AT&T’s Cricket launches rewards program tied in part to using apps

Nov. 19, 2015

AT&T Mobility’s (NYSE: T) Cricket Wireless prepaid brand is launching its own rewards program and is touting it as the first such program from a no-contract U.S. operator. Customers can earn rewards by taking actions in a variety of different apps and signing up for Cricket services, and then redeem them for gift cards, the ability to enter sweepstakes and make charitable donations.

The rewards program is a result of an exclusive deal between Cricket and SessionM’s Mobile Marketing Cloud and mPlus Rewards. The carrier said that the program, dubbed “Cricket Rewards,” is accessible through the Cricket Rewards app, the MyCricket app or website.

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