SessionM Partners with Skyhook to Deliver Venue-Specific Content, Dynamic Marketing Experiences and Consumer Intelligence

convertiv Sep 29, 2014

SessionM today announced it has partnered with Skyhook to deliver venue-specific ad experiences and consumer insights across SessionM’s app network, reaching over 60 million US consumers per month. SessionM’s Mobile Audience Segment Targeting (mCAST) capabilities allows brands to create their own targeting segments based on first-party data and dynamically target their ad creative accordingly. Combined with Skyhook’s first-party location data and Context Accelerator Hyperlocal IP targeting, brands can now deliver these marketing experiences with unmatched relevancy based on that audience’s profile, mobile behavior and current location.