McDonald’s will continue to scale and integrate the technology to further enhance customer experience
Complementary offering provides additional Mastercard value beyond the transaction
Mastercard (NYSE: MA) and McDonald’s (NYSE: MCD) today announced an agreement for Mastercard to acquire McDonald’s state-of-the art personalization platform and decision engine company, Dynamic Yield. Dynamic Yield’s technology is a natural addition to Mastercard’s existing suite of services that help brands deliver more effective and trusted customer experiences across channels.
Making your data actionable so you can make your customers more loyal and profitable.