The travel and hospitality industries have long offered shining examples of the power of the loyalty program. Remember the 2009 movie “Up in the Air”? The quest for airline and hotel points essentially spawned its own subculture.
With valuable perks like free flights and stays, lounge access, upgrades and more at stake, it’s no wonder consumers were onboard with engaging in travel companies’ “clubs” and mileage programs. In fact, in 2019 – a full decade after George Clooney laid bare the hidden desire for elite travel status – 82% of travelers said they enjoyed travel loyalty programs, with 81% especially valuing the rewards they got.