If the world of digital publishing were a hockey game– with the content providers on one team and consumers on the other– the outcome of tomorrow’s matchup would be all but certain: The latter would trounce the former in a lopsided shutout. That’s because consumers have the ultimate goalie in the net: ad-blocking technology, which prevents digital advertising such as banners and display ads from appearing on device screens.
The odds of a content providers’ victory have gotten worse since Apple rolled out its iOS 9 with a built-in ad-blocking option-a move that’s bound to significantly expand the practice of ad blocking across mobile….
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