SessionM Launches Audience Marketplace for App Developers

SessionM today announced the launch of a new self-service audience acquisition platform, SessionM OnDemand, to help mobile app developers acquire high quality installs at a fraction of typical market rates. With the cost of acquiring users rising, app marketers are putting more of an emphasis on buying quality installs versus quantity. SessionM powers a loyalty platform for an expansive network of apps in all categories; as a result, the company is able to identify and segment the most active, loyal and engaged mobile users on both iOS and Android platforms. These “Power Users” represent the top 33% of users who drive 80% of all in-app activity and revenue, generating the highest lifetime value.

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