SessionM’s mCAST Personalizes the Mobile Ad Experience

SessionM, the mobile loyalty and rewards platform, today announced the availability of mCAST (Mobile Custom Audience Segmentation Tool), helping brands and publishers create mobile ad and content experiences based on consumers’ self-reported preferences. mCAST is the first mobile targeting solution that combines self-reported survey data with other first-party data sources, allowing brands to reach the right audience for every campaign.

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