Advertising Week: There’s Sort Of An App For That

SessionM, a principal sponsor, has a gamification/check-in element built into the app. You can get points for checking in and viewing videos, etc. that are redeemable for chances to win prizes. I admit that I am not generally a sucker for these gamifications’ inherently gimmicky prods to engage me. But I am playing along. Dangle a $200 Amazon gift card in front of this bookaholic and entice him to drill into content that is relevant to his interests anyway, and you haveprima facie evidence that gamification can work.

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