SessionM Acquires LoyalTree to Deliver Closed-Loop Offer Management at Point-of-Sale

SessionM, an industry leading mobile-first marketing automation and loyalty platform, announced today it has acquired LoyalTree, a provider of integrated point-of-sale (POS) marketing software for retail brands. The acquisition will make integration with point-of-sale systems easier and faster to deploy as well as cheaper to maintain. These combined capabilities also firmly position SessionM at the forefront of the fast-growing omnichannel marketing automation market.

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