Power users accounted for 78% of the total time spent in apps in the first quarter, accounting for nearly five times more sessions per month than average users. “Power users” are defined as the third of people responsible for the most in-app actions on its rewards-based network in the quarter, according to new data from mobile ad platform SessionM. Through its in-app ad platform, SessionM promises to boost engagement rates by investing apps with game-like features that reward users with mPoints toward retail gift cards in return for completing actions like watching promotional videos or sharing content on Facebook. The company says power users complete 10 times more in-app actions per month than average, regardless of whether they collected mPoints.
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