Every time a customer goes online, she must wade through all sorts of content vying for her attention: emails, tweets, Facebook alerts. How’s a brand to stand out? Reward users, says Lars Albright, CEO of SessionM, a start-up that creates loyalty campaigns for brands such as Viacom and Honda. He talked to Inc.’s Jeff Haden about a better way to rise above the noise.
Making your data actionable so you can make your customers more loyal and profitable.