37pc of mobile users blocked ads in Q4: report

Jan 28, 2016

The use of ad-blocking software, which had been stable for a while, grew 10 percent during the fourth quarter of 2015, driven by increasing use on mobile, according to new data for GlobalWebIndex.

With Apple opening the doors to ad-blocking on iOS devices last fall, the possible ramifications have been a hot topic among marketers. The fourth quarter research suggests that mobile users are gravitating toward ad-blocking, with GlobalWebIndex reporting that 36.7 percent of mobile users have used an ad blocker…