How Ad Blocking Is Affecting Digital Publishers and What They Can Do About It

Dec 23, 2015

If the world of digital publishing were a hockey game– with the content providers on one team and consumers on the other– the outcome of tomorrow’s matchup would be all but certain:  The latter would trounce the former in a lopsided shutout.  That’s because consumers have the ultimate goalie in the net:  ad-blocking technology, which prevents digital advertising such as banners and display ads from appearing on device screens.

The odds of a content providers’ victory have gotten worse since Apple rolled out its iOS 9 with a built-in ad-blocking option-a move that’s bound to significantly expand the practice of ad blocking across mobile….