How to Advertise Without Really Advertising on Mobile Devices

convertiv Aug. 21, 2012

As more and more of us access online content and services via smartphones and tablets, it’s becoming apparent that advertising that works on the Web viewed on desktop and laptop computers just won’t work as well – or at all – on mobile devices. What might work better than banners on mobile devices? A panel at MediaPost’s Mobile Insider Summit today in Lake Tahoe, streamed online, took a crack at it, and panelists had some pretty interesting answers…

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