Mastercard to add to services momentum with acquisition of Dynamic Yield, McDonald’s cutting-edge personalization platform


McDonald’s will continue to scale and integrate the technology to further enhance customer experience

Complementary offering provides additional Mastercard value beyond the transaction

Mastercard (NYSE: MA) and McDonald’s (NYSE: MCD) today announced an agreement for Mastercard to acquire McDonald’s state-of-the art personalization platform and decision engine company, Dynamic Yield. Dynamic Yield’s technology is a natural addition to Mastercard’s existing suite of services that help brands deliver more effective and trusted customer experiences across channels.

Read the full press release here.

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