Brands Must Lead – and Follow – Consumers through the Purchase Journey

Dec 8, 2015

In a world now dominated by mobile and digital, brands must lead, not follow, consumers through the purchase journey, in order to motivate them to perform high-value behaviors that will make lifetime customer value grow exponentially.

Just knowing that a consumer visited a store or a site after he or she left is no longer enough.  Today brands need to bring consumers to their sites consciously and lead them while they are there, engaging them on a very personal level, capturing their behavior in real-time and updating their personal profiles dynamically – all while having very relevant, contextual communication with them.