In Store Mobile Shopping: 57% Want a Location-Targeted Deal

convertiv Jul 23, 2015

It’s hardly a secret that many consumers use their phones in stores, even though most of the actual purchases are from the store itself.

Almost three quarters (73%) of smartphone owners have made an in-store purchase within the last three months and more than half (53%) see in-store shopping as the best overall shopping experience, according to a new survey.

The study comprised a survey of 12,000 randomly selected smartphone users conducted by SessionM.