BOSTON–(BUSINESS WIRE)–SessionM, an industry leading mobile-first marketing automation and loyalty platform, announced today that General Atlantic, a leading global growth equity firm, has led a $35 million strategic growth investment round in the company. Salesforce Ventures also participated as a new investor, along with existing investors including Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers.
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