Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long run, you’ll lose
Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share
And as more companies mature from making impulsive decisions based on data in spreadsheets to making data-driven decisions based on statistics collected through automation, more marketers are minimizing risk to play their cards by the numbers
This year at Dreamforce, some of the fastest growing, most admired digital brands laid their cards on the table.