Press Releases

SessionM, a leading customer data and engagement platform, today announced it was recognized in Gartner’s October 2018 Market Guide for Loyalty Management for its loyalty management and customer data platform (CDP) capabilities.

SessionM, a market leading customer data and engagement platform, today announced new advanced loyalty solutions for clients to bolster customer frequency, spend and brand advocacy. On average, SessionM clients see loyalty program members make 15% more purchases than non-loyalty members due to enhanced program personalization. Now SessionM customers will have greater control and flexibility around managing earning velocity by specific source and targeting personalized benefits to customers based on status within a customer engagement program.

BOSTON--(BUSINESS WIRE)--SessionM, the leading customer data and engagement platform, announced today that it has been cited in Gartner’s July 2018 Magic Quadrant for Mobile Marketing Platforms report as well as Gartner’s Market Guide for Customer Data Platforms for Marketing.

BOSTON--(BUSINESS WIRE)--SessionM today announced that it closed a $23.8 million funding round led by Salesforce Ventures with full participation from other existing premier investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers. This is the second investment in the company by Salesforce Ventures. SessionM is on pace for a record year of customer wins and revenue growth, and will use the funds to accelerate sales and marketing, product innovation, talent acquisition and global expansion.

BOSTON--(BUSINESS WIRE)--SessionM today announced a new integration with Salesforce, the global leader in CRM, to help brands unlock customer data to fuel interactions. SessionM is directly integrated with Salesforce Marketing Cloud, Commerce Cloud and Service Cloud to deliver personalized customer experiences across the customer journey, and is now available to all Salesforce customers on Salesforce AppExchange.

SessionM, the leading customer data and engagement platform, today unveiled a new feature set to help clients easily achieve General Data Protection Regulation (GDPR) compliance. The law impacts organizations who collect, use and process the personal data of EU citizens by providing EU consumers with the ability to access, restrict, correct and “forget” all personal data.

SessionM, the leading customer data and engagement platform, today announced that it’s been selected by TGI Fridays to enhance the omnichannel Fridays experience. Orchestrating data from across all guest touchpoints, SessionM will enable TGI Fridays to build stronger relationships with friends of the restaurant through more personalized and genuine interactions.

SessionM, an industry leading mobile-first marketing automation and loyalty platform, announced today that it was included in Forrester Research’s November 2016 report for B2C marketing professionals, Vendor Landscape: Mobile Engagement Automation Solutions.

SessionM, an industry leading mobile-first marketing automation and loyalty platform, announced today it has acquired LoyalTree, a provider of integrated point-of-sale (POS) marketing software for retail brands. The acquisition will make integration with point-of-sale systems easier and faster to deploy as well as cheaper to maintain. These combined capabilities also firmly position SessionM at the forefront of the fast-growing omnichannel marketing automation market.

BOSTON--(BUSINESS WIRE)--SessionM, an industry leading mobile-first marketing automation and loyalty platform, announced today that General Atlantic, a leading global growth equity firm, has led a $35 million strategic growth investment round in the company. Salesforce Ventures also participated as a new investor, along with existing investors including Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers.

BOSTON--(BUSINESS WIRE)--SessionM, the market leader in mobile-first customer engagement and loyalty technology, today announced that it is launching its global channel program, helping partners integrate, deploy and scale mobile loyalty and engagement solutions for their clients. The company will be working with consulting partners, technology partners and VAR/OEM/resale partners as its customer base increases under the leadership of Adam Morgan, who joined SessionM in March from Sitecore.

BOSTON--(BUSINESS WIRE)--SessionM, a pioneer in real-time personalization and loyalty technology, and Bottle Rocket, a leading mobile strategy, design and development company and part of the Ogilvy & Mather and WPP network of global agencies, today announced a partnership that will enable brands to deliver richer, more immersive mobile apps powered by true mobile loyalty. This new joint offering will allow Bottle Rocket to build apps that fuel consumer engagement and retention with powerful new features from SessionM – an essential task as brand loyalty is widely held as one of the most important battlegrounds in marketing today.

BOSTON-- (BUSINESS WIRE)--SessionM, pioneers in mobile marketing cloud technology, today announced that it is expanding outside of the United States, opening a new office in London to support its rapid company growth. The new international office will support activities in Europe, the Middle East and Africa. 20-year mobile veteran Phillip Clement will be brought on to lead the London office, serving as vice president of enterprise sales for EMEA. Clement has worked with leading-edge products at the forefront of innovation with organizations such as Vodafone, BT and Cable & Wireless. Most recently, he worked with bemoko, a mobile platform software startup, where he drove triple-digit growth working with brands such as Pizza Hut, Victoria’s Secret, JCPenney and AT&T. Clement then led its acquisition by SDL plc, a customer experience software company.

BOSTON--(BUSINESS WIRE)--SessionM, the market leader in mobile-first loyalty and engagement solutions, today announced that it has hired Todd Donahue as chief financial officer as the company prepares for rapid growth in 2016, fueled by the expansion of its industry-leading Mobile Marketing Cloud in the enterprise sector. Donahue has more than 20 years of finance, operating and M&A experience in enterprise software, SaaS and mobile technology. He joins SessionM from enterprise recruiting software company erecruit, where he served as CFO and COO...

SessionM today announced it has partnered with Skyhook to deliver venue-specific ad experiences and consumer insights across SessionM’s app network, reaching over 60 million US consumers per month. SessionM’s Mobile Audience Segment Targeting (mCAST) capabilities allows brands to create their own targeting segments based on first-party data and dynamically target their ad creative accordingly. Combined with Skyhook’s first-party location data and Context Accelerator Hyperlocal IP targeting, brands can now deliver these marketing experiences with unmatched relevancy based on that audience’s profile, mobile behavior and current location.

Today, SessionM announced the Rewards for Merchants API, which allows retailers to offer a highly personalized and turnkey loyalty program to consumers. Through this new offering, any retailer can award SessionM’s loyalty currency, known as mPOINTS, to consumers for qualified purchases which can be redeemed for rewards like store gift cards and merchandise.

SessionM, the leading mobile loyalty and engagement platform, today announced a partnership with Datalogix, the company connecting digital marketing to in-store sales, to expand SessionM’s mobile ad capabilities by building audiences based on offline purchases and measuring the impact of mobile advertising on offline sales.

SessionM today announced the launch of a new self-service audience acquisition platform, SessionM OnDemand, to help mobile app developers acquire high quality installs at a fraction of typical market rates. With the cost of acquiring users rising, app marketers are putting more of an emphasis on buying quality installs versus quantity. SessionM powers a loyalty platform for an expansive network of apps in all categories; as a result, the company is able to identify and segment the most active, loyal and engaged mobile users on both iOS and Android platforms. These “Power Users” represent the top 33% of users who drive 80% of all in-app activity and revenue, generating the highest lifetime value.

SessionM and Rakuten have announced a strategic partnership to power the expansion of the Rakuten Super Points loyalty program. This is SessionM’s first partnership in the Japanese market, and is a strategic next step in its global expansion plans for 2014.

SessionM, the leading mobile loyalty and engagement platform, today announced the strategic expansion of its management team with the addition of Paul Krasinski, Senior Vice President of Business Development and Strategy. This new hire comes on the heels of a record-breaking first quarter for the company with new multi-million dollar brand buys, key mobile publisher integrations that introduced SessionM’s platform into new categories as well as strategic partners that will bring the platform into new global markets later this quarter.

SessionM, powering the loyalty program used by hundreds of leading mobile apps, today announced a partnership with Punchcard, a shopping app that rewards consumers for completing in-store purchases at over 15 million locations including every restaurant, retailer, grocery store and gas station nationwide.

In 2013, Ludia incorporated the SessionM platform into Family Feud & Friends on both iOS and Android platforms. Based on the success seen from these integrations, Ludia is expanding the partnership to include their entire catalogue of games, including titles like Jurassic Park Builder™ and six upcoming titles coming out later this year.

SessionM Co-founder and CEO Lars Albright is today recognized as a recipient of the Direct Marketing News 40 under 40 award. The award recognizes marketing executives who have demonstrated their ability to grow companies, deliver results for clients and address problems in the digital marketing industry.

Today, SessionM announced data that illustrates the success app developers experienced when utilizing the platform. On average, after integrating SessionM, app developers have seen a 35 percent increase in retention rate and a 25 percent lower bounce rate (those users who visit the app only once). Additionally, when comparing SessionM users to non-users, app developers enjoyed a 250 percent lift in in-app activities per visit. This also extends to increased social sharing.

American Family Insurance is increasing its focus on mobile marketing through a new partnership with SessionM and Mindshare, allowing the company to expand on its effort to deliver innovative mobile ad experiences to increase awareness and consideration. The campaign will leverage integrated mobile video and game-based ad experiences across SessionM’s network.

SessionM has been honored as the recipient of the 2012 MassTLC Technology Leadership Award in the Start-Up to Watch Category. SessionM was presented with the award on September 13 at the MassTLC Leadership Awards Gala, which drew more than 600 technology executives, entrepreneurs and investors.

SessionM Co-Founder and CEO Lars Albright has been recognized as one of Boston Business Journal’s 2012 40 Under 40 honorees, which is awarded to young Boston professionals with outstanding achievements and a strong commitment to civic engagement.

SessionM today announced David Kenny, chairman and CEO of The Weather Channel Companies (TWCC), will be joining its board of directors. “It’s never been a more exciting time to work in the digital sector, especially in regard to mobile,” said Kenny. “SessionM is distinctly positioned in this high-growth market. I’m impressed by what the team has accomplished to date but even more excited for its future and look forward to being a part of it.

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