Ad Start-up Nabs Big Clients, Expands

convertiv Jul 12, 2012

Advertisers have long sought to grab the attention of the notoriously inattentive mobile user. And Lars Albright is seeking to provide just that by “gamifying” mobile ads. The co-founder of Quattro Wireless, which was bought by mobile device giant Apple for $275 million in 2009, left Apple last year to start SessionM, which aims to engage mobile users by tempting them to play a game, watch a video, take a poll or share information with friends – all for “M” points…