Data Science is creating great possibilities in sales and marketing. Data was formerly considered the byproduct of engagement. Now, it’s primarily viewed as the ingredients. Lars shares insight on how data gets transformed into (customer) experiences, what mindset changes need to be made to achieve the (latest) holy grail of marketing- a unified customer view, and the role-reversal of loyalty programs today. Read on to learn a thing or two from Lars, and also Starbucks, Netflix, and Spotify!