Don’t Drown in Data. Use it to Make Experiences More Human (and Enjoyable)

Over the past decade the pendulum has swung heavily from memorable brand experience anchored by creative expression to data-driven campaigns fueled by all type of connected systems.

In many instances, the push for data has pulled us too far away from the human element that makes the best products and services generational must-haves. Don’t get me wrong, data is important. But deriving wisdom to create consumer rapport using that data is integral to long-term success.

Read the full Modern Restaurant Magazine article here.