Digital Trends Shaping 2020 Holiday Shopping

In a year unlike any other, retailers are experiencing a holiday shopping season unlike any other.

As public health concerns have consumers engaging in more online ordering and a down economy impacts spending, typical habits are out the door. Merchants’ varying degrees of digital readiness will, in turn, have an outsize impact on their success.

We expect this year’s vast differences to manifest for retailers in a few different ways. And based on what we know about customer loyalty and data-driven engagement, the way retailers address these trends will determine whether consumers return over the long run.

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