Half-price mobile users: SessionM launches self-serve mobile user acquisition market

The mobile user-acquisition wars just took a new turn: SessionM is launching a new self-serve market for buying users today. In addition, the company is announcing a new loyalty program that will enable SessionM developers to acquire users at, essentially, half price. According to SessionM, the company is able to identify “power users,” the top 33 percent of mobile users who drive 80 percent of all in-app activity and revenue. That capability, if true, is a game-changer for mobile developers who are looking to monetize their games and apps.

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