Is the Mobile Check-In Dead? Marketers weigh in on its longevity

convertiv Sep 17, 2014

A new case study from Denny’s suggests that marketers might not consider the check-in obsolete—yet. For its latest mobile push, Denny’s teamed up with Atari to create a mobile game that turns breakfast food into game items. To drive downloads of the game, Denny’s and media agency Optimedia ran a check-in campaign within SessionM’s network of apps. In exchange for checking into a location, consumers were served an ad prompting them to download the mobile app, enter a sweepstakes or view new additions to the menu.