How TGIF Drives Truly Personalized Guest Experience With Technology: Sherif Mityas, Chief Experience Officer, TGI Fridays

In this interview, Sherif Mityas, Chief Experience Officer of TGI Fridays shares both – TGIF’s experiences and his advice – for his marketing peers to learn about AI-driven customer experiences, choosing the right martech components, outcomes of their CDP investment and skills that a modern-day marketing team needs to thrive.

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