Spring Break is not just a highlight of the year for college students heading to tropical locations. With over 65.1 million people screened by the TSA during Spring Break in 2016, there’s a tremendous amount of travel for hospitality and travel brands to be excited about, too. With this large influx in travelers, hospitality and travel brands have an opportunity to harness data to nurture customer loyalty—and this can be achieved by focusing on mobile.
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