When the Apple Card was first announced, most critics shrugged at its seemingly mundane perks. While it’s true that the incentives and rewards offered are nothing unique in the world of credit cards, we may have been too quick to jump on the judgment bandwagon. Here we take a look at how the Apple Card might play into a larger Apple Loyalty strategy for Apple that spans the company’s products and services ecosystem. Read the full article in Sales Tech Star.
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