Fitness apps reward mobile check-ins with gift card sweepstakes

convertiv Jan 6, 2014

Fitness applications including Nexercise, Livestrong and Calorie Tracker Lite are among a group of apps that are incentivizing users for checking into gyms to ultimately drive in-store retail traffic. Fitness app users tend to be some of the most active consumers interacting with mobile apps, helping marketers reach groups of engaged users. The apps are working with SessionM on the campaign that runs through January.