Quick service restaurants (QSRs) are the consumer’s go-to for good food served fast. In fact, QSRs account for 57 percent of foot traffic across all restaurant segments. Convenience, price and food quality are the QSR’s main selling points, but what drives consumers to visit one particular QSR over another? Their reasons are varied, from the ability to use an aggregator app to order delivery or even being able to take advantage of a loyalty programs.
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