5 tips from SessionM on how developers can turn average users into power users

convertiv Feb. 28, 2013

SessionM has a term for users who are constantly using their mobile device. The rewards-based ad network calls them power users, which are defined as users who generate the most in-app activity — including interacting with mobile content, social activities and in-app ads — across all app categories. The company’s co-founder and chief technology officer Scott Weller — formally of MDI, GameLogic and Gamesville.com — lays out five tips on how developers can turn average users into power users, resulting in a higher potential for the success of an app.

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