A survey carried out by TIME Magazine last year describes the dependence on mobile. In the United States alone, almost 90 percent of adults carry a mobile phone. A quarter of respondents check their phones every 30 minutes and a fifth cannot spend 10 minutes without checking their mobile devices. Further, a third of respondents admitted that being without their mobile phones for even a short time leaves them feeling anxious. This huge dependence on mobile is an opportunity for marketers to engage customers and prospects on a device that’s rarely out of arm’s reach. Experts share six tips for a robust mobile marketing strategy.
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