Big Moment For CDPs, As Twilio Confirms $3.2B Deal For Segment

Twilio will acquire customer data platform Segment for a $3.2 billion in stock, the companies said Monday. Forbes first reported the deal on Friday.

Twilio powers automated mobile communications for clients such as Airbnb, Lyft, Blue Apron, Netflix, Hulu and Salesforce. Its Flex platform supports billions of in-app notifications, SMS alerts, automated voice calls and other messages key to mobile engagement and customer experience.

The deal’s $3.2 billion price tag (albeit in stock) sets a new high-water mark for CDP valuations. Previous CDP acquisitions include Mastercard’s year-ago purchase of SessionM (terms undisclosed) and semi-conductor builder ARM Holdings’ 2018 purchase of Treasure Data for an estimated $600 million.

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