SessionM, the leading customer engagement platform, has launched an important enhancement to its Audiences Module, which is helping marketers better understand behavior to prevent customer churn and calculate a recommendation for the next best offer. SessionM customers can now go beyond the traditional method of defining and creating customer segments using generic demographics or attribute data filters. Instead, marketers can now use more sophisticated data to target precise segments, like specific items purchased and customer spend thresholds, to drive more relevant and engaging offers.
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