the ability to access, restrict, correct and “forget” all personal data.
SessionM, the leading customer data and engagement platform, today announced that it’s been selected by TGI Fridays to enhance the omnichannel Fridays experience. Orchestrating data from across all guest touchpoints, SessionM will enable TGI Fridays to build stronger relationships with friends of the restaurant through more personalized and genuine interactions.
SessionM, the leading customer engagement platform, today unveiled SessionM University, a hub for tools and information to educate current and potential clients on getting the most out of their investments in customer data management, marketing automation and loyalty solutions on the SessionM platform. As a complement to SessionM’s advanced suite of capabilities, which help solve enterprise marketers’ toughest challenges, SessionM University provides resources that enable users at every experience stage to take their customer engagement efforts to the next level.
SessionM, the leading customer engagement platform, today announced that it has hired Amelio Vázquez-Reina as vice president of data science, artificial intelligence (AI) and machine learning. In this role, Vázquez-Reina will work closely alongside the data engineering team to lead strategic implementation of new AI solutions into the company’s platform.
SessionM, the leading customer engagement platform, has launched an important enhancement to its Audiences Module, which is helping marketers better understand behavior to prevent customer churn and calculate a recommendation for the next best offer. SessionM customers can now go beyond the traditional method of defining and creating customer segments using generic demographics or attribute data filters. Instead, marketers can now use more sophisticated data to target precise segments, like specific items purchased and customer spend thresholds, to drive more relevant and engaging offers.
SessionM, the leading customer engagement platform, announced today that it has been included as one of the most significant providers evaluated in “The Forrester Wave™: Customer Loyalty Solutions, Q3 2017” report. SessionM was included as one of the providers that matter most in an evaluation of 30 criteria, including technology platform and execution, pricing structure and customer base.
SessionM, the leading customer engagement platform, announced its Total Offer Management solution, which provides quick service and fast casual restaurants everything they need to drive targeted, profitable promotions quickly and easily. Built on over six years of experience developing engagement platforms for some of the world’s most successful enterprise brands, Total Offer Management is helping restaurants leverage the growing omnichannel market with the ability to create, target, deploy and analyze campaigns at the moment of impact.
SessionM, the leading customer engagement platform, announced today that it has been cited in Gartner’s July 2017 report, titled “Gear Up for the Evolving Multichannel Marketing Landscape.” The company was mentioned as a mobile marketing platform solution.
BOSTON & AMSTERDAM--(BUSINESS WIRE)--SessionM, the leading customer engagement platform, announced today that it has experienced high demand for its solution since announcing its expansion outside of the United States in March 2016.
“The enterprise brands we serve are global, and there’s incredible opportunity for SessionM to help them scale their customer engagement efforts around the world,” said Lars Albright, co-founder and CEO of SessionM. “At the same time, we’re learning a tremendous amount about needs in specific markets through our conversations with new prospects across Europe and beyond. Having coverage in place with qualified and experienced people helps us better serve existing clients, while building new relationships.”
SessionM, the leading Loyalty Marketing Automation Platform, announced today that it has been identified as a representative vendor in the Gartner "Market Guide for Mobile Marketing Platforms" report. SessionM was named in the Mobile Marketing Delivery and Communications category.
SessionM, the leading Loyalty Marketing Automation Platform, announced today the addition of Michael Simon, former CEO and current chairman of the board at LogMeIn, to SessionM’s board of directors as its platform continues to accelerate heading into 2017.
SessionM, an industry leading mobile-first marketing automation and loyalty platform, announced today that it was included in Forrester Research’s November 2016 report for B2C marketing professionals, Vendor Landscape: Mobile Engagement Automation Solutions.
SessionM, an industry leading mobile-first marketing automation and loyalty platform, announced today it has acquired LoyalTree, a provider of integrated point-of-sale (POS) marketing software for retail brands. The acquisition will make integration with point-of-sale systems easier and faster to deploy as well as cheaper to maintain. These combined capabilities also firmly position SessionM at the forefront of the fast-growing omnichannel marketing automation market.
BOSTON--(BUSINESS WIRE)--SessionM, an industry leading mobile-first marketing automation and loyalty platform, announced today that General Atlantic, a leading global growth equity firm, has led a $35 million strategic growth investment round in the company. Salesforce Ventures also participated as a new investor, along with existing investors including Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers.
BOSTON--(BUSINESS WIRE)--SessionM, the market leader in mobile-first customer engagement and loyalty technology, today announced that it is launching its global channel program, helping partners integrate, deploy and scale mobile loyalty and engagement solutions for their clients. The company will be working with consulting partners, technology partners and VAR/OEM/resale partners as its customer base increases under the leadership of Adam Morgan, who joined SessionM in March from Sitecore.
BOSTON--(BUSINESS WIRE)--SessionM, a pioneer in real-time personalization and loyalty technology, and Bottle Rocket, a leading mobile strategy, design and development company and part of the Ogilvy & Mather and WPP network of global agencies, today announced a partnership that will enable brands to deliver richer, more immersive mobile apps powered by true mobile loyalty. This new joint offering will allow Bottle Rocket to build apps that fuel consumer engagement and retention with powerful new features from SessionM – an essential task as brand loyalty is widely held as one of the most important battlegrounds in marketing today.
BOSTON-- (BUSINESS WIRE)--SessionM, pioneers in mobile marketing cloud technology, today announced that it is expanding outside of the United States, opening a new office in London to support its rapid company growth. The new international office will support activities in Europe, the Middle East and Africa.
20-year mobile veteran Phillip Clement will be brought on to lead the London office, serving as vice president of enterprise sales for EMEA. Clement has worked with leading-edge products at the forefront of innovation with organizations such as Vodafone, BT and Cable & Wireless. Most recently, he worked with bemoko, a mobile platform software startup, where he drove triple-digit growth working with brands such as Pizza Hut, Victoria’s Secret, JCPenney and AT&T. Clement then led its acquisition by SDL plc, a customer experience software company.
BOSTON--(BUSINESS WIRE)--SessionM, the market leader in mobile-first loyalty and engagement solutions, today announced that it has hired Todd Donahue as chief financial officer as the company prepares for rapid growth in 2016, fueled by the expansion of its industry-leading Mobile Marketing Cloud in the enterprise sector.
Donahue has more than 20 years of finance, operating and M&A experience in enterprise software, SaaS and mobile technology. He joins SessionM from enterprise recruiting software company erecruit, where he served as CFO and COO...
ATLANTA, Nov. 19, 2015 /PRNewswire/ -- Cricket Wireless announces a new twist on the traditional customer loyalty program with the launch of Cricket Rewards. The only program of its kind in the no annual contract space, Cricket Rewards gives customers a super easy way to earn redeemable points through the things they do naturally like checking the weather, tracking their fitness, or just being a Cricket customer.
Powered by an exclusive relationship with SessionM's Mobile Marketing Cloud and mPLUS Rewards (the world's leading mobile loyalty platform), Cricket Rewards is accessible through the Cricket Rewards app, MyCricket app or Cricketwireless.com website.
BETHESDA, MARYLAND -- (Marketwired - Nov. 11, 2015) - Snipp Interactive Inc. (TSX VENTURE:SPN) ("Snipp"), an international provider of marketing promotions, rebates and loyalty solutions listed on the TSX Venture Exchange, has signed a twelve month Master Services Agreement (MSA) with SessionM, the market leader in mobile-first loyalty and engagement solutions. The contract focuses on using Snipp's proprietary SnippCheck receipt processing solution to reward customers for their activity within the SessionM ecosystem of apps and websites.
The MSA comes on the back of a six-month pilot program, which successfully integrated SnippCheck into SessionM's extensive mPLUS Rewards network...
SessionM, BOSTON-- (BUSINESS WIRE)-- SessionM, the market leader in mobile-first loyalty and engagement solutions, today announced the addition of Receipt Capture technology to its platform. SessionM's Receipt Capture motivates the consumer on their path to purchase, while providing brands with greater visibility to attribution when it comes to measuring ROI for their mobile marketing efforts.
SessionM, the market leader in mobile-first loyalty and engagement solutions, today announced that several more category leaders have signed on to its industry leading Mobile Marketing Cloud. The platform combines marketing automation with personalized messaging and data management, enabling brands to engage directly with consumers via mobile while guiding them down the path to purchase and loyalty. The announcement comes just months after the platform debuted and the company secured growth capital to accelerate aggressive expansion in the enterprise-marketing sector.
SessionM, the market leader in mobile data management and engagement tools, and Phoenix Marketing International (PMI), a top 20 market research company known for its excellence in product innovation, customer experience, communications and brand insights, today announced an exclusive partnership that will redefine how traditional market research is gathered, delivered and executed via a breakthrough mobile-first approach.
SessionM, the market leader in mobile-first loyalty and engagement solutions, today announced that it has closed a new $12M investment round led by Causeway Media Partners, a growth equity firm focused on investments in technology and media relating to sports founded by Boston Celtics principal owner Wyc Grousbeck, with additional participation from Commerce Ventures and existing investors Highland Capital Partners, Charles River Ventures and Kleiner Perkins Caufield & Byers.
PGA TOUR and SessionM, the next generation consumer loyalty and engagement platform, today announced an omnichannel partnership to offer the PGA TOUR’s first points rewards program for fans across its desktop, mobile web and app properties.
SessionM, the next generation consumer loyalty and engagement platform, today announced its partnership with NASCAR Digital Media, to power a fan loyalty and rewards experience for the NASCAR MOBILE™ app. The program has officially launched in time for the 2015 Daytona 500® on Sunday, February 22nd.
SessionM today announced it has partnered with Skyhook to deliver venue-specific ad experiences and consumer insights across SessionM’s app network, reaching over 60 million US consumers per month. SessionM’s Mobile Audience Segment Targeting (mCAST) capabilities allows brands to create their own targeting segments based on first-party data and dynamically target their ad creative accordingly. Combined with Skyhook’s first-party location data and Context Accelerator Hyperlocal IP targeting, brands can now deliver these marketing experiences with unmatched relevancy based on that audience’s profile, mobile behavior and current location.
Today, SessionM announced the Rewards for Merchants API, which allows retailers to offer a highly personalized and turnkey loyalty program to consumers. Through this new offering, any retailer can award SessionM’s loyalty currency, known as mPOINTS, to consumers for qualified purchases which can be redeemed for rewards like store gift cards and merchandise.
SessionM, the leading mobile loyalty and engagement platform, today announced a partnership with Datalogix, the company connecting digital marketing to in-store sales, to expand SessionM’s mobile ad capabilities by building audiences based on offline purchases and measuring the impact of mobile advertising on offline sales.
SessionM today announced the launch of a new self-service audience acquisition platform, SessionM OnDemand, to help mobile app developers acquire high quality installs at a fraction of typical market rates. With the cost of acquiring users rising, app marketers are putting more of an emphasis on buying quality installs versus quantity. SessionM powers a loyalty platform for an expansive network of apps in all categories; as a result, the company is able to identify and segment the most active, loyal and engaged mobile users on both iOS and Android platforms. These “Power Users” represent the top 33% of users who drive 80% of all in-app activity and revenue, generating the highest lifetime value.
SessionM and Rakuten have announced a strategic partnership to power the expansion of the Rakuten Super Points loyalty program. This is SessionM’s first partnership in the Japanese market, and is a strategic next step in its global expansion plans for 2014.
SessionM, the leading mobile loyalty and engagement platform, today announced the strategic expansion of its management team with the addition of Paul Krasinski, Senior Vice President of Business Development and Strategy. This new hire comes on the heels of a record-breaking first quarter for the company with new multi-million dollar brand buys, key mobile publisher integrations that introduced SessionM’s platform into new categories as well as strategic partners that will bring the platform into new global markets later this quarter.
SessionM, powering the loyalty program used by hundreds of leading mobile apps, today announced a partnership with Punchcard, a shopping app that rewards consumers for completing in-store purchases at over 15 million locations including every restaurant, retailer, grocery store and gas station nationwide.
In 2013, Ludia incorporated the SessionM platform into Family Feud & Friends on both iOS and Android platforms. Based on the success seen from these integrations, Ludia is expanding the partnership to include their entire catalogue of games, including titles like Jurassic Park Builder™ and six upcoming titles coming out later this year.
SessionM, the mobile loyalty and rewards platform, today announced the availability of mPLACES, helping brands and retailers drive store traffic and purchases, by rewarding consumers for checking into specific locations.
SessionM kicked off this year’s “12 Days of Giving” mobile giving drive in conjunction with the #GivingTuesday movement. Mobilizing its mPOINTS network, SessionM is making it simple to donate to 16 different leading charities, including St. Jude Children’s Hospital, ASPCA and the Wounded Warrior Project. SessionM will match all donations made for 12 days, ending December 14.
SessionM, the mobile loyalty and rewards platform, today announced the availability of mCAST (Mobile Custom Audience Segmentation Tool), helping brands and publishers create mobile ad and content experiences based on consumers’ self-reported preferences. mCAST is the first mobile targeting solution that combines self-reported survey data with other first-party data sources, allowing brands to reach the right audience for every campaign.
SessionM today announced it has been named a finalist for The Massachusetts Technology Leadership Council’s 2013 Consumer Product of the Year Award. In it’s 16th year, The Massachusetts Technology Leadership Awards celebrate innovation and leadership in technology.
SessionM, the leading mobile loyalty and ad platform, today announced a partnership with Zynga (NASDAQ: ZNGA), a leading provider of social game services. This first-time partnership will offer mPOINTS to Scramble with Friends players for unlocking in-game achievements and interacting with innovative new ad experiences as they play. mPOINTS will be redeemable for real-world rewards, such as iTunes and Amazon gift cards, as well as to be used to enter additional SessionM sweepstakes and contests.
SessionM, the leading mobile loyalty and advertising platform, today announced it has been selected as a winner in the category of Most Innovative Ad Technology for the 2013 MITX Innovation Awards.
SessionM CoFounder and CEO Lars Albright has been named one of The Boston Globe’s “Most Innovative People in Massachusetts.” Albright is recognized among a dozen innovators in the Massachusetts business and community sectors, ranging from technology pioneers to inspirational leaders in the nonprofit space, who have seen tremendous success in the past year.
SessionM, a leading mobile loyalty and monetization platform, today announced the availability of Consumer Polls, a new feature that allows advertisers and developers to launch in-app polls across millions of mobile users. The Consumer Polls are quick and easy to launch, and can equip advertisers and developers with real-time product feedback, as well as a deeper understanding of mobile users and how they interact with their devices.
SessionM today announced they have been named one of the “Hottest Companies in Boston” by Lead411. This list, compiled by the research team at Lead411, recognizes the fastest growing, privately-held Boston companies in the Software, Wireless, Internet, Hardware and Media industry.
SessionM, the leading mobile loyalty and advertising platform, today announced Co-Founder and CEO Lars Albright is the recipient of the BostInno 50 on Fire Award. The award recognizes the hottest Boston-based disruptors and innovators spanning a variety of industries–including technology, marketing and advertising, sports and fitness, and education, to name a few–who are igniting the Boston scene.
SessionM, the leading mobile loyalty and advertising platform, today announced they are the recipient of the Internet Advertising Competition Best Insurance Mobile Application Award, for their Distracted Driving mobile advertising campaign with advertising agency, Mindshare and American Family Insurance.
SessionM, the leading mobile loyalty and advertising platform, today announced a partnership with mobile game developer Ludia Inc. to increase mobile game sessions within the Family Feud® app. This partnership marks continued activity for SessionM within the mobile game space as developers move beyond referencing the number of downloads as the only success metric.
SessionM, the leading mobile loyalty and advertising platform, today announced a partnership with Runtastic, a mobile health and fitness company dedicated to making exercise easy and fun. Runtastic has more than 20 million downloads across six different apps that offer users a variety of highly focused tracking and fitness apps. With more than 7.5 million registered users, 300,000 daily active users, and more than 3.5 million monthly users, Runtastic offers mobile users a fun and easy way to keep track of their fitness endeavors.
SessionM Co-founder and CEO Lars Albright is today recognized as a recipient of the Direct Marketing News 40 under 40 award. The award recognizes marketing executives who have demonstrated their ability to grow companies, deliver results for clients and address problems in the digital marketing industry.
Today, SessionM announced data that illustrates the success app developers experienced when utilizing the platform. On average, after integrating SessionM, app developers have seen a 35 percent increase in retention rate and a 25 percent lower bounce rate (those users who visit the app only once). Additionally, when comparing SessionM users to non-users, app developers enjoyed a 250 percent lift in in-app activities per visit. This also extends to increased social sharing.
American Family Insurance is increasing its focus on mobile marketing through a new partnership with SessionM and Mindshare, allowing the company to expand on its effort to deliver innovative mobile ad experiences to increase awareness and consideration. The campaign will leverage integrated mobile video and game-based ad experiences across SessionM’s network.
SessionM has been honored as the recipient of the 2012 MassTLC Technology Leadership Award in the Start-Up to Watch Category. SessionM was presented with the award on September 13 at the MassTLC Leadership Awards Gala, which drew more than 600 technology executives, entrepreneurs and investors.
SessionM Co-Founder and CEO Lars Albright has been recognized as one of Boston Business Journal’s 2012 40 Under 40 honorees, which is awarded to young Boston professionals with outstanding achievements and a strong commitment to civic engagement.
SessionM today announced David Kenny, chairman and CEO of The Weather Channel Companies (TWCC), will be joining its board of directors. “It’s never been a more exciting time to work in the digital sector, especially in regard to mobile,” said Kenny. “SessionM is distinctly positioned in this high-growth market. I’m impressed by what the team has accomplished to date but even more excited for its future and look forward to being a part of it.
Recognized for creating new opportunities in the Global Silicon Valley.
Apple and Google Executives Join the Gamification and Mobile Advertising Leader.
Former Apple Exec/Quattro Co-founder and Veteran Team Come Out of Stealth to Launch Platform with Major Media Companies, Developers, and Advertisers on Board.
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