Are You Mining Loyalty Gold?

NATIONAL REPORT — Equipped with loyalty programs, convenience store retailers are collecting more data on their customers than ever before and the reasoning behind it is clear to data experts.

“It’s imperative to use loyalty data to retain customers since it’s seven times more expensive to acquire a new customer than it is to encourage a visit from an existing customer,” said Zach Goldstein, CEO of digital customer engagement platform Thanx. Read the full article in Convenient Store News.