H&M ups its mobile repertoire with in-app rewards

convertiv Feb. 21, 2013

H&M is leveraging mobile to not only show off its new bodywear collection by David Beckham, but also incentivize consumers with in-application rewards. H&M is running a campaign in apps such as MTV News that incorporate video to let consumers learn more about the items featured in the brand’s current TV spot. H&M has tested a variety of different initiatives in the past to drive in-store traffic and sales.

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