Mastercard to add to services momentum with acquisition of Dynamic Yield, McDonald’s cutting-edge personalization platform

Alex Perrein Dec 21, 2021

McDonald’s will continue to scale and integrate the technology to further enhance customer experience

Complementary offering provides additional Mastercard value beyond the transaction

Mastercard (NYSE: MA) and McDonald’s (NYSE: MCD) today announced an agreement for Mastercard to acquire McDonald’s state-of-the art personalization platform and decision engine company, Dynamic Yield. Dynamic Yield’s technology is a natural addition to Mastercard’s existing suite of services that help brands deliver more effective and trusted customer experiences across channels.

Read the full press release here.