Built to Last: Crafting the ultimate customer experience

We believe that the best way to maximize profitability is to optimize every customer engagement in every channel every day.

On the revenue line, that means building out an ideal path for each customer based off of historical purchases, what they’ve expressed interest in tacitly through observed behavior (cart, browsing, social sharing), expressed interests from the customer, and your own domain expertise.

Read the full article in VentureBeat.